As an Amazon seller, you’re always looking for the next best tools to help you manage your product listings, boost sales, and improve productivity. Amazon is only going to continue growing as the largest online marketplace in the world, and you need software that makes your job as an FBA seller easier.
One of the digital tools that we’ll be looking at today is HelloProfit. HelloProfit is a popular Amazon management and data tool that has given thousands of sellers the insights they need to improve their businesses.
In this HelloProfit review, we’ll take a deep dive into it. We’ll cover its main features, pricing, and more. By the end of this HelloProfit review, you will have a better idea of what this software is and whether it’s the right choice for you.
So, let’s get started.
What Are the Primary Features of HelloProfit?
No HelloProfit review would be complete with a detailed look at its primary features. These special features attract many sellers to the software. When using this management software, you can expect to utilize the following six features:
- Merchant dashboard
- Produce dashboard
- PPC manager
- Customers and orders
- Payout reporting
- Instant notifications
Merchant Dashboard
First up on HelloProfit’s list of useful features is the merchant dashboard. This is the place you’ll go for a comprehensive look at all of your profit and sales data. With this feature, you can examine data from different marketplaces throughout the world. You can also view data across various seller accounts.
You may choose to customize the look of your merchant dashboard. Simply use the filtering mechanism that’s available within the software. You can filter the merchant dashboard data by SKI, date, marketplace, and more. Viewing your data with each of these categories highlighted will help you unlock different perspectives.
The merchant dashboard offers a clear, concise display that will help you organize your data and improve your management techniques. On this dashboard, users have access to the following:
- Tax
- FBA fees
- Revenue
- Gift wrapping
- Shipping
- Sponsored ads
- Profits
- Referral fees
- Return credits
- Refund credits
- Total VAT
- 3rd party postage
- Amazon withheld tax
Product Dashboard
Next up is the product dashboard. With this feature, you can view aggregated statistics for all of your products. This includes all of your products laid out one-by-one, as well as groupings of your products. For example, you might want to view all of your products by category or by price. With this dashboard, you can do the following:
1. Track your sales rank
If you want to view your current sales rank and monitor its change, you’ll do so in the product dashboard. Tracking your Amazon best seller rank (BSR) is important, especially if you want to determine the efficacy of your marketing campaigns.
2. Analyze promotion-related sales
Most Amazon sellers use promotions to get their products off the ground and improve overall sales. On the product dashboard, you can easily view all sales connected to promotions and compare them to full-price sales.
3. Identify products quickly
If you offer a wide range of products, which is typical for most Amazon sellers, you may feel overwhelmed when trying to sort through the mess. The product dashboard organizes all of your products and allows you to identify individual ones with ease.
PPC Manager
One of the most popular features of HelloProfit is the PPC manager. If you use PPC as an advertising model for your business, you want to follow it closely and adjust it as needed. HelloProfit’s PPC manager feature compiles every detail of your PPC campaign with precision and accuracy.
This feature contains unique algorithms that do all the heavy lifting for you. They help you determine the profitability of your current PPC campaign. Many sellers prefer HelloProfit’s PPC manager to Amazon’s ACoS (Advertising Cost of Sale).
With most PPC efforts, there is a lot of data to unpack. This feature allows you to view that data across multiple categories, including:
- Search term level
- Keyword
- Campaign
- Product ad
- Ad group
If you want to look at the bigger picture, users can easily view their data in the form of concise charts, graphs, and other visuals. This feature lets you adjust filters, keyword bids, budgets, and more.
Customers and Orders
As an Amazon seller, it is important to understand the relationship your customers have with your products. This helps you improve your products and marketing techniques. With the customers and orders feature, you can analyze previous order information.
This feature lets you learn more about your customers as you identify important trends. For example, let’s say you want to know who your repeat buyers are. Find customers who are repeat buyers quickly and track that information. Use this feature to grow your repeat buyer base and reward loyal customers.
Another natural part of selling on Amazon is the reimbursement process. Use the customers and orders feature of HelloProfit to monitor how often refunds and reimbursements are happening and who is receiving them. It even has a handy notes section where sellers can record why a refund was offered and other details.
Payout Reporting
With the payout reporting feature, you will receive biweekly reports on your finances. These reports are extremely detailed and aggregated for easy viewing. It allows you to read important data quickly. Most users view their data by ASIN or SKU.
Within the payout reporting feature, you’ll see that all-important sets of data are grouped for easy viewing. Find whatever you’re looking for, whether you need:
- Income
- Expenses
- Units
- Margins
- ROI
- Net profits
Calculate your true profit using this feature.
With this feature, it is also easy to export your records. Once you export the data, send it to your business buyer, business partner, or accountant.
Instant Notifications
To succeed as an Amazon seller, you must be tuned in to the latest trends. This includes developments within the marketplace and changes to your sales patterns.
If you have a sharp increase or decrease in your sales velocity, that’s something you should be aware of. With instant notifications, set your maximum sales velocity and minimum sales velocity by the day and by the hour. You’ll be notified whenever these maximums and minimums are reached.
Many users take advantage of the instant notifications feature to monitor their Buy Box status. Get real-time updates that let you know whether you’ve gained the Buy Box or lost it.
Some sellers use the instant notifications feature to monitor their products throughout the day without constantly checking the product dashboard. You may be notified that your stock levels are getting low, and you need to reorder. Or it may let you know that certain products aren’t selling well.
Like most notification features, this one is fully customizable. It gives you the freedom to select which notifications you want to receive and which ones you don’t want to receive.
Other Important Factors About HelloProfit
The six main features of HelloProfit are the bread and butter of this software. But there are other things you may want to know before you subscribe to this service. Here are a few more topics we thought we’d share:
The Lifespan of Your Data
You may be wondering how far back your data goes with this software. When using this tool, you can access data as far back as two years (with the free trial, this is limited to 4 weeks).
For most sellers, two years is plenty. The most current data is usually the most important anyway. However, if you’re using the software long enough, try exporting old data before it passes the 2-year record mark.
Privacy
Users should feel well-protected when using HelloProfit. It works through Amazon Web Services and is also SSL secured, so you know that your data is safe. If you have additional questions about HelloProfit security, try reaching out to a representative or read through their privacy policy.
Supported Marketplaces
Choosing the right Amazon management tool depends on where you operate your business. HelloProfit can be used in the United States, Mexico, Canada, France, Germany, Spain, and Italy.
Types of Sellers
As it currently stands, HelloProfit is used by both FBA and FBM sellers. It does not, however, connect with Vendor Central.
When it comes to seller experience level, HelloProfit is suitable for both experienced sellers and new sellers. New sellers can use the platform to grow their initial Amazon sales while experience sellers can protect their bottom line and build consistency.
Number of Accounts
Instead of creating multiple HelloProfit accounts for every seller account you have, you can link multiple seller accounts in the software. This makes it easy and affordable to see all of your sales at once. At a certain point, you may have an additional fee that corresponds to additional accounts.
How Much Does HelloProfit Cost?
HelloProfit is a top-tier Amazon seller management tool, and like any professionally developed tool, it comes at a price. A subscription to HelloProfit is $97 a month, but its creators offer a 21-day free trial period. This is a great way to test out the product and see how it works for you before you commit to a subscription.
Pros
- Affordable price: We think that $97 a month is affordable for such an intelligent and concise Amazon management tool.
- Saves Time: Because of the tool’s stream-lined and detail-packed design, you can cut down on the time you would normally spend conducting an in-depth analysis.
- One of the best PPC managers available: If you are on the hunt for a great PPC manager, you’ll be hard-pressed to find one that beats HelloProfit’s option.
- Excellent graphics: If you are the type of seller who benefits from visual representations of data, HelloProfit’s wide selection of charts and graphs will benefit you.
Cons
- Minor learning curve: Although the layout of HelloProfit is fairly intuitive, it may take new users some time to master the software. But with enough practice, you’ll realize that HelloProfit is user-friendly.
Our Verdict
Overall, we think that this management platform is a great choice for all Amazon sellers. The program features strong user experience and user design. It is relatively easy to pick up if you know what you’re doing, and affordable for all sellers.
More importantly, we like this software because of the flexibility it offers. It has something for just about every seller, regardless of how they run their business. It is also customizable, which means you set it up to match your needs. You don’t need to be an expert to use HelloProfit; you just need determination.
Whether you want to monitor your sales, grow them, or figure out how to address major issues in your business model, HelloProfit is a one-stop-shop. With the help of this software, you will save time and rest a little easier.
