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What is Data Dive?
Data Dive is an all-in-one toolkit for Amazon sellers that unifies product research, market analysis, listing optimization, and PPC management. It helps you validate ideas with demand and competitor data, prioritize keywords, build conversion-ready listings, and track performance from launch through growth. Key features include Master Keyword Lists for niche analysis, AI assisted copywriting and competitor insights, and integrations with tools like Jungle Scout to streamline research and execution.
Data Dive’s core approach is a seller-built workflow that guides you through research, launch, and optimization with clear steps and guardrails. Presets, checklists, and validations reduce costly mistakes, while automation and AI handle repetitive work. The result is faster, more consistent execution—turning tasks that used to take hours into minutes.
How Data Dive Helps Sellers
- Product research and niche validation – scan millions of products, size up demand, and confirm market potential.
- Keyword analysis – uncover high-volume and low-competition terms and map how customers actually search.
- Competitor analysis – see who dominates a niche, who is weak, and which keywords drive their sales.
- Listing optimization – build keyword-driven titles, bullets, and back-end terms to improve rank and conversions.
- Automation – speed up research and listing workflows to save hours.
- Competitive intelligence – monitor rivals’ prices, performance, and keyword moves.
- Strategic decisions – use market trends, competitor data, and sales signals to guide pricing, inventory, and growth.
- Brand and market analysis – track category shifts and brand performance to plan expansions.
Data Dive Overview
| Monthly Price | $39 to $490 |
| Annual Price | $32 to $408 (per month) |
| Notable Features | Fast Chrome extension for niche and competitor analysis, AI tools for listing copy and competitor briefs, and Rank Radar for robust keyword tracking. |
| Beginner Friendly? | Data Dive is powerful but not beginner friendly. Its higher price and steeper learning curve make it a better fit for experienced sellers who already understand FBA metrics, keyword strategy, and competitive research. |
| Is it Accurate? | Data Dive is widely seen as accurate and effective for Amazon sellers thanks to real-time updates, SERP-level context, and deep keyword/competitor analysis—augmented by data from tools like Jungle Scout and Keepa. |
| Review Rating | 4.7 / 5 ★★★★★ 4.7/5 |
| Discount Available? | CLAIM DISCOUNT |
Data Dive Pros and Cons
Deep product and market analysis Extensive data points to analyze products, spot market opportunities, and understand competition on Amazon.- Profitability insights Built-in profit calculation tools help determine viable products and pricing strategies.
- Data integration Pulls from sources like Jungle Scout and Keepa to strengthen research reliability
- Generous Free Trial Data Dive offers a 2 week free trial.
- High cost Data Dive's price point can be higher than competitors.
- Steep learning curve A wide range of features and data points can be challenging for new users.
Data Dive Pricing
Data Dive pricing starts at $39 per month for the Starter plan, with higher tiers at $149 per month (Standard) and $490 per month (Enterprise). Annual billing is available for each tier and reduces the effective monthly cost; features and usage limits vary by plan, so confirm the details before subscribing.
| Plan | Monthly Price | Annual Price (per month) | Best For |
|---|---|---|---|
| Starter | $39/month | $32.50/month | New sellers validating niches and learning the workflow |
| Standard | $149/month | $124.17/month | Active sellers needing deeper research, keyword work, and listing optimization |
| Enterprise | $490/month | $408.33/month | Teams and advanced sellers managing multiple brands and markets |
Note: The Starter Plan include a two week free trial by using our exclusive discount code.
What's Included in Each Plan
| Feature | Starter | Standard | Enterprise |
|---|---|---|---|
| Dive ASINs | 100 | 1,000 | 4,000 |
| Competitors per Dive | 15 | 30 | 50 |
| Niches stored | 100 | 500 | 100,000 |
| Outlier Keywords | ✔ | ✔ | ✔ |
| DiveBox (analyses per day per seat) | 10 | 30 | 30 |
| AI Product Brief competitors | 3 | 7 | 75 |
| Profits calculator | ✔ | ✔ | ✔ |
| Listing Builder | ✔ | ✔ | ✔ |
| AI Copywriter tasks | 10 | 50 | 250 |
| Optimize Ranking Juice | ✔ | ✔ | ✔ |
| Listing Builder Score Tracker | ✔ | ✔ | ✔ |
| Battle of the Listings | ✔ | ✔ | ✔ |
| Rank Radar keywords | 25 | 1,000 | 12,000 |
| Board view | ✔ | ✔ | ✔ |
| Spaces | 5 | 25 | 1,000 |
| Labels | 5 | 25 | 1,000 |
| Organization structure | Flat | Flat | Hierarchy |
| Comments | Not included | ✔ | ✔ |
| Access control to niches | Bucket-level | Bucket-level | Bucket-level |
| Audit logs | Not included | Not included | ✔ |
| PPC campaigns | ✔ | ✔ | ✔ |
| PPC campaigns for launch | ✔ | ✔ | ✔ |
| PPC deploy to Amazon | ✔ | ✔ | ✔ |
| PPC bulk file download | ✔ | ✔ | ✔ |
| Seller Central accounts | 1 account | Up to 5 accounts, no overlapping marketplaces | Up to 100 accounts, overlapping marketplaces allowed |
Does Data Dive Offer Training?
Yes — Data Dive provides training and education, both directly and through its Seller Systems partnership. You’ll find masterclasses, video tutorials, live office hours, and a searchable help center to help you get value from the software and improve your Amazon strategy.
How to access Data Dive training
- Data Dive + Seller Systems bundle – The most comprehensive option, including the Seller Systems Mastermind with deep dives on product sourcing, keyword research, PPC, and brand building.
- Free resources – Public masterclasses, a YouTube channel with tutorials and walkthroughs, a written Help Center for self-guided learning, and live office hours for Q&A and best practices.
- In-app links – From within Data Dive, follow help and tutorial links tied to the tools you’re using.
Tips to get the most out of it
- Start with a quick-start masterclass, then practice on a few niches.
- Use office hours for specific roadblocks and workflow feedback.
- Pair tutorials with real “dives” so the concepts stick.
Data Dive Feature Overview
Data Dive gives Amazon sellers a streamlined toolkit for product research, launches, and listing optimization.
- Use Niche Pipelines and Niche Dive to size markets and spot competitors
- Master Keyword Lists and Product Scorecards to prioritize keywords and validate opportunities
- Rank Radar to track keyword positions
- AI Copywriter to build conversion-ready listings
- It also includes profit calculators and competitor analysis
- Integrates with tools like Jungle Scout and Keepa to enrich your workflow.
| Feature | What it does |
|---|---|
| Niche Pipelines | Stores historical data for every niche you’ve checked to enable deeper market dives and tracking. |
| Niche Dive | Finds top-selling competitors and analyzes their keyword performance to speed up market analysis. |
| Product Scorecard | Evaluates products against key criteria to estimate potential profitability. |
| Outlier Keywords | Highlights high-volume, low-competition keywords that signal product opportunities. |
| AI Product Brief | Uses AI to distill insights from thousands of reviews, replacing hours of manual research. |
| Master Keyword List (MKL) | Builds a comprehensive keyword set customers use to find products in a niche. |
| Listing Builder | Helps craft listings that rank for priority keywords from day one. |
| AI Copywriter | Generates listing copy aligned to your keyword research to save time. |
| PPC Campaign Creation | Creates and launches PPC campaigns based on your MKL. |
| Rank Radar | Monitors keyword rankings over time to track progress. |
| Competitor Image Analysis | Aggregates competitor images to guide your own conversion-focused creatives. |
| Data Dive Profits | Calculates potential profit using customizable financial parameters. |
| Data Dive Chrome Extension | Shows results and integrated data directly on Amazon; works with sources like Jungle Scout. |
| Enterprise Feature | Tools for brands and agencies to manage the product lifecycle at scale. |
| Multi-source Data | Pulls from Jungle Scout, Keepa, Google Trends, and Seller Central for a fuller view. |
| Real-time Updates | Delivers daily refreshes and real-time signals to inform decisions. |
| Color-coded Data | Uses color coding (for example, red for high competition, green for low) to surface quick wins. |
Data Dive Notable Tools and Features
Data Dive is a comprehensive toolkit for Amazon FBA sellers that streamlines product research, launch planning, and listing optimization. Its AI-assisted, workflow-driven tools cut analysis time, surface high-value keywords, and flag risks before you invest, helping you launch smarter and improve performance faster. From niche analysis and keyword planning to rank tracking and profit modeling, it centralizes the steps that move a product from idea to growth.
Data Dive – Master Keyword List (MKL)
A Master Keyword List is a cleaned, comprehensive set of sales-driving keywords for a specific Amazon niche, with metrics like search volume and competitors’ organic rankings. After removing branded and irrelevant terms, you can gauge your keyword strength, spot visibility gaps, and optimize listings to grow organic traffic and sales.
What the MKL shows
- Keyword data – Each keyword with search volume and page-one presence rates.
- Competitor performance – How many MKL keywords each competitor ranks for on page one, plus a breakdown of their niche coverage.
- Listing and market data – Signals like variation count, review volume, listing age, and price ranges across the niche.
How Data Dive MKL Helps You
- Optimized listings – Build keyword-rich titles, bullets, and back-end terms that improve visibility and organic rank.
- Competitive analysis – See which keywords competitors own and where gaps exist so you can target winnable terms.
- Faster workflow – Generate and clean an MKL in minutes, cutting manual research and letting you focus on strategy.
- Data-driven strategy – Prioritize keywords by volume, relevance, and difficulty to guide content, PPC, and launch plans.
How to use the MKL (Master Keyword List) in Data Dive
- Clean the list – Remove branded terms and any keywords that aren’t relevant to your niche. This prevents wasted effort and keeps your targeting focused.
- Pin key metrics – Keep the most important fields—brand, sales, search volume, and page-one presence—visible at the top so you can compare terms quickly.
- Analyze performance – Check your product’s current rankings against the niche median and top competitors. Note where you’re strong, average, or missing.
- Identify gaps and act – Flag high-value keywords you don’t rank for yet. Add them to titles, bullets, back-end terms, and PPC. Revisit your MKL after changes and track movement over time.
Tip: After updating your listing, monitor progress with Rank Radar and refine your MKL regularly to capture seasonality and new search trends.
Data Dive – Chrome Extension
The Data Dive Chrome extension gives Amazon sellers AI-assisted product research and competitor analysis right in the browser. By pulling signals from popular tools like Jungle Scout, Keepa, Google Trends, and Amazon Seller Central, it helps you validate profitable products, uncover competitor keywords, generate optimized listing copy with AI, and view comprehensive market data without leaving Amazon—streamlining your entire research workflow.
Key features of the Data Dive Chrome extension
- AI-powered research – Generate AI Product Briefs to dissect competitors and niches, and use the AI Copywriter to produce listing titles, bullets, and descriptions fast.
- Comprehensive data integration – Consolidates signals from Jungle Scout, Keepa, Google Trends, and Amazon Seller Central for a 360° market view without juggling multiple tabs.
- ASIN research and competitor analysis – Run in-depth ASIN checks from Amazon search or product pages, build a Master Keyword List, and see detailed competitor keyword coverage.
- Brand Analytics insights – Analyze and filter millions of search terms to uncover relevant opportunities and prioritize keywords that move the needle.
- Streamlined workflow – Automates exports to Google Sheets and other routine tasks so you spend more time on decisions and less on manual data wrangling.
How Data Dive Chrome Extension Works
- Perform a Dive – On an Amazon search or product page, open the extension and use DiveBox to pick relevant ASINs for analysis.
- Collect data – The extension aggregates signals from connected sources and builds a Master Keyword List (MKL) for the selected ASINs.
- Analyze in the dashboard – Review organized insights on your Data Dive dashboard—keyword demand and difficulty, competitor coverage, trends, and profitability cues.
- Act on the insights – Use AI tools to optimize titles, bullets, and back-end terms, spin up PPC campaigns from the MKL, and track progress with Rank Radar.
How to Install and start using the Data Dive Chrome extension
- Open the Chrome Web Store – In Google Chrome, go to the Chrome Web Store and search for “Data Dive.”
- Add the extension – Click Add to Chrome → Add extension to confirm.
- Create your Data Dive account – Visit the Data Dive website, sign up, and choose a plan (you’ll need an active subscription to use the extension fully).
- Pin the extension (optional, but handy) – Click the puzzle icon in Chrome’s toolbar, find Data Dive, and click the pin so it’s always visible.
- Sign in – Click the Data Dive icon in your toolbar and log in with your Data Dive credentials.
- Link your Amazon account (if applicable) – If prompted, connect your Amazon Seller Central account to enable seller data and workflow features.
- Set site access – Right-click the Data Dive icon → Manage extension → Site access, and allow on the Amazon domains you use (for example, amazon.com, amazon.co.uk). Then reload your Amazon tab.
- Start a Dive – On an Amazon search or product page, open the extension and select ASINs with DiveBox to build your Master Keyword List and begin analysis.
Quick tips
- If data doesn’t load, sign in to the Data Dive web app in a separate tab, then refresh the Amazon page.
- Make sure ad-blockers or script-blocking extensions aren’t blocking Amazon or Data Dive.
- Using Microsoft Edge (Chromium)? Enable Allow extensions from other stores, then install from the Chrome Web Store.
Data Dive – “Deep Dive”
Deep Dive gives you an in-depth read on any Amazon niche by assembling a complete report of competitors, keywords, sales, and listing quality. It pulls signals from sources like Jungle Scout, Keepa, Google Trends, and Amazon Seller Central, then organizes the results in a spreadsheet in your Google account so you can sort, filter, and share.
What “Deep Dive” Does
- Competitor analysis – See collapsed and expanded views of competitor image galleries, sales data, and Keepa charts. Side-by-side visuals make it easy to spot gaps and upgrade your own creative.
- Keyword research – Generates a Master Keyword List from competitor data and search volumes, so you can prioritize high-traffic, relevant terms for ranking and conversions.
- Performance metrics – Surfaces trend lines and benchmarks like sales velocity, average price, dimensions, and weight to understand what “good” looks like in the niche.
- Product optimization – Highlights keywords with low competition and high volume using color coding to reveal quick wins. Includes guidance for titles and bullets to improve visibility.
- Risk assessment – Uses a Product Scorecard to evaluate profitability and risk, helping you validate ideas before you invest.
- AI-powered insights – Analyzes competitor reviews and listings to uncover what customers like and dislike, informing product improvements and messaging.
Why it helps
Deep Dive compresses hours of manual research into a single, structured view, letting you move from “idea” to “action” with confidence: choose the right niche, target the right keywords, tune your listing, and forecast risk before committing budget.
Data Dive – Niche Dive
Niche Dive automatically builds a competitor set and keyword universe from a product ASIN or a bestseller you select. It speeds up niche discovery, shows market potential, and turns raw data into clear opportunities you can act on—refining listings, sharpening PPC, and spotting profitable gaps.
How it works
- Start the dive – Enter an ASIN you’re exploring, or launch from an Amazon search or product page.
- Algorithm-driven research – The tool finds similar, top-performing organic best sellers in the niche.
- Automated data collection – It pulls sales signals, keyword data, and customer feedback for the selected products.
- Niche analysis – You get insights on demand, competition, customer preferences and pain points, plus a prioritized keyword set.
How it Helps
- Saves time – automates competitor discovery and keyword research that used to take hours.
- Identifies opportunities – surfaces profitable product angles based on trends and review insights.
- Improves products – highlights what customers like and dislike so you can differentiate features and quality.
- Informs keyword strategy – generates a comprehensive, high-converting keyword list for SEO and PPC.
- Streamlines onboarding – makes evaluating new product ideas and adding them to your workflow quick and consistent.
Tip: After a Niche Dive, send target ASINs to Rank Radar to track priority keywords and validate your listing and PPC changes over time.
Data Dive – Rank Radar
Rank Radar is Data Dive’s keyword rank tracker for Amazon. It monitors your daily organic positions and, when you connect PPC, overlays ad metrics like impressions, spend, and conversions so you can see how advertising influences organic visibility.
What it does
- Daily organic rank tracking – Automatically tracks where your product ranks for selected keywords.
- PPC performance overlay – Adds impression share, spend, and conversion data alongside organic rank when your ads account is connected.
- Heatmap visualization – A color coded heatmap shows rank movement over time to spotlight improvements and declines.
- Gainers and losers view – Quickly see which keywords are climbing and which are slipping.
- Highlights and notes – Annotate key dates, tests, or listing changes directly on the timeline.
- Keyword and product tracking – Track individual products across up to 500 keywords.
How it helps
- Boost ranking – Understand how PPC activity correlates with organic rank so you can double down on terms that move both.
- Optimize ad spend E-xpose “blind spend” by spotting keywords that earn impressions but don’t support organic lift.
- Make informed PPC decisions – Calibrate bids and budgets with a single view of organic and paid performance.
- Run strategic keyword management – Pause or resume tracked terms to keep focus on the keywords that matter most.
Quick workflow
- Add your product and select keywords to track.
- Connect your PPC account to enable the overlay.
- Review the heatmap and the gainers/losers list.
- Add notes when you change bids, pricing, or listing content.
- Reallocate budget and update content based on trends, then monitor results.
Data Dive Customer Reviews
Overall feedback on Data Dive is positive—especially from experienced Amazon sellers who value its deep data aggregation, keyword workflows, and optimization tools. The main downsides cited are a steeper learning curve and higher price, but users who invest the time often report faster research and stronger listing performance.
Positive feedback
- Time-saving workflow – Many sellers say it turns hours of manual research into minutes.
- Deep data analysis – Aggregates insights from tools like Helium 10, Jungle Scout, and Keepa for a fuller market view.
- Thorough competitor analysis – Makes it easier to reverse-engineer strategies and uncover hidden keyword opportunities.
- AI-powered assistance – AI product briefs and copy help shift work from manual tasks to strategy and oversight.
Common trade-offs
- High cost – Standard plans can feel expensive for new or smaller sellers.
- Steep learning curve – The breadth of features can be overwhelming at first.
- Dependence on other tools – Some workflows benefit from separate subscriptions, such as Helium 10.
- Support limits – Coverage is business hours only; most answers live in the docs and community.
Verdict: Is Data Dive Worth It?
Absolutely! For sellers who care about deep keyword analysis, competitor research, and listing optimization, Data Dive delivers real, actionable insight. Tools like Rank Radar and the Heatmap connect organic rank with PPC activity so you can tune budgets and content with confidence. It isn’t a full all-in-one suite, but its specialization can save serious time for growth-minded teams. Your mileage will depend on budget and needs; if you want broader functionality, Helium 10 is a common alternative.
Why Data Dive stands out
- Advanced keyword tracking – Rank Radar shows how rankings move over time so you can refine strategy.
- Integrated data – Pulls signals from sources like Jungle Scout and Keepa to build a Master Keyword List for validation.
- PPC + organic synergy – The Heatmap visualizes how ad spend relates to organic rank for smarter budget allocation.
- Time-saving automation – Speeds up research, listing creation, and keyword mapping.
- Product validation – Surfaces gaps in competitor listings to de-risk launches.
- Competitive edge – Deep visibility into competitor keywords, listings, and BSRs.
When it might not be the best fit
- Cost – Pricing can be steep for new sellers or lean budgets.
- Broader tool needs – If you want a single platform for everything beyond keywords and competition, consider Helium 10.
Who should consider it
- Serious Amazon sellers aiming to scale with data-driven SEO and PPC.
- International sellers who need timely insights across markets.
- Agencies or large catalogs managing many listings and keywords.
Bottom line: If keyword depth, competitive clarity, and workflow speed are your priorities, Data Dive is worth a look. If you need an all-in-one suite first, start there and add Data Dive when you’re ready to go deeper.
Exclusive Data Dive Discount and Coupon Code
UP TO 33% OFF WITH ANNUAL PLANS + 15 day free-trial
Click to activate this deal and get up to 33% OFF ANNUAL plans
Data Dive FAQ
Data Dive is an all-in-one toolkit for Amazon sellers that streamlines product and keyword research, listing optimization, and ad management. It aggregates competitor and search data to validate ideas and find niche opportunities, with standout tools like the Master Keyword List, competitor analysis, AI copywriting, and a product scorecard for risk and profitability.
Data Dive pulls data from Amazon’s API and third-party sources like Jungle Scout, Helium 10, Keepa, and Google Trends. Through its Chrome extension and web platform, it analyzes competitor and sales data to give sellers actionable insights for product and keyword research, listing optimization, and faster decisions.
The Master Keyword List (MKL) in Data Dive is a comprehensive, data-driven set of niche keywords with metrics like search volume, relevance, and color-coded competition. It helps you prioritize terms, spot ranking gaps, benchmark competitors, and surface “outlier” keywords with high volume and low competition for quick wins.
Data Dive pricing: Starter $39/month, Standard $149/month, Enterprise $490/month. Annual plans save about 16% (roughly two months free) compared to paying monthly.
Data Dive offers a 15-day free trial via select affiliate links, since there’s no publicly listed trial on its site. Use this link to sign up and activate the Starter plan with full features—including unlimited dives and AI tools—for 15 days, with no commitment and easy cancellation from Your Account or via support.
To cancel Data Dive, log in and go to Your Account → Subscription → More → Cancel Subscription. To pause your subscription, email support@datadive.tools, there’s no in-app pause option.
- Helium 10 – full suite for product/keyword research, listing optimization, and PPC (Cerebro for reverse ASINs).
- Jungle Scout – affordable, easy to use, strong product and keyword research.
- Zonguru – focuses on customer insights and listing optimization.
- AMZScout – budget-friendly tool for product and keyword research.
Data Dive has a steep learning curve for beginners because it focuses on advanced keyword research and SEO. It’s fast and workflow-driven, but is most commonly used by experienced sellers, agencies, and larger brands.
