What is Jungle Scout Rank Tracker?
Jungle Scout’s Rank Tracker is one of those tools that becomes more valuable the longer you use it. At its core, it gives you visibility into how your product listings are performing across important keywords, but what really sets it apart is the historical perspective it builds over time. Instead of just checking where you rank today, you can see trends, patterns, and shifts that tell a much deeper story about your market position and the effectiveness of your optimization efforts.
I like how it helps sellers stay proactive rather than reactive. If you notice a steady drop on a critical keyword, you can intervene before sales take a real hit. On the flip side, seeing an upward climb validates your strategy and gives you the confidence to double down. For me, it’s not just about bragging rights on ranking high for certain keywords—it’s about using that data to adjust PPC, refine listings, or explore new keyword opportunities.
Another underrated aspect is the competitive angle. By tracking not only your own products but also your competitors’ rankings, you get a clearer picture of who’s gaining ground and why. That kind of intel makes it easier to spot opportunities or defend against threats in your niche.
Overall, I see Rank Tracker as less of a flashy tool and more of a steady compass. It won’t guarantee success by itself, but if you use it consistently and pair it with good keyword research and listing optimization, it can keep you aligned with the shifting landscape of Amazon search. It’s a tool that rewards patience and discipline, and for sellers who are serious about long-term growth, that’s a big win.
Key features
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Track your keywords
Add the terms that matter and see exactly where you rank in Amazon search, whether it’s page one or buried deeper. -
Monitor competitors
Run a reverse ASIN to reveal which keywords a rival ranks for, then spot gaps you can target. -
Trend charts you can actually use
View 7, 30, 60-day windows to catch patterns, seasonality, and the impact of recent changes. -
Listing coverage Insights
Quickly see if a keyword is missing or only partially included in your title, bullets, or backend so you know what to fix. -
Organic vs sponsored
Compare organic and sponsored positions to gauge whether PPC is lifting visibility or masking weak SEO. -
Opportunity discovery
Surface high-volume terms you aren’t targeting yet to expand reach without guessing.
How sellers use Rank Tracker
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Right After launch
Watch how target keywords move as reviews land, bids adjust, and relevance builds. -
During SEO updates
Annotate title, image, or copy changes and tie them to ranking shifts to learn what actually helped. -
For competitive intel
Track competitor ASINs to see which keywords drive their visibility and borrow what works. -
To diagnose drops
A sudden slide in rank can signal a new competitor, stockouts, or an algorithm tweak. Rank Tracker helps you spot the cause fast.
Who is Jungle Scout Rank Tracker For And How Does It Help?
Jungle Scout Rank Tracker Plans and Pricing
Rank Tracker isn’t a standalone product — it’s included with Jungle Scout subscriptions. As you move up plans, you unlock higher keyword limits and longer historical data, which matters if you manage multiple ASINs or care about seasonality. If you’re deciding between Growth Accelerator and Brand Owner + CI, use your current footprint as the tiebreaker: if you’re already juggling hundreds of terms across multiple ASINs, the larger keyword cap and longer history will pay off fast.
Starter
Best for brand-new sellers validating ideas.
Rank Tracker: not included.
Growth Accelerator
Built for sellers ready to scale with real keyword tracking.
Price: about $79 per month or $588 annually.
Rank Tracker allowance: often cited around 500 keywords.
History: up to 1 year of historical keyword data.
Brand Owner + Competitive Intelligence
For established brands and agencies that need depth and scale.
Price: about $149 per month or $1,548 annually.
Rank Tracker allowance: thousands of keywords (commonly referenced around 5,000).
History: up to 2 years of historical data.
Getting Started With Jungle Scout Rank Tracker
Getting started with Jungle Scout’s Rank Tracker is straightforward, but the real power comes when you set it up thoughtfully from day one. The first step is choosing which products and keywords you want to monitor. Most sellers start with their main ASINs and the handful of keywords they’re targeting in their listings and PPC campaigns. From there, the tool begins to track rankings daily, building a historical record you can refer back to as you tweak strategies.
Use Keyword Scout or even competitor ASINs to uncover the full range of search terms worth tracking. By doing this early, you set yourself up with a broader picture of how your product performs across short-tail and long-tail keywords, not just the top one or two you already know.
Add your keywords, check in regularly, and use the trends to guide your next steps. The sooner you start building that history, the faster you’ll see meaningful insights that can shape your growth.
The Goal: Get a clean keyword list, organize it by product and competitor, then let Rank Tracker’s weekly trends and annotations tell you what to double down on and what to fix.
1) Identify products and keywords
- Build your keyword list with Keyword Scout
Search a broad term for your product to surface hundreds of ideas with search volume and relevance. Pick the high intent terms first, then layer in long tails. - Spy smart with reverse ASIN
Drop a competitor’s ASIN into Keyword Scout or Rank Tracker to see the keywords driving their visibility. Add the best fits to your list so you can target the same demand.
2) Set up your tracking in Rank Tracker
- Open Rank Tracker
From the left menu, open Rank Tracker. - Create a tab for your project
Click the plus icon to add a new tab. Name it clearly and share it with your team if needed. - Make a product group
Create a group for each product or analysis theme, choose the marketplace, and name it (for example: “My Water Bottle” or “Competitor Analysis”). - Add products
Enter your product’s ASIN. If your Seller Central is connected, you can select from your own catalog. - Add competitors
Include up to 10 competitor ASINs in the same group to compare side by side. - Add keywords
- Import a saved list from Keyword Scout
- Pull top terms via reverse ASIN on the products in the group
- Manually add any final keywords
3) Analyze and act on the data
- Check initial rankings
Once the group is set, Rank Tracker will populate organic and sponsored positions for your keywords. - Watch trends over time
Click a keyword to see its history chart. Compare 7, 30, or 60 day windows to spot momentum or slide. - Annotate your changes
Log edits like title updates, new images, coupons, or a PPC push. Annotations make it obvious which actions moved the needle. - Optimize listings and campaigns
- If a keyword rises, consider increasing bids or leaning into it in copy and images
- If a high volume keyword lags, improve placement in title, bullets, and backend terms
- If you already rank well organically, consider shifting ad spend toward terms that need a lift
Best Practices
- Pick 25 to 100 high intent keywords per product to start
- Add your top 3 to 10 competitor ASINs
- Turn on annotations before you make any changes
- Review trends weekly and prune keywords that never show traction
Advanced Technique #1 – Forensic Performance Analysis
Using Jungle Scout Rank Tracker for forensic performance analysis is about moving past surface-level swings and tracing cause and effect with precision. Instead of asking why sales dipped, you reconstruct the sequence: indexing status, rank movement by keyword, Buy Box stability, session trends, price changes, inventory health, and review velocity. Rank Tracker gives you the backbone of that timeline by showing exactly when positions slipped or surged, so you can line it up against everything else you touched.
It is also your early warning system for silent killers. A sudden drop on a handful of branded or high-intent keywords can point to a Buy Box interruption, a suppressed variation, or a listing quality issue before you notice it in revenue. Gradual erosion on long-tail terms often signals competitor content improvements or accumulating review advantages. Short, sharp rank shocks across many keywords can coincide with algorithm updates or stockouts. Because Rank Tracker is daily and keyword specific, you can separate a market-wide event from a product-specific problem.
Competitive overlays make the analysis sharper. If your rank falls while a single rival rises, study their media, bullets, and offer stack to see what changed. If multiple competitors move together, you may be seeing seasonality or category-wide pricing pressure. Watching competitors’ rank recoveries after edits can guide your own remediation path and keep you from chasing dead ends.
The Goal: Forensic analysis with Rank Tracker turns timelines into insight. Align ranks, annotations, and competitor data, and you’ll know exactly which edits, prices, and campaigns lifted visibility – and which ones to avoid next time.
1) Investigate sudden rank changes
Start with the date your sales spiked or dipped, then overlay keyword history.
Identify the trigger
Match the sales shift to rank changes on your highest value keywords. If a core term slid from page 1 to page 3 that same day, you’ve found a likely culprit.Correlate actions with results
Check your annotations for listing edits, price changes, promotions, or a PPC push around that time. If a change and a rank move line up, you’ve got evidence.Analyze competitor movements
Track rival ASINs on the same keywords. A competitor jump when you dropped often points to a fresh optimization, a coupon blitz, or a heavy ad surge on their side.
2) Evaluate past optimization strategies
Use the long lookback to separate quick wins from durable gains.
Analyze long-term trends
Scan months of rank history for key terms. Did your image overhaul or title rewrite keep positions higher through multiple cycles, or did the lift fade?Justify decisions
Show stakeholders a before-and-after chart tied to your annotation. Clear timelines make a strong case for what worked and what didn’t.
3) Reverse-engineer competitor successes
Turn reverse ASIN data into an action plan.
Uncover their strategy
Track which high-traffic keywords they gained or lost. Sudden lifts can reveal a copy change, new media, or pricing tactics.Adopt what works
If they consistently outrank you on a target term, audit their listing with Jungle Scout’s other tools and close the gaps in your own content.
4) Diagnose PPC performance
Separate paid lift from organic strength so you can fund what truly moves the needle.
Check for organic cannibalization
If you crank up bids and see sponsored rank rise while organic rank falls, you might be overpaying for clicks you could win organically.Optimize long-term spend
When a keyword’s organic rank improves steadily, reduce bids there and reallocate budget to terms that need support.
5) Perform historical market trend analysis
Look back to plan ahead.
Identify seasonality
Compare the same weeks across past years for holiday, back-to-school, or gift spikes. Use this to time inventory and promos.Forecast future performance
Extrapolate rank momentum on your most important keywords to set realistic targets for new launches and refreshes.
Advanced Technique #2 – Make Informed Optimization Decisions
Using Jungle Scout Rank Tracker to make informed optimization decisions is about turning keyword data into action. Instead of guessing which parts of your listing need attention, you can see exactly where rankings are sliding, holding steady, or climbing. That visibility takes the mystery out of optimization. If a primary keyword drops over several weeks, you know it’s time to adjust your title, bullets, or PPC targeting. If secondary long-tail terms start to rise after a content update, that’s validation that your changes are working.
What I find powerful is how Rank Tracker creates a feedback loop. You make a change, then come back to see whether rankings shift in the direction you expected. It’s a simple but effective way to test hypotheses. Did adding a stronger main image help your main keyword recover? Did emphasizing certain benefits in your bullets push long-tail keywords higher? The data provides the answers and keeps you from relying solely on gut feeling.
Tracking your rivals’ keywords alongside your own shows whether you’re losing ground because of your listing or because the market itself is shifting. If everyone in your niche rises on a seasonal term while you stay flat, it’s a sign you need to optimize for that wave. If a single competitor jumps past you on your most valuable keyword, it’s worth digging into their copy, media, or pricing to see what they’re doing better.
The Goal: Pair keyword trends with annotations and competitor data, and your optimization choices stop being guesses and start being calculated moves.
1) Optimize listings with keyword insights
- Target high-potential terms
Find keywords sitting in positions 6-15 and push them into the top 5. These are your fastest visibility wins. - Tighten your copy
If you barely rank for a relevant, high-volume term, weave it into your title, bullets, description, and backend. Make the listing more obviously relevant for Amazon’s algorithm. - Use the right variants
Track child ASINs by keyword. If a color or size lags on key terms, refresh its images, title fragment, and attributes to match search intent.
2) Refine PPC campaigns
- Cut inefficient spend
Compare sponsored ranks with performance. If a keyword already has strong organic rank, consider dialing back bids and reallocating budget to terms that need lift. - Find new PPC angles
Run reverse ASIN on competitors to uncover paid keywords you are missing. Add the best fits to your campaigns and test. - Watch organic vs sponsored together
Overlay organic and sponsored trends. A short PPC push can jumpstart organic rank for new terms, while overspending can cannibalize clicks you would win for free.
3) Make data-driven competitive decisions
- Benchmark the field
Track competitor ASINs and compare top 10 keyword counts. If a rival ranks top 10 on 20 terms and you only have 5, expand your keyword set and content coverage. - Adapt to shifts fast
If competitors start climbing on new terms, that may signal a trend or changing customer language. Fold those keywords into your listing and tests.
4) Understand cause and effect with annotations
- Tie actions to outcomes
Annotate price drops, coupon runs, image swaps, copy edits, and PPC pushes. Then review the timeline to see what actually moved rank. - Build a playbook
Keep what worked, ditch what didn’t. Your annotations become a reusable repository of winning tactics for future launches and refreshes.
Advanced Technique #3 – Ongoing Market Intelligence
Using Jungle Scout Rank Tracker for ongoing market intelligence turns a simple keyword tool into a window on your entire competitive landscape. Because it tracks not only your own keywords but also your competitors’, it becomes a pulse check on how the market is moving day by day. Instead of relying on quarterly reports or guesswork, you can watch shifts in real time and adjust before small changes snowball into bigger problems.
The real value comes from how it reveals patterns over time. Seasonal keywords flare up and fade, new entrants appear and gain traction, and long-time competitors either lose steam or double down. By monitoring these movements, you can see emerging threats and opportunities weeks before they become obvious in sales numbers. It’s like having a radar system for your niche—always scanning, always feeding you signals you can act on.
Rank Tracker also helps separate your own performance from the broader market. If your rankings slip while competitors hold steady, that’s an internal issue—maybe listing quality, pricing, or inventory. If everyone moves together, you’re likely seeing algorithm changes or seasonal demand shifts. That distinction is critical for making the right call quickly.
The Goal: See market shifts early, understand competitor moves, and turn those insights into steady gains in visibility and sales.
1) Track keyword trends and shifts
- Monitor evolving search behavior
Keep tabs on your core terms over time. If a once-great keyword cools off and a related term heats up, refresh your listing and target set to match current demand. - Spot seasonality in demand
Use the historical view to compare holiday peaks and seasonal swings year over year. Plan inventory, promos, and creative around the weeks that actually move the needle. - Identify emerging gaps
Run reverse ASIN on top competitors and watch which new keywords are gaining traction. If you’re not targeting them yet, you may have found a profitable sub-niche to claim.
2) Gain continuous competitive insights
- Analyze competitor strategy
Review competitor rank history regularly. Sudden climbs on a keyword often point to a price shift, content overhaul, or a fresh ad push. Inspect their listing and respond with intent. - Benchmark against rivals
Track your ASINs alongside theirs to understand context. A dip on your side might simply be a competitor surge. Avoid knee-jerk changes and stick to a data-backed plan. - Monitor share of voice
Your cumulative visibility across priority keywords is your real footing. If your relative positions slide, tighten your content and campaign coverage before the gap widens.
3) Drive ongoing performance improvements
- Assess listing and ad performance
Use annotations when you change titles, bullets, images, or bids. Later, tie those edits to rank movements to see what truly worked. - Plan future expansion
Surface high-volume keywords you do not rank for yet. If rivals win on “straw lid” and you sell insulated bottles, that might signal a complementary product or variation worth testing. - Refine PPC continuously
View organic and sponsored ranks together. If organic positions improve, test lowering bids to free budget for terms that still need support.
Weekly Maintenance
Review top keywords and competitors for movement
Add annotations before making any material change
Prune dead-weight terms and add promising new ones
Rebalance PPC based on organic momentum
Capture learnings in a simple playbook for the team
Advanced Technique #4 – Deep competitor analysis and keyword strategy
By tracking competitor ASINs alongside your own, you can see which keywords they dominate, which ones they’re losing ground on, and where new openings might exist. That visibility lets you build a keyword strategy rooted not just in your own performance, but in the broader battlefield you share with others.
If you notice a rival suddenly climbing for a group of long-tail keywords, it’s often a sign they’ve optimized their listing or adjusted PPC campaigns. By overlaying your own rank trends, you can see whether they’re siphoning clicks from you directly or simply expanding into new territory. Either way, it gives you a blueprint of what strategies might be working for them—and how you can counter.
Rank Tracker also reveals keyword opportunities that would otherwise go unnoticed. Watching competitors slip on high-value search terms opens the door for you to push harder with optimized copy or ad spend. Similarly, if they’re consistently strong on a certain set of keywords, it signals where you need to invest more effort to stay relevant. Over time, this ongoing surveillance turns into a map of where the battles are being won and lost.
The Goal: Study competitor rank behavior, fill the gaps they leave, and use organic plus PPC data to build a keyword strategy that compounds over time.
1) Identify and track your core competitors
- Map the field with Keyword Scout
Start by pulling top-performing keywords for your niche so you know which terms actually matter. - Run reverse ASIN on leaders
Take a core, high-volume keyword and run reverse ASIN on the top 5–10 competitors that surface. You’ll get the keywords they consistently win with. - Build a tracking group in Rank Tracker
Create a product group, add your ASIN first, then add those competitor ASINs. Import the keyword lists you discovered so everything is tracked in one place.
2) Analyze competitor ranking behavior
- Compare rank history side by side
Overlay your ASIN and competitor ASINs on the same keyword graph to see patterns. - Consistent top rank
If a rival holds top 10 positions on big terms, assume strong listing quality and solid product-market fit. - Recent rank gains
Sudden lifts often follow title tweaks, promos, coupons, price drops, or new ad pushes. Inspect their listing to confirm. - Organic vs sponsored split
High sponsored rank but weak organic rank suggests heavy ad reliance. That’s your opening to beat them with stronger on-page relevance. - Pinpoint high-impact keywords
Zero in on the terms where competitors dominate. Deconstruct why: copy alignment, image quality, pricing, reviews, or variant coverage.
3) Build a data-driven keyword strategy
- Exploit competitor gaps
Target valuable keywords where you don’t appear yet but competitors do. Add them to your listing and campaigns to capture net-new traffic. - Win the long tail
If a broad, high-volume term is locked down, stack related long-tail phrases where the field is softer and conversion is higher. - Tighten on-page SEO
Move refined keyword sets into Listing Builder and weave them into title, bullets, description, and backend so coverage matches intent.
4) Optimize PPC with competitive signals
- Prioritize high-ROI terms
If competitors spend consistently on a keyword and rank well, test it. Validate with your CVR and ACoS before scaling. - Defend and reallocate smartly
As your organic rank improves on a term, test lowering bids and shift budget to keywords that still need a lift. - Track organic and sponsored together
Use Rank Tracker’s dual view to see when paid pushes help organic momentum versus when they just cannibalize clicks.
Weekly Maintenance
- Review top movers across you vs. competitors
- Add annotations before any material change
- Expand into new gap keywords and prune dead weight
- Rebalance PPC based on organic momentum
- Document wins so the playbook compounds
Jungle Scout Rank Tracker FAQ
Jungle Scout’s Rank Tracker is accurate enough for real-world decision making, but it isn’t perfect. It reliably shows where you sit for target keywords and how those positions move over time, which is what most sellers need to guide SEO and PPC. Think of it as a truthy snapshot of visibility, not a laboratory instrument.
Two things to keep in mind. First, no third-party tool has Amazon’s exact data, so sudden promos, stockouts, or viral spikes can skew short-term readings. Second, your results depend on tracking the right keywords in the first place. Pair Rank Tracker with Keyword Scout, log annotations for any changes you make, and judge accuracy by consistent trends rather than single-day swings.
For most sellers, Rank Tracker is reliably accurate for spotting trends, benchmarking against competitors, and measuring the impact of your optimizations. Use it as a core signal in a bigger strategy, alongside your listing, inventory, and ad data.
What is the difference between organic and sponsored rank?
Organic rank is your natural position in Amazon search, earned by relevance and performance. Sponsored rank is a paid placement you get by running PPC. Sponsored can change instantly with budget, while organic is built and maintained over time. Organic is long-term equity. Sponsored is short-term control. The best results come from using both in sync.
At a glance
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Placement
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Organic: Appears naturally in results, no “Ad” label.
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Sponsored: Marked “Sponsored” or “Ad” and can show at the top, middle, or bottom.
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Cost
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Organic: No per-click cost, but you invest in SEO and conversion.
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Sponsored: Pay per click via keyword bids.
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Speed
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Organic: Moves gradually as sales velocity and customer signals improve.
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Sponsored: Immediate visibility once campaigns launch.
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Sustainability
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Organic: Durable traffic that can persist without ads.
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Sponsored: Visibility ends when budget stops.
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Ranking factors
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Organic: Relevance, sales history, reviews, conversion rate.
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Sponsored: Bid amount, keyword relevance, ad quality, budget control.
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How they work together
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PPC can boost organic – Ads drive sales and relevance signals that can lift organic rank over time.
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SEO makes PPC cheaper – Better listings convert higher, improving ad efficiency and reducing wasted spend.
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Use Rank Tracker for balance – If you already rank well organically on a term, reduce PPC there and reallocate budget to keywords that need a lift.
What is a “heatmap” in Rank Tracker?
In Jungle Scout’s Rank Tracker, the heatmap is a color overlay on the keyword table that lets you see performance at a glance. Darker cells indicate stronger rankings, lighter cells point to weaker ones. It is not a geographic map like local SEO geo-grids. It’s purely a visual cue for keyword momentum over time.
The heatmap turns a wall of ranks into a quick read. You get instant clarity on what to double down on, what to fix, and where competitors are gaining ground.
How it works
- Each cell represents a keyword’s rank on a specific date.
- Deeper color = higher rank. Lighter color = lower rank or no meaningful placement.
- Scanning across a row shows trend lines over time without opening individual charts.
Why it’s useful
- Quick visual analysis so you can spot winners and laggards in seconds.
- Easy trend detection to see climbs, plateaus, or drops across weeks and months.
- Faster prioritization for SEO edits and PPC budget shifts.
How to use it
- Track your products and keywords, then toggle the heatmap in the table view.
- Scan for the darkest rows first. Protect those terms with inventory, pricing discipline, and ad defense.
- Flag light or fading rows. Improve on-page placement, images, and testing for those keywords, or reallocate budget.
- Cross-check changes with annotations to tie shifts to specific actions like title updates or promo runs.
- Run competitor ASINs in the same group to see where rivals are heating up and where they are cooling off.
Best Practices
- Focus on keywords sitting just outside top positions. A small push can turn a light cell into a dark one.
- Use weekly reviews to prune dead weight and add promising new terms before trends pass you by.
What are annotations in Jungle Scout Rank Tracker, and how are they used?
Annotations are time-stamped notes you add to Rank Tracker’s graphs. They mark important actions or events so you can see cause and effect in your keyword rankings at a glance. Annotations turn your ranking timeline into a learning loop. Mark the change, watch the trend, keep what works, and drop what doesn’t.
What to annotate
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Listing updates – new title, bullets, images, A+ content, backend terms
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Pricing changes – price drops, increases, coupons
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PPC moves – campaign launches, bid changes, pauses
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Promotions – deals, lightning sales, vouchers
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External factors – stockouts, bad reviews spike, category changes
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Competitor actions – new variant, heavy promo, major price cut
Why it helps
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Tie actions to outcomes – see which edits lifted rank and which didn’t
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Speed up diagnostics – explain sudden dips or spikes without guessing
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Build a playbook – keep a running record of tactics that work
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Align the team – everyone sees what changed and when
How to use annotations
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Add the note the day you make a change
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Be specific: what changed, which ASIN, which keywords, expected outcome
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Track both organic and sponsored rank around the date
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Recheck 7-14 days later to judge impact and adjust
Quick tips
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One change per annotation so the effect is clear
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Use consistent labels like “Title update” or “Bid +20%”
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Pair notes with metrics beyond rank (CTR, CVR, sales) for full context
Can I track multiple products at once in Jungle Scout Rank Tracker?
Yes. Rank Tracker lets you monitor multiple products at the same time, including your own ASINs and competitors, so you can compare performance side by side and see the bigger picture in your niche.
How to track multiple products
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Create a product group – Make a group for the ASINs you want to monitor.
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Add your products – Connect your Amazon Seller account or enter ASINs manually.
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Add competitors – Input competitor ASINs. You can track up to 10 at once for deeper analysis.
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Include child ASINs – Add variations like size or color to see which variants win on specific keywords.
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Run reverse ASIN – Pull competitor keywords directly into your tracking list to expand coverage fast.
Why track multiple products together
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Deeper competitive analysis – Compare ranks on the same keywords to spot where rivals are strong or vulnerable.
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Smarter keyword strategy – Reverse-engineer winning terms and gaps, then prioritize what to target next.
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Clear market view – See trends across your category, not just a single listing, so you can react to shifts in search demand.
How do I add keywords to Jungle Scout Rank Tracker?
You can add keywords three ways: import from Keyword Scout, run a Reverse ASIN, or enter them manually. Start with a focused set of high-intent terms, then expand with Reverse ASIN findings. Keep pruning low-value keywords so your tracking stays clean and actionable.
1) Import from Keyword Scout
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Generate a list in Keyword Scout for your product.
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Filter for high-volume, relevant terms.
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Save the selected terms to a Keyword List.
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In Rank Tracker, load that saved Keyword List into your product group.
2) Run a Reverse ASIN search
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In Rank Tracker, create or open a product group and add a competitor ASIN.
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Choose Run Reverse ASIN Search to pull the keywords they rank for.
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Add the most relevant terms to your tracking group.
3) Manually enter keywords
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In your Rank Tracker product group, click Add Keyword.
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Paste or type one keyword per line.
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Save to start tracking.
Rules for manual entry
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Maximum 6 words per keyword phrase.
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Minimum 3 characters per word.
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Maximum 132 characters per phrase.
Does Jungle Scout Rank Tracker support variations (child ASINs)?
Yes. Rank Tracker lets you track product variations – child ASINs – so you can see how each specific variant performs on your target keywords. Tracking child ASINs in Rank Tracker turns guesswork into clear actions. You will know which variants deserve more attention in copy, images, pricing, and ads.
How to use variations in Rank Tracker
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Add product variations – When creating a product group, add multiple child ASINs. If it is your own product, check Include Variants to pull them in.
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Compare side by side – Track colors, sizes, or bundles together to see which variant wins on the same keywords.
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Analyze competitor variants – Add competitors’ child ASINs to spot which versions customers prefer.
Why tracking variants helps
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Understand customer behavior – Learn which colors, sizes, or bundles rank and convert best for key terms.
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Optimize listings – If a variant underperforms on a relevant keyword, refine its title fragment, bullets, images, or pricing.
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Tune PPC strategy – Shift budget toward variants that need support, and test new, high-potential keywords per variant.
How much does Jungle Scout Rank Tracker cost?
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Rank Tracker isn’t sold separately. It’s included with Jungle Scout subscriptions.
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Included on: Growth Accelerator and Brand Owner + Competitive Intelligence.
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Not included on: Starter.
Starter
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Monthly: $49 per month
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Annual: $348 per year (about $29 per month)
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Rank Tracker: not included
Growth Accelerator
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Monthly: $79 per month
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Annual: $588 per year (about $49 per month)
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Rank Tracker: up to 500 keywords
Brand Owner + Competitive Intelligence
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Monthly: $149 per month
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Annual: $1,548 per year (about $129 per month)
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Rank Tracker: up to 5,000 keywords
Considerations
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For beginners: Growth Accelerator is usually enough to track a few products and keywords.
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For established sellers: Brand Owner + CI suits larger catalogs and deeper competitive work.
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Save money: Annual billing is cheaper than month-to-month.
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Trial alternative: There’s a 7-day money-back window if you want to test and refund.
