In this guide, I’m reviewing the best Amazon PPC software and tools to save you the expensive and time-consuming trial-and-error process. I stress tested over 15 different PPC tools to discover the best tools out there. Here are my top 7 Amazon PPC tools.
The Best Amazon PPC Management Software in 2025
Here are my top picks for the best Amazon PPC tools of 2025:
| Tool | Monthly Price | Free Trial | Best For |
|---|---|---|---|
| Helium 10 | $279 | No (Money-back guarantee offered instead) | Sellers already using Helium 10 who want a unified stack; mid-sized accounts |
| Jungle Scout | $49–$129/month | No (Money-back guarantee offered instead) | Sellers already using Jungle Scout tools, wanting to keep operations consolidated |
| Quartile | $895–$9,995/month | No | Big brands or high ad spend accounts |
| Viral Launch AdSprout | $249/monthly | Yes | Beginners to established professionals |
| Data Dive | $39–$490/month | Yes | Beginner to advanced sellers, agencies, and brands |
| Intentwise | Starts at ~$500/month | Yes | Data-driven brands and agencies |
| SmartScout | $29–$187/month | No | Experienced Amazon sellers, particularly those in the wholesale, online arbitrage, and private label |
Helium 10 Ads
Best for: Beginner-Advanced Sellers
Helium 10 Ads is the updated name for what was previously known as Adtomic, Helium 10’s AI-driven advertising platform for Amazon sellers. While the rebrand modernizes the name, the core functionality remains the same. The platform is designed to help sellers create, manage, and optimize PPC campaigns using automation and AI insights.
It offers flexibility for different advertising styles: sellers can rely on automated optimization for efficiency or use manual controls for more precise management. Overall, the change is more about branding consistency across Helium 10’s suite than a shift in capability.
Pricing
You can get the basic features for $99/month on the Platinum plan but you will need to upgrade to the Diamond plan ($279/month) to access advanced features.
| Feature | Platinum | Diamond |
|---|---|---|
| AI Advertising New feature | Yes AI Advertising only |
Yes Full Ads suite |
| Rule-Based Automation | No Not included on Platinum |
Yes Bid, keyword harvest, negatives, budget rules |
| Keyword Recommendations | No |
Yes AI suggestions plus advanced controls |
| Dayparting | No |
Yes |
Helium 10 Ads Pros and Cons
AI-powered optimization - Use AI to help optimize and automate.- Granular Control - Use custom and advanced rules to fully customize your workflow.
- Helium 10 Tool integration - Integrates with tools like Cerebro and and Magnet for a comprehensive solution.
- Clean, user-friendly interface - Intuitive dashboard with detailed reporting.
- Steep Learning Curve - Not the easiest for beginners - expect some ramp-up time.
- High Cost - Advanced features locked behind Diamond Plan.
Conclusion
In my opinion, Helium 10 Ads stands out as one of the best Amazon PPC platforms because it strikes the right balance between automation and control. Many tools promise “AI optimization,” but Helium 10’s system actually learns from your campaign data and applies it in ways that make sense.
Jungle Scout PPC
Best for: Beginner sellers
Jungle Scout gives you strong PPC visibility and research (analytics, keywords, competitor intel), but it’s not a full-blown automation tool with hands-off bidding or rules-based optimization.
Jungle Scout is excellent for PPC research, visibility, and decision support. If you want fully automated bidding and rules, pair it with a specialized PPC optimizer while keeping Jungle Scout as your research and analytics hub.
Think of it as your strategy cockpit for PPC – great for finding opportunities, monitoring performance, and prioritizing actions. Jungle Scout offers a 7-day money back guarantee and we also offer an exclusive discount for those interested in giving it a go.
Pricing
The Starter plan does not include PPC tools. Growth Accelerator ($79/mo)Â plan includes Ads Analytics (alongside other analytics & performance features) once you connect your Seller Central account. Brand Owner + Competitive Intelligence ($149/month) plan also grants full access to Analytics & Performance including Ads Analytics, plus extra features like unlimited Keyword Scout, more historical data, etc.
Jungle Scout Cobalt includes a module called Ad Accelerator. It supports advanced PPC functionality across Amazon but will most likely need a custom quote.
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Jungle Scout PPC Pros and Cons
- Basic PPC Tools - Useful for beginners but lacking for more experienced sellers.
- Cobalt Ad Accelerator - Advanced automation and PPC tools for pros and large brands.
- Cost Effective - Basic tools are included in the cost effective Jungle Scout Catalyst plans.
- Beginner Friendly - Easy to get started and intuitive dashboard.
- No AI optimization on Basic Tools - The most advanced AI-driven optimization for bidding and placements is not available in the basic plans..
- Enterprise Cost for advanced features - The most powerful, enterprise-level features are expensive.
Conclusion
Jungle Scout’s ad tools are solid for integrating advertising into its broader seller platform. They’re not as deep or automation-heavy as specialized PPC tools, but they offer enough to get most sellers started with campaign management, keyword insights, and bid adjustments. Their biggest strength is the convenience of having ads tied into a suite you’re already using for product research and market intelligence.
Quartile
Best for: Intermediate-Advanced Sellers
Quartile is a robust tool that leverages machine learning to automate and optimize your Amazon advertising campaigns. Its smart algorithm continually adjusts bids and budgets based on performance data, ensuring you get the best possible results. Quartile is ideal for large brands looking to scale with a more hands-off, automated approach thanks to its six patented algorithms.
Top Features
- Real-time keyword adjustments 24/7 with patented algorithms
- Versa tool allows flexibility for a unique campaign structure
- Customer service team of over 300 certified professionals
- Multi-channel marketing solutions to manage advertising for search, marketplaces and socials
Pricing
Cost information is not publicly available, but I did some digging and found that Quartile pricing ranges from $895 per month to $2,000 per month, with prices dependent on your ad spend.
Quartile Pros and Cons
- Strong automation and AI - Quartile leans heavily on machine learning to optimize bids, keyword targeting, and campaign structure, which can free you from constant manual adjustments.
- Scalability across multiple channels - The system is built to handle big product catalogs and expand across multiple marketplaces/ad channels (Amazon, DSP, Google, etc.).
- Data-driven insights & reporting - Because it’s AI + data centric, you can get insights you might miss doing things manually.
- Opaque / custom pricing - Quartile doesn’t publish fixed pricing on their site in many cases.
- Learning curve & complexity - For newer sellers or those not used to advanced PPC tools, there’s a lot to absorb (interfaces, strategy options, AI settings, etc.).
Conclusion
Quartile is a powerful tool for advertisers who want to lean on automation and reduce manual toil, especially when scaling across many products or marketplaces. Its AI & reporting are compelling, and good support helps soften the “black box” feel.
Viral Launch AdSprout (formerly Kinetic)
Viral Launch AdSprout tool is an AI-powered PPC optimizer for Amazon that takes the busywork out of bids, budgets, and keywords. It’s included with the Scaler plan and is ideal if you want better performance without babysitting campaigns.
What it does
- Automates routine PPC tasks so you can focus on strategy and growth
- Surfaces clear insights in one place so you always know what to tweak next
- Lets you stay in control with rules and manual approvals when you want them
Pricing (included in Scaler plan)
- Monthly – $249/month (using our discount – $174.30)
- Annual – $228/month (using our discount – $136.80)
What Scaler includes
- AdSprout PPC automation for Sponsored Products, Sponsored Brands, and Sponsored Display
- PPC bid automation and budget optimization workflows
- Ad spend capacity – optimized management for up to $10,000/month in Amazon PPC spend
- Unlimited campaigns and storefronts across all Amazon marketplaces
- Higher limits on tracked products, keywords, and competitor listings
- Everything in Core and Growth, plus the advanced Scaler features
Note:Â You can get the best deal by combining annual pricing with our exclusive discount.
Ad spend limit and upgrade path
- Managing over $10,000/month in ad spend
- Viral Launch recommends moving to BidX (their enterprise-level platform) for deeper automation and control
Viral Launch AdSprout Pros and Cons
- Powerful AI automation - Automatically adjusts bids, budgets, and keywords to lift ROAS and cut waste without constant hands-on work.
- Easy to use - Intuitive dashboard works for beginners and experienced sellers and keeps performance insights front and center.
- Data-driven decisions - Algorithms trained on large data sets help you make confident, strategic choices.
- Versatile campaign management - Supports Sponsored Products, Sponsored Brands, and Sponsored Display in one place.
- Ad spend cap - Optimized for up to $10,000 per month. Larger advertisers will need to upgrade to BidX, adding cost and complexity.
- Less granular control - Heavy automation can feel limiting for power users with nuanced strategies.
Conclusion
Viral Launch’s AdSprout feels like a smart extension of their data-driven approach, giving sellers an easier way to manage and optimize Amazon ads without needing a full PPC team. It’s not as complex as enterprise-level platforms, but that’s part of its appeal, it keeps automation simple and accessible. However, its simplicity can also be a drawback for advanced sellers who want deeper customization, more granular control, or broader ad network support beyond Amazon.
Data Dive PPC Tools
Data Dive is an all-in-one Amazon toolkit with built-in PPC support. It focuses on product research, keyword optimization, and advertising management so you can structure campaigns, set smart bids, and track how ads influence organic rank. Many sellers also cross-reference insights from tools like Keepa or Jungle Scout when building their strategy.
Pricing
Data Dive has three tiers — Starter, Standard, and Enterprise — with PPC tools included in every plan. Annual billing knocks the effective monthly price down, and higher tiers raise your usage limits. Data Dive offers a two-week free trial and 10% for 6 months with our exclusive discount.
Pricing and who each plan fits
Starter
Price: $39 per month, or $390 per year (about $32 per month)
PPC: Included, but with limited features and usage
Best for: New and solo sellers focused on early product research
Standard
Price: $149 per month, or $1,490 per year (about $124 per month)
PPC: Full capabilities, including Campaign Builder, Rank Radar, and PPC Audit
Best for: Growing small and mid-sized businesses managing multiple products and accounts
Enterprise
Price: $490 per month, or $4,900 per year (about $408 per month)
PPC: Everything in Standard plus higher limits and advanced features like multi-account management
Best for: Large brands, agencies, and high-SKU sellers
How usage limits impact PPC
The key difference across plans is the monthly cap on ASINs and keywords you can manage and track.
Standard: Up to 1,000 “Dive” ASINs and 1,000 Rank Radar keywords.
Enterprise: Up to 4,000 ASINs and 12,000 keywords for larger operations.
Discounts and bundles
- Save 10% for 6 months and get two weeks for free with our exclusive discount.
Annual billing: Save about 16 percent by paying yearly.
Seller Systems bundle: Pair Data Dive with the Seller Systems Mastermind to reduce costs:
Standard: $98 per month (about 33 percent off)
Enterprise: $375 per month (about 33 percent off)
Data Dive Pros and Cons
- Streamlined campaign creation - Systematic workflow helps build organized campaigns fast and cuts manual errors.
- Comprehensive data integration - Correlates PPC, keyword, and competitor data to find gaps and profit levers.
- Useful automation and auditing - Saves time for high SKU counts by reducing repetitive tasks.
- Steep learning curve - Many features and data points can overwhelm new users.
- Accessibility and pricing limitations - Full PPC features start at the Standard tier, which is pricier than some entry plans.
Conclusion
Data Dive PPC shows promise as a tool built by industry-focused software, offering solid automation and reporting for Amazon ads in a streamlined interface. Its integration with market analytics helps surface actionable insights without diving too deep into complexity. On the flip side, more experienced advertisers might find it lacks some of the fine-grained control and advanced features (like custom bidding rules or multi-channel support) that they depend on in larger campaigns.
Intentwise
Best for: Advanced Sellers
Intentwise is a powerful tool designed to simplify and optimize Amazon advertising using AI. It’s number one on the list because it makes Amazon PPC so easy, giving you the option for complete automation or to define your own set of optimization rules for the platform to run with. Its standout feature is the Ad Optimizer tool, which controls bid management and gives you awesome competitor insight. Intentwise takes the guessing game out of Amazon PPC with actionable insights and recommendations to improve your ad performance and ROI.
Top Features
- Ad Optimizer tool to control bid management, competitor insight and offer personalized recommendations
- Analytic dashboards visualize campaign performance
- Competitor tracking
- Ability to customize rules for bid management
- Intentwise Academy (training video library)
Pricing
The Intentwise Ad Optimizer starts at $500/month. Pricing is available on request for Intentwise’s higher-tier options.
Intentwise Pros and Cons
- Automation & anomaly detection (“Wizi” AI) - Their AI engine can detect anomalies, suggest optimizations, and even automate certain actions, which helps reduce the manual burden.
- Unified ad + data platform approach - Beyond simple PPC, Intentwise also integrates data layers (Analytics Cloud, Explore for DSP/AMC) to let you see ad spend and audience behavior holistically.
- Deep analytics & insights - Intentwise emphasizes strong reporting, dashboards, and data visualization that help you understand performance across campaigns and identify trends.
- Clean, user-friendly interface - Intuitive dashboard with detailed reporting.
- High cost / barrier to entry - Some users say it’s expensive, which can make it less accessible for smaller sellers or lower-budget campaigns.
- Steep learning curve / setup complexity - Because it packs in many features and advanced tools, new users may struggle initially with setup, custom reporting, or interpreting data.
Conclusion
Intentwise is a strong pick for advertisers looking for a data-driven, scalable PPC tool—users often praise its intuitive dashboards, automation features, and responsive support. However, it tends to be on the pricier side and may have a steeper setup curve for advanced features (like custom reporting or AMC integration) than simpler tools.
SmartScout isn’t a PPC automation tool – it’s a market intelligence suite that helps you make smarter advertising decisions. You won’t set bids automatically, but you will discover where competitors win traffic, which keywords matter, and how to shape a sharper PPC strategy.
Use SmartScout to decide what to target and why. Pair those insights with your preferred PPC manager or manual workflow to decide how to bid. If you like staying in the driver’s seat but want sharper, competitor-led strategy, SmartScout is a strong fit.
How SmartScout supports Amazon PPC
Competitor analysis with AdSpy
See which keywords competitors bid on and how they position their ads.
Spot traffic drivers for top brands and plug gaps in your own targeting.
Keyword research
Identify high-performing and frequently searched terms.
Filter to uncover relevant, profitable keywords and long-tail opportunities.
Strategic guidance
Validate niches and understand category trends before you launch or scale PPC.
Build campaigns around market demand, not hunches.
Performance context
Track product rankings over time and relate them to keyword conversion.
Understand the broader impact of ads so you can adjust strategy, not just bids.
Brand and market analytics
Break down any brand: who’s selling, where they advertise, and why they win.
Use market intel to guide budgets, creative angles, and targeting priorities.
How it differs from dedicated PPC tools
Primary focus
SmartScout: data and market insight for planning.
PPC automation tools (e.g., Data Dive): create and manage campaigns automatically.
Campaign automation
SmartScout: none – you stay hands-on.
Automation tools: AI or rules adjust bids, budgets, and keywords.
Competitive intel
SmartScout: strong competitor keyword visibility and brand-level analysis.
Automation tools: typically deeper on your account data, lighter on competitor spying.
Keyword management
SmartScout: helps you choose targets.
Automation tools: add, remove, and rebid based on performance
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SmartScout PPC Tool Pricing
SmartScout has four plans with monthly or annual billing. Combine annual billing with our exclusive discount for the best price.
PPC analysis features like AdSpy live in the higher tiers.
Plan snapshots
Basic
Monthly: $29
Annual (per month): $25
PPC tools: None
Best for: Beginners focused on product research, not deep PPC intel
Essentials
Monthly: $97
Annual (per month): $75
PPC tools: Competitor Keywords, Keyword Rank Tracking
Best for: Resellers and private-label sellers who need keyword and rank tracking to inform PPC
Business
Monthly: $187
Annual (per month): $158
PPC tools: AdSpy, Shared Keywords by brand/product, Traffic Graph
Best for: Growing brands and agencies that want robust competitor ad and market intelligence
Enterprise
Pricing: Custom
Annual (per month): Custom
PPC tools: Everything in Business plus historical data for deeper competitor analysis
Best for: Large brands and agencies needing advanced data access and support
How to pick the right tier
Need foundational PPC inputs (keywords, rank tracking) – choose Essentials.
Need competitor ad strategy (AdSpy, Traffic Graph) – choose Business.
Need historical depth and custom reporting at scale – go Enterprise.
Just researching products with minimal PPC needs – Basic is enough.
SmartScout Pros and Cons
- Unmatched market and competitor intelligence - AdSpy shows the keywords competitors target so you can refine your plan. Traffic Graph visualizes traffic flows between products and brands to reveal target ASINs and cross-promo angles.Brand and market analysis highlights gaps by brand, subcategory, and keyword.
- Data-driven keyword discovery - Find relevant, high-performing terms based on competitor success signals. Prioritize long-tail, profit-friendly keywords to avoid overspending on crowded terms.
- Valuable for wholesale and arbitrage - Quickly filter large brand databases to spot low-competition products and prioritize PPC where you can win.
- Clean, user-friendly interface - Intuitive dashboard with detailed reporting.
- No automated PPC management - No auto-bidding, auto-structuring, or rules-based management. You will stay hands-on.
- Less focus on optimization features - Lighter on granular, in-platform optimizations compared to PPC-first tools.
Conclusion
SmartScout’s “PPC” offerings are more about insight and competitive intelligence than direct ad management — it helps you see which keywords rivals bid on and uncover traffic trends, rather than auto-bidding or rule automation. That strength can also be its biggest limitation: if you want a tool that actually runs and optimizes your PPC campaigns, SmartScout alone won’t cover that — you’ll still need a more full-featured automation or ad management tool alongside it.
What to Look For in an Amazon PPC Tool
If you’re new to the world of advertising, it can be hard to figure out what you want out of an Amazon PPC tool. I recommend taking advantage of any free trials offered so you can play around with various tools and learn which matter most to you. But here are a few key things to look for in an Amazon PPC tool:Â
- Keyword research: A good PPC tool should have the ability to perform comprehensive keyword research, allowing you to identify high-performing keywords and optimize your campaigns accordingly.
- Bid automation: Look for a tool that offers bid automation capabilities, which can help you save time and improve the efficiency of your bidding process. However, I prefer a tool that also allows me to take over bidding as I see fit.
- Performance tracking: Choose a tool that offers detailed performance tracking and reporting that makes sense to you. It’s important to track the performance of your campaigns to make data-driven decisions.Â
- Integration with Amazon Advertising: This probably goes without saying, but make sure the tool integrates seamlessly with Amazon Advertising (or other marketplaces you’re selling on) so you can easily manage and monitor your campaigns.
- Customization options: Every seller has different needs when it comes to their PPC strategy. Look for a tool that offers customization options, such as creating custom reports or setting unique bid rules.
- User-friendly interface: PPC management can get complicated, especially for beginners. Pick a tool that has an intuitive and easy-to-navigate interface to avoid overwhelm.
- Cost-effective: Consider the cost of the tool and whether it aligns with your budget. Some tools may offer extra features that you may not need — be sure you’re only paying for what you’ll use.
Education and customer support: It’s important to choose a tool that offers insightful trainings and reliable customer support. These tools can be complicated at first, and you certainly don’t want to invest in something that’s frustrating to use. Look for a provider that offers good customer support through various channels such as phone, email, or live chat.
Conclusion
Choosing the best Amazon PPC software can make a significant difference in the success of your advertising campaigns. Each of the tools mentioned above offers unique features and benefits tailored to different needs and levels of experience. By leveraging these advanced solutions, you can achieve better results, maximize your ROI, and gain a competitive edge in the Amazon marketplace.
Ready to take your Amazon advertising to the next level? Start exploring these top PPC management tools today and experience the transformative impact they can have on your business.
Methodology: How I Chose the Top Amazon PPC Tools
I personally tested the tools discussed in this article, some of which I continue to use regularly. Before writing this review, I delved into each tool by scouring their websites, reading customer feedback, and consulting other Amazon sellers for insights. To stay objective in my ranking of the best Amazon PPC tools, I compared them against each other using various criteria and assigned scores to each category.
The following factors were considered:
- Features and tools (30%): The quantity and quality of tools offered for PPC management. Bonus points granted for automation capabilities and unique features.
- Reputation and reviews (20%): I collected feedback from people within my personal network, as well from public review sites such as Google, Trustpilot, and Reddit.
- Pricing (20%): Evaluated based on a cost-to-value ratio. Additional credit was awarded for tools offering a range of price points to increase accessibility for a broader range of sellers.
- Interface UX and ease of use (15%): Intuitive tools with a simplified interface scored highest in this category.
- Customer support and education (15%): PPC management can be complicated. Companies that had a strong reputation for customer service, a thorough onboarding process and educational resources performed better in this category.
FAQs: Amazon PPC Tools
Amazon Pay-Per-Click (PPC) lets sellers advertise products on Amazon directly. When shoppers search a keyword, sponsored product listings appear in key spots, like the top of search results. With Amazon PPC, you’ll pay per click, meaning you only pay for the ad if and when a customer clicks on it.
Amazon PPC works on an auction-based system where sellers bid on keywords they think their target audience will search for. Sellers can set up customized campaigns with different ad groups and strategies, like Sponsored Products, Sponsored Brands, and Sponsored Display ads. Amazon PPC success hinges on thorough keyword research, bid optimization, and continuous monitoring for a positive ROI. Data-driven decisions and strategic tweaks will enhance campaign performance.
An Amazon PPC tool is a specialized software designed to help sellers manage and optimize their Amazon Pay-Per-Click advertising campaigns. These tools provide valuable insights and automation features that make it easier to conduct keyword research, monitor ad performance, and adjust bids in real time. Advanced PPC tools often come with analytics dashboards, allowing sellers to track key performance indicators (KPIs) such as Cost-Per-Click (CPC), Click-Through Rate (CTR), and Return on Advertising Spend (ROAS).
Absolutely. Amazon PPC is a highly effective way to increase visibility and drive sales on the world’s largest e-commerce platform. With millions of products competing for attention, PPC allows sellers to target specific keywords or product categories and reach potential customers who are actively searching for their products. With continuous monitoring and optimization, sellers can almost guarantee a positive ROI from their advertising spend.
Determining your budget for Amazon PPC campaigns depends on various factors, including business goals, profit margins, and competition within your product category. Start by setting a clear advertising goal, whether that be to increase brand awareness, boost sales, or drive traffic to new products. Beginners might start with a modest budget or one suggested by Amazon to test different strategies and keywords. Then, gradually increase your investment based on performance insights. Regular analysis of your CTR, CPC, and ROAS can help you make smart budget adjustments.
