Are you trying to make a go of selling on Amazon? Have you started to realize that it’s harder than it looks? Maybe you’ve started, but you want to get a bit of a jump start. If you’re thinking any of these describe you, it’s time you start looking for a service that can help you. Luckily, you’ve found Helium 10 tools, and we have everything you’re looking for. In fact, we have more than you may even realize you’re looking for, and when you, look at Helium 10 pricing, you will be amazed at just how much you can get and for what rates.
What Plans Does Helium 10 Offer?
Helium 10 annual plans offer a significant savings ($600 savings per year) but you can also use our ProjectFBA exclusive discount for an additional 20% off!
Helium 10 Plans and Pricing Overview
| Plan | Monthly Billing | Annual Billing (paid upfront) |
|---|---|---|
|
Free
Basic Testing
|
$0
|
$0
|
|
Starter
Entry toolkit for new sellers
|
$39 per month
Billed month to month
|
$29 per month
Approx $348 per year
|
|
Platinum Most popular
Full research and listing toolkit
|
$99 per month
Billed month to month
|
$79 per month
Approx $948 per year
|
|
Diamond
Brand and PPC scaling
|
$279 per month
Billed month to month
|
$229 per month
|
Helium 10 Plan Feature Comparison
For a detailed breakdown of features view our detailed Helium 10 Review and Guide.
| Feature | Starter | Platinum | Diamond |
|---|---|---|---|
| Product Research | |||
|
Amazon FBA product research
Find high demand, low competition products to sell.
|
Limited | Included | Included |
|
Scan product data
Analyze products as you search on Amazon and Walmart with the Chrome Extension.
|
Included | Included | Included |
|
Launch a product
Use AI and condensed market research to brainstorm and launch new products.
|
Limited | Included | Included |
| Keyword Research & Tracking | |||
|
Discover competitive keywords
Reverse ASIN lookup to see what other products rank for.
|
Limited | Included | Included |
|
Get keyword suggestions
Build keyword lists and get suggestions to expand them.
|
Limited | Included | Included |
|
Track keyword rankings over time
Monitor organic rank and visibility.
|
Not included | Not included | Included |
|
Keyword sales data
See monthly sales attributed to each keyword.
|
Not included | Included | Included |
| Insights & Analytics | |||
|
Business performance dashboards
Customizable dashboard for sellers and brands.
|
Not included | Included | Included |
|
Insights and recommendations
Personalized, actionable growth suggestions.
|
Not included | Not included | Included |
|
Profit tracker
Track financial health and product analytics.
|
Included | Included | Included |
|
Market tracker
Competitor intelligence to dominate your niche.
|
1 market lifetime |
3 markets lifetime |
5 markets lifetime |
|
Advanced brand analytics
Marketplace and competitor analysis.
|
Not included | Included | Included |
|
My products
Tracked ASINs eligible for insights and metrics.
|
Not included | 20 ASINs lifetime |
1,000 ASINs lifetime |
| Advertising & Marketing | |||
|
AI advertising
AI powered campaign optimization and efficiency.
|
Not included | Included | Included |
|
Rules based advertising
Bulk create, manage, and automate campaigns.
|
Not included | Not included | Included |
|
Keyword recommendations
Rule based suggestions and bid guidance.
|
Not included | Not included | Included |
|
Dayparting
Schedule ad spend intelligently throughout the day.
|
Not included | Not included | Included |
|
Ad spend limits
Managed ad spend included before % fee.
|
$1k/mo free | 2% |
$1k/mo free | 2% |
$5k/mo free | 2% |
|
Influencer finder
Discover and connect with Amazon influencers.
|
Not included | 10 uses |
250 uses per day |
| Listing Optimization | |||
|
Build product listings
Create, optimize, and manage listings (AI enhanced).
|
Limited | Limited (No Amazon Sync) | AI enhanced |
|
Create SEO friendly listings fast
Generate optimized copy in a few clicks.
|
Limited | Included | Included |
|
Amazon keyword processor
Clean and organize keyword lists for listing content.
|
Limited | Included | Included |
|
Listing analyzer
Competitor listing insights and quality analysis.
|
2 uses monthly |
50 uses monthly |
150 uses monthly |
| Operations | |||
|
Managed refund service
Recover lost FBA reimbursements.
|
Not included | Included | 18% fee |
Included | 15% fee |
|
Amazon fraud detector
Instant alerts for listing fraud/hijacking.
|
2 products |
20 products |
200 products |
|
Email follow up
Automated post purchase messaging to build relationships.
|
Not included | 5,000 emails |
15,000 emails |
|
Inventory management
Track stock, create POs, send inventory to Amazon.
|
30 days trial |
40 SKUs |
500 SKUs |
|
Automated review requests
Request reviews at scale to boost social proof.
|
Included | Included | Included |
| TikTok Shop | |||
|
Profitability calculator
Estimate sales potential for Amazon products on TikTok Shop.
|
Included | Included | Included |
|
Listing converter
Bulk convert Amazon listings to TikTok Shop.
|
Not included | Not included | Included |
|
Profits (TikTok)
Pull TikTok profit data into your ecommerce reporting.
|
Limited | Limited | Included |
|
Influencer finder (TikTok)
TikTok creator database for ecommerce collabs.
|
Not included | Not included | Included |
| Influencer Tools - Chrome Extension | |||
|
Product opportunity finder
Find profitable products to promote.
|
Included | Included | Included |
|
Browse product data
Analyze products to review as you browse Amazon and Walmart.
|
Included | Included | Included |
| Learning | |||
|
Freedom Ticket
Pro FBA training for any stage.
|
Included | Included | Included |
|
Ads Academy
Amazon Ads training for all levels.
|
Not included | Included | Included |
|
Exit Ticket
How to build an ecommerce brand that's ready to exit.
|
Not included | Not included | Included |
| Add-ons | |||
|
Keyword Tracker add-on
Track more keywords beyond your base plan.
|
Not included | Add-on starting at $19/mo |
Add-on starting at $19/mo |
|
Market Tracker 360
Advanced competitor intelligence.
|
Not included | Not included | Add-on starting at $500/mo |
|
Elite sellers group
Exclusive mastermind and network.
|
Not included | Not included | Add-on starting at $99/mo |
| Level-up Perks | |||
|
Multi-user login
Create limited access sub-users.
|
1 user |
1 user |
5 users |
|
Connected accounts
Amazon Seller Central connections.
|
2 accounts |
2 accounts |
10 accounts |
|
Monthly expert training
Hands-on guidance from top operators.
|
Not included | Not included | Add-on starting at $99/mo |
|
In-person workshops
High-level strategy and networking.
|
Not included | Not included | Add-on starting at $99/mo |
|
Private Facebook group access
Exclusive community access.
|
Not included | Not included | Add-on starting at $99/mo |
Helium 10 Starter Plan Breakdown
The Helium 10 Starter plan gives you just enough to get in the game without paying for heavy seller infrastructure you’re not ready for yet. You get product research tools to help you spot high-demand, low-competition products, plus the Chrome Extension so you can scan live listings on Amazon and Walmart and see real market data while you browse.
You also get access (with limits) to Helium 10’s keyword tools, so you can find what shoppers are actually searching for and start building an SEO-friendly listing instead of guessing. On top of that, it includes profit tracking and basic competitor/market tracking so you’re not flying blind on margins, and you even get Freedom Ticket training, which is basically a full Amazon FBA course. Where it’s clearly “starter” is in the caps: tracking/monitoring is minimal, automation is light, and more advanced stuff like PPC optimization, large-scale email follow-up, deep analytics, and rank tracking either isn’t included or is very limited. So it’s less about scaling a brand and more about getting from idea to your first product live.
At just $39/mo and paired with all of the tools and training you need to get selling on Amazon, it really is the best deal for new sellers.
Who The Starter Plan Is Best For?
The Helium 10 Starter plan is perfect for beginners who are just getting their feet wet with Amazon FBA. It gives new sellers access to the essential research and listing tools they need to find their first winning product and understand how Amazon’s ecosystem works, without the higher cost of the advanced plans. It’s a smart way to learn the ropes, test ideas, and build confidence before committing to bigger plans like Platinum or Diamond.
Helium 10 Platinum Plan Breakdown
The Helium 10 Platinum plan is where most serious Amazon sellers start to feel like they’re running a real business instead of just testing ideas. It opens up the full suite of core tools like product research, keyword research, listing optimization, and market tracking, but with far fewer limits than the Starter plan. You can track hundreds of keywords, analyze competitors in multiple marketplaces, and get automatic alerts when something changes with your listings or rankings. The Chrome Extension, Cerebro, and Magnet tools really come to life here, giving you the kind of data that helps you plan and grow instead of just guess.
Beyond research, Platinum adds automation and insights that make daily selling smoother. You get access to Follow-Up, which lets you send automated emails to customers and build more reviews over time, and you can monitor profits, keywords, and product performance from one dashboard. This plan is designed for sellers with a few ASINs who are focused on ranking, expanding, and optimizing, not just launching. It gives you the tools to spot opportunities faster, adjust pricing or keywords with confidence, and understand exactly what’s driving sales.
Who The Platinum Plan Is Best For?
If you’re past the beginner stage but not yet a big brand, Platinum is the sweet spot. It gives you nearly everything you need to compete seriously on Amazon without paying for the heavier, team-based features that come with the Diamond plan. It’s ideal for sellers who want professional-level tools, reliable tracking, and automation that makes their business feel less like a hustle and more like a well-oiled system.
Helium 10 Diamond Plan Breakdown
The Helium 10 Diamond plan is built for experienced Amazon sellers and small teams who are scaling fast and need advanced data, automation, and flexibility. It includes everything from the Platinum plan but removes many of the usage caps and adds tools designed for managing larger operations. You get full access to Helium 10 Ads (formerly Adtomic) for PPC automation, allowing you to analyze campaigns, adjust bids, and optimize performance with rule-based logic and AI insights. It also supports multiple user accounts, higher keyword and ASIN tracking limits, and expanded alerts so you can stay on top of listing hijacks, price changes, and inventory issues across multiple brands or marketplaces.
What really sets Diamond apart is that it turns Helium 10 into more than a research suite, it becomes a complete command center for running your business. You can track profits across all ASINs, automate customer review requests, manage large-scale inventory, and connect several Seller Central accounts, all while getting access to deeper analytics and brand performance tools. For brands spending heavily on ads or managing multiple products and team members, Diamond provides the structure, automation, and precision to scale confidently. It’s designed for those who’ve already found success on Amazon and now need the horsepower and insights to expand efficiently.
Who The Diamond Plan Is Best For?
The Helium 10 Diamond plan is best for sellers who’ve already built some momentum on Amazon and are ready to take things to the next level. It’s perfect for growing brands, small teams, or anyone managing multiple products and ad campaigns who wants more automation and control. If you’ve moved past the beginner phase and want to scale faster, work smarter, and manage everything from one place, Diamond is the plan that helps you do it without feeling limited.
Helium 10 Free Plan
The Helium 10 Free plan is a great way for new or curious Amazon sellers to test the waters before committing to a paid subscription. It gives you limited access to several of Helium 10’s most popular tools, including Black Box for product research, Xray through the Chrome Extension for quick sales and competition analysis, and Magnet and Cerebro for keyword discovery. You can also try out basic listing optimization tools like Scribbles and Frankenstein, which help you build and clean keyword-rich listings. While the usage caps are quite small, think a handful of daily searches or limited data views, it’s enough to understand how each feature works and whether Helium 10 fits your workflow.
Beyond the tools, the Free plan also includes access to the Freedom Ticket training program preview, which introduces you to the basics of selling on Amazon. It’s not designed for active sellers managing products or campaigns but rather for beginners who want to explore the platform and learn the ropes. Think of it as a free test drive: you can see real data, experiment with Helium 10’s interface, and decide if upgrading to Starter or Platinum makes sense once you’re ready to take your Amazon business seriously.
Who The Free Plan Is Best For?
The Helium 10 Free plan is best for absolute beginners who are just exploring the idea of selling on Amazon and want to get a feel for how the tools work before investing. It’s great for people who want to experiment with product and keyword research, test out the Chrome Extension, and see how Helium 10’s data-driven approach can help them find profitable products.
Helium 10 Enterprise Plan
The Helium 10 Enterprise plan is designed for large-scale Amazon businesses, agencies, and established brands that need custom solutions, advanced integrations, and dedicated support. Unlike the standard tiers, Enterprise isn’t a fixed package, it’s tailored to each company’s specific needs. It includes everything from the Diamond plan but adds enterprise-level benefits like unlimited user seats, custom data integrations through API access, dedicated account management, and advanced analytics dashboards built around your KPIs. This plan also provides deeper automation and multi-marketplace visibility, helping brands that sell across Amazon, Walmart, and other platforms manage performance at scale.
What really stands out with Enterprise is the hands-on partnership with Helium 10’s team. You get priority support, onboarding and training for your staff, and early access to beta tools and new features. Many Enterprise users also gain access to Market Tracker 360 and advanced brand analytics that deliver competitive intelligence far beyond what the average seller needs. It’s not a self-serve plan, it’s a full strategic collaboration designed for sellers doing high volume, managing global catalogs, or running multi-brand operations. For these larger businesses, Enterprise transforms Helium 10 from just a software toolkit into a data-driven growth partner.
Who The Enterprise Plan Is Best For?
The Helium 10 Enterprise plan is best for large-scale Amazon businesses, agencies, and established brands that need more than just tools, they need data-driven infrastructure and strategic support. It’s for brands that already dominate and want to stay ahead through custom solutions and hands-on partnership. It’s ideal for companies managing multiple Seller Central accounts, big ad budgets, or international catalogs where collaboration, automation, and deep analytics are essential.
Helium 10 Enterprise VS Diamond
| Feature / Benefit | Diamond High-volume brand / advanced seller |
Enterprise / Custom
For large brands, agencies & aggregators
|
|---|---|---|
|
All Core Helium 10 Tools
Product research, keyword research, listing optimization, profit tracking, alerts, competitor intel.
|
Included | Included (no typical caps) |
|
Usage Limits / Scale
How far you can push keyword tracking, ASIN tracking, alerts, marketplaces, etc.
|
Higher limits vs Platinum, but still metered per account. | Custom limits sized to your catalog, regions, and teams. |
|
Helium 10 Ads (AI + rules-based PPC automation)
Centralize ad spend, get bid suggestions, automate optimizations across multiple campaigns so you’re not manually tweaking PPC all day.
|
Included / Advanced PPC automation + dayparting scale |
Included, plus multi-account rollup & strategy support |
|
Market Tracker 360
Enterprise-grade market intelligence: multi-brand competitive tracking, historical market data, share-of-voice, and category-level insights across keywords, products, and brands.
|
Available as an add-on in many cases; not always bundled by default. |
Included / Deep competitor analytics (Often part of Enterprise package) |
|
Custom Dashboards & Advanced Analytics
Executive-level performance dashboards, cross-market profitability views, and portfolio-wide KPIs, not just per-ASIN snapshots.
|
Robust analytics & profit tracking for many ASINs. |
Custom-built KPI dashboards Weighted to your brand’s reporting needs. |
|
Account Management / Strategic Support
Hands-on onboarding, guidance, and human support geared toward scaling teams and processes (not just tool access).
|
Priority support & training resources. | Dedicated success manager + tailored onboarding |
|
Team & User Access
How many team members can log in, collaborate, and share dashboards.
|
Multiple users, but capped. |
Unlimited / role-based seats (Configured for agencies & multi-brand orgs) |
|
Multi-Account / Multi-Brand Management
View and manage multiple Seller Central accounts, marketplaces (Amazon, Walmart, TikTok Shop), and brands from a single environment.
|
Supports multiple accounts, good for a growing brand. | Centralized portfolio view across channels |
|
Refund / Recovery & Compliance Services
Managed refund service to help recover lost FBA reimbursements at scale.
|
Included, fee-based recovery. | Included with higher volume and SLA-style support |
|
Training & High-Level Education
Access to elite seller communities, workshops, and advanced ad / exit strategy training for teams and leadership.
|
Advanced seller training, mastermind-style access often available as add-ons. | Custom team training & executive workshops |
|
Who this is really for
Real-world fit.
|
7–figure sellers, aggressive brands, and teams that want automation but are still mostly in-house. | Aggregators, agencies, and brands managing many SKUs / marketplaces who need enterprise-level data, reporting, and support. |
Does Helium 10 Offer a Free Trial?
Not quite ready to dive in and make a purchase? Helium 10 doesn’t offer a traditional free trial but does offer a 7-day money back guarantee. If you decide Helium 10 isn’t for you, get a full refund within 7 days of purchasing.
How to Claim your Helium 10 Discount Code
You can click here to apply the discount automatically. Or you can copy/paste our coupon code during checkout. Additionally, you can click on the “Activate Deal” button below.
Coupon = PROJECTFBA20
20% OFF 6 months
Use Helium 10 discount coupon: PROJECTFBA20 for 20% off 6 months
Helium 10 Pricing FAQ
Indeed, access to a 20% discount right now. Click here!
Yes! There is Helium 10’s free plan! Read the article to learn about all of its benefits.
There can only be one user per Free Trial and Platinum subscription. The Diamond plan supports up to 3. While the Elite plan supports a maximum of 5 users.
Yes, you can. However, it is advised to connect your Amazon account if you want to gain the maximum value and advantages from using Helium 10.
Yes, you can upgrade your plan anytime by heading to the “Plans” area in your Helium 10 account. Send an email to support@helium10.com if you require help.Â
Yes, you can downgrade your plan. Similarly to canceling your plan and starting a new subscription, it will take effect only at the end of the period. Send an email to support@helium10.com if you require help.Â
All plans will renew themselves automatically. But if you decide to cancel it, it will be done before the subsequent renewal term.
No, this is included with any paid plan as long as the subscription is active. The value of this course separately is $997.
Yes! You can use the free Chrome plugin from Helium 10 to get useful data from Walmart or Amazon!
