What is Jungle Scout Cobalt?
Jungle Scout Cobalt is an enterprise market and advertising intelligence platform built for brands, retailers, and agencies that need advanced, comprehensive insights to manage and scale on Amazon. It’s distinct from the standard Jungle Scout software for smaller sellers, offering deeper analytics, cross-account visibility, and business intelligence features suited to larger operations.
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How Jungle Scout Cobalt works
Cobalt unifies data from Seller Central, Vendor Central, and the Amazon Advertising Console to give a single view of brand performance. Its capabilities are organized into four core modules:
Retail Insights – Custom dashboards to benchmark sales, pricing, availability, and inventory against market and competitor trends.
Market Intelligence – Category-level visibility to track market share, monitor competitor strategies, and spot new product opportunities.
Ad Accelerator – Automation and optimization for Amazon PPC to improve efficiency and ROI.
Digital Shelf Analytics – Share of Voice tracking, keyword rankings, and competitor ad activity to boost product visibility.
Who is Jungle Scout Cobalt for?
Choose Cobalt when your business is truly enterprise-level and you need a comprehensive, market-wide view of Amazon performance, not just product-level research.
Overview:
- Large brands – Established companies selling via Vendor Central (1P), Seller Central (3P), or hybrid. Examples include brands like Rawlings, Wahl, and MaryRuth’s Organics.
- Retailers – Big-box or multi-category retailers that need deeper market trend tracking and competitive visibility.
- Agencies – Teams managing multiple client accounts who need pro-grade reporting, prospecting insights, and clear ROI stories.
- Investors and aggregators – Groups evaluating categories, tracking market share, and vetting acquisition targets.
- Growing sellers at scale – Businesses beyond the solo stage that need enterprise-level data and workflows.
Key indicators that Cobalt is a fit
- You are a large, established brand
- You manage hundreds or thousands of ASINs and need market share tracking, brand health, and long-term strategy.
- Your focus is market positioning and brand control, not just the next single winning product.
- You sell on Vendor Central (1P)
- Cobalt unifies data from Vendor Central and Seller Central for a complete view of your Amazon ecosystem.
- Critical for brands and retailers that work directly with Amazon.
- You are an agency managing multiple clients
- You need consolidated dashboards, cross-account reporting, and scalable market intelligence for many brands.
- You require advanced advertising automation
- Your PPC spend is significant and you need automated, data-driven campaign management to improve ROAS.
- You need strategic market intelligence
- You want deeper historical coverage, category trend analysis, competitor monitoring, and decision support for forecasting, market entry, or acquisitions.
When to stick with standard Jungle Scout plans
- You are a new or small-to-midsize seller who needs core tools for product research, keyword optimization, and inventory basics.
- You need transparent, affordable pricing. Standard plans like Catalyst fit better than Cobalt’s custom enterprise pricing.
- You sell primarily on Seller Central and do not need Vendor Central integration.
- Your goal is product-level research and validation rather than enterprise market intelligence.
Conclusion
If you manage complex portfolios, multiple accounts, or 1P plus 3P channels and need market share, advertising, and digital shelf insights in one place, choose Cobalt. If you are validating products and optimizing a single 3P operation, stick with the standard Jungle Scout plans.
Jungle Scout Cobalt Pros and Cons
Jungle Scout Cobalt is a powerful, enterprise-level platform for large brands, agencies, and investors operating on Amazon. It delivers deep competitor tracking, performance analytics, and custom reporting. Because of its cost and complexity, it isn’t a fit for most small or mid-sized sellers.
| Pros | What it means |
|---|---|
| Comprehensive market insights | Granular, near real-time data on market share, competitor strategies, and category trends, plus up to 24 months of history for long-term analysis. |
| Centralized Amazon data | Unifies Seller Central, Vendor Central (1P), and Advertising Console data in one dashboard, ideal for hybrid 1P/3P brands with large catalogs. |
| Advanced PPC management | Ad Accelerator supports large-scale automation and optimization to improve ROAS and overall ad efficiency. |
| Customizable reporting | Build tailored dashboards and reports to spotlight the metrics that matter for strategy and stakeholder updates. |
| Responsive support | Many users highlight dedicated customer success managers and helpful guidance. |
| Cons | What to consider |
|---|---|
| High cost | Custom enterprise pricing, often in the thousands per month. Some third-party estimates start around $2,500 per month. |
| Technical and UI friction | Reviews cite slow load times, occasional glitches, and a segment manager that can feel cumbersome for deep analysis. |
| Data nuance | Parent ASINs with variations can show inconsistent estimates over time for some users. |
| Uneven international coverage | Data depth may vary outside primary Amazon markets. |
| Learning curve | The breadth of features requires time and process changes to fully unlock value. |
Conclusion
Choose Cobalt if you are a large brand or agency that needs market-wide intelligence, cross-account reporting, and enterprise-grade ad automation. Smaller sellers will usually get better ROI from standard Jungle Scout plans or more budget-friendly, specialized tools.
What are Jungle Scout Cobalt’s Main Features?
Cobalt gives large brands, retailers, and agencies a deep, market-wide view by combining your own performance data with broader category context. Its four modules work together to turn raw signals into strategy.
Retail Insights
Benchmark your catalog against market trends and competitors
Analyze unit sales, revenue, pricing, inventory, reviews, and ratings
Track competitor brands inside your niches
Monitor market share trends and spot performance gaps
Market Intelligence
Track competitors’ market share, sales, and pricing in near real time
Size new product opportunities and whitespace
Analyze consumer behavior and demand trends
Review historical patterns to understand seasonality and macro moves
Ad Accelerator
Manage PPC and DSP across multiple accounts
Automate budgets and bids with rules you control
Get data-driven recommendations to improve efficiency
Track ACoS, ROAS, clicks, impressions, and more in one place
Digital Shelf Analytics
Track keyword rankings and search trends to align with shopper intent
Measure share of voice on high-impact keywords vs key competitors
See how organic and paid efforts overlap and lift total visibility
Identify actions that improve rankings, conversions, and Buy Box wins
How Does Jungle Scout Cobalt Help Sellers?
Jungle Scout Cobalt helps large brands, retailers, and agencies move beyond product-by-product research to a holistic, data-driven strategy. It combines advanced market intelligence, advertising automation, and consolidated analytics so you can scale a high-volume operation with confidence.
Market and brand-level insights
Refine strategy – Use detailed, near real-time data to optimize product mix, pricing, and innovation roadmaps.
Track market share – See where you are gaining or losing share by category and how competitors are moving.
Protect brand integrity – Identify unauthorized 3P sellers, enforce compliance, and reduce revenue leakage.
Comprehensive data analysis
Consolidated data – Unified view across Seller Central, Vendor Central (1P), and the Advertising Console, combining 75+ reports and 350+ metrics.
Custom dashboards – Turn complex datasets into clear, actionable views for faster decisions.
Historical context – Access up to two years of market data to spot long-term trends and seasonality.
Advanced advertising optimization
Automated campaigns – Manage PPC and DSP at scale with rules you control.
Smarter spend – Get recommendations to improve CTR, lower CPC, and cut wasted ad spend.
Unified reporting – Track ACoS, ROAS, clicks, and impressions across brands and accounts.
Improved product visibility
Digital shelf analytics – Monitor keyword rankings, share of voice, and competitor moves to lift visibility and win the Buy Box.
Listing optimization – Use keyword and review insights to drive traffic and conversion.
Proactive alerts – Get notified about shifts in BSR, new sellers on your listings, and other market changes.
Efficiency and strategic focus
Save time – Automate reporting and cross-account rollups to reclaim hundreds of hours per year.
Scale smarter – Redirect effort from manual data work to high-value initiatives like channel expansion and product launches.
Proven impact – Enterprises and agencies report stronger revenue growth and better client outcomes when they centralize on Cobalt.
Conclusion
If you manage a complex Amazon portfolio and need market-wide visibility, automated ads, and executive-ready analytics in one place, Cobalt delivers the scale and signal standard plans cannot.
How much does Jungle Scout Cobalt cost?
Cobalt doesn’t have public, fixed pricing. Costs are customized to your enterprise needs, so you’ll need to contact Jungle Scout’s sales team for a demo and quote.
Why pricing is custom
Enterprise focus – Cobalt is built for large brands, retailers, and agencies, not individual sellers.
Modular product – Your quote depends on which modules you need (Retail Insights, Market Intelligence, Ad Accelerator, Digital Shelf Analytics).
Usage based – Pricing typically scales with user seats and the number of ASINs and markets you track.
Annual contracts – Expect an annual commitment with enterprise terms.
What drives cost
Scope – Count of ASINs, categories, and marketplaces.
Users and roles – Number of seats, SSO, permissions, and reporting needs.
Ads scale – PPC and DSP budgets managed through Ad Accelerator.
Data depth – Historical lookback, data exports, and API access.
Support & security – SLAs, onboarding, training, and compliance requirements.
How to prep for an accurate quote
Bring these to your call:
ASINs to track, key categories, and marketplaces
Number of users and teams that need access
Current ad spend and channels (PPC, DSP)
Required modules and must-have reports
Data retention, export/API needs, SSO, and SLA expectations
Procurement constraints and budget range
Tip For Evaluation
Ask for a scoped pilot tied to measurable KPIs (for example, reporting time saved, market share coverage, ROAS lift, buy box and share of voice gains). This keeps the proposal aligned to outcomes, not just features.
How do you get started with Jungle Scout Cobalt?
Jungle Scout Cobalt is built for enterprise sellers, agencies, and large brands. To explore it, you’ll request a personalized demo from Jungle Scout and share a few company details so the team can tailor the walkthrough.
Quick start steps
Visit the Cobalt page
Head to Jungle Scout’s enterprise or Cobalt section.Request a demo or tour
Choose a self-guided product tour or a live, personalized demo.Provide your details
Enter your name, work email, company name, role, and high-level company info like annual revenue.Submit the form
You’ll receive follow-up materials and scheduling options tailored to your needs.Explore the platform
In the demo, you’ll see Cobalt’s four core modules in action:Market Intelligence – category trends, competitor strategies, market share
Retail Insights – unified Seller Central, Vendor Central, and Ads performance
Ad Accelerator – enterprise PPC and DSP automation and optimization
Digital Shelf Analytics – keyword rankings, share of voice, and visibility
Pro tip: come prepared
Have these ready to make the demo more valuable:
Your Amazon setup (Seller Central, Vendor Central, or hybrid)
Categories and marketplaces you operate in
Approximate ASIN count and monthly ad spend
Team size and roles that will need seats
Reporting needs, historical lookback, and any export or API requirements
This prep helps the sales team tailor the demo and quote to your scale and objectives.
Conclusion: Is Jungle Scout Cobalt Worth It For Larger Brands?
For enterprise Amazon teams, Jungle Scout Cobalt is a powerful way to centralize market intel, track competitors, and scale advertising. Its price puts it firmly in “serious seller” territory, so most small and mid-size businesses will get more value from standard Jungle Scout plans or lower-cost alternatives.
Who Cobalt is for
- Large brands, agencies, and investors needing advanced, real-time market data
- Operations using Vendor Central (1P) or a 1P + 3P hybrid
- Complex catalogs across multiple categories and marketplaces
- Teams that require custom reporting and executive-level insights
Key features and benefits
- Comprehensive market intelligence – 350+ metrics and 75+ reports to analyze market share, competitor plays, and category trends
- Advanced PPC management – Ad Accelerator for automated, at-scale PPC/DSP optimization to improve ROI and control budgets
- Consolidated data – Integrates Seller Central, Vendor Central, and the Advertising Console into customizable dashboards
- Custom reporting – Tailor dashboards and exports to track what matters most and align stakeholders
Considerations
- High cost – Custom, annual pricing that typically starts in the thousands per month
- Data nuance – Enterprise users sometimes note quirks with product variations and certain international markets
- Learning curve – Powerful, but requires time to master dashboards, segments, and workflows
- Alternatives for smaller teams – If you mainly need product research or PPC automation, tools like SmartScout or Scale Insights can be more budget-friendly
Verdict
- Yes if you are a large brand, agency, or enterprise that can leverage centralized, market-wide intelligence to drive strategy and justify the investment.
- No if you are a small to mid-size seller. Standard Jungle Scout plans or targeted alternatives will deliver better ROI at your scale.
Jungle Scout Cobalt FAQ
Jungle Scout Cobalt is an enterprise platform for large brands, retailers, agencies, and investors that need advanced, real-time market and competitor insights to manage and grow complex Amazon operations. It goes beyond the standard Jungle Scout tools for individual sellers.
Key capabilities
Retail Insights – Unified dashboards pull data from Seller Central, Vendor Central, and Amazon Ads for a holistic view of sales, revenue, inventory, and performance.
Market Intelligence – Track competitor performance, pricing, and market share to spot trends, evaluate categories, and find new opportunities.
Ad Accelerator – Automate and optimize large-scale PPC to improve ROI and reduce manual campaign work.
Digital Shelf Analytics – Monitor keyword rankings, share of voice, and search trends to boost visibility and optimize listings.
Jungle Scout Cobalt is an enterprise platform for large brands, retailers, agencies, and investors that run complex Amazon operations and need deep market intelligence. It is not designed for individual sellers or small to mid-sized businesses, who are better served by the standard Jungle Scout plans.
Target users
Large brands and retailers – Use Cobalt to analyze markets, track competitors, and optimize the entire Amazon channel across big catalogs and high volume.
Agencies – Manage multiple enterprise clients with in-depth reporting, large campaign optimization, and new business opportunity discovery.
Investors and aggregators – Evaluate categories, find acquisition targets, and monitor portfolio performance with market-wide data.
Hybrid sellers (1P + 3P) – Unify Seller Central and Vendor Central data for a single, cohesive view of performance.
Jungle Scout Cobalt is the enterprise choice for large, complex Amazon operations, while standard Jungle Scout suits individual sellers and small to mid-sized businesses. Cobalt unifies Seller Central, Vendor Central (1P), and Amazon Ads data, delivers deep market intelligence (including market share), offers Ad Accelerator for large-scale PPC, supports custom dashboards and reporting, and uses custom enterprise pricing with dedicated support. Standard Jungle Scout focuses on core product and keyword research, basic competitor and trend analysis, lighter ad tools, standard reporting, and transparent tiered pricing. Bottom line: choose Standard if you’re a solo or small team building fundamentals; choose Cobalt if you manage big catalogs, multiple brands, or need market-wide, enterprise-grade analytics.
Yes. Cobalt is built for large, global brands and agencies. It unifies data from multiple international accounts to give you a single view of performance.
How it supports international teams
Unified data – integrates Seller Central (3P), Vendor Central (1P), and Amazon Ads across regions.
Cross-marketplace insights – benchmark market share, competitors, and brand performance by country.
Global ad management – use Ad Accelerator to automate and optimize PPC at scale.
Ongoing expansion – Cobalt continues to broaden global marketplace coverage.
Supported marketplaces (late 2024)
North America: US, Canada, Mexico
Europe: UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland
Asia-Pacific: Japan, Singapore, Australia, India
Middle East & Africa: United Arab Emirates, Saudi Arabia, Egypt
South America: Brazil
Jungle Scout Cobalt connects to Vendor Central (1P), Seller Central (3P), and Amazon Ads, then combines everything into unified, customizable dashboards. Hybrid sellers, large brands, and agencies get a single, holistic view that’s hard to achieve when looking at each portal in isolation.
How the data is combined
Direct API connections – Secure links pull data from Seller Central, Vendor Central, and the Ad Console, processing millions of data points daily.
Unified dashboards – See total sales, ad spend, and product performance in one interface, regardless of channel.
Comparative analysis – Compare 1P vs 3P results, including market share split and competitive benchmarks.
Strategic insights – Use the combined view to refine pricing, optimize inventory, and understand third-party impact on brand performance.
Example of a combined report
Total revenue – Purchase orders (1P) plus customer orders (3P).
Ad performance – Consolidated metrics from the Ad Console across both channels.
Market share – Category share including 1P and 3P, benchmarked against competitors.
Pricing strategy – Side-by-side view of 3P pricing vs Amazon’s 1P pricing.
Cobalt is a premium, enterprise product for large brands and agencies. You’ll book a demo and work with Jungle Scout’s sales team rather than buying a standard plan online.
Step 1: Request a demo
Visit the Jungle Scout site and go to the Cobalt section.
Fill out the form so the team can assess fit.
You’ll be asked for your name and contact info, company name and type (brand, retailer, agency), and approximate annual revenue.
Step 2: Get a custom proposal
A representative will reach out for a discovery call and personalized demo.
Pricing is custom and based on your needs, not one-size-fits-all.
Step 3: Onboarding and integration
If you move forward, the team will set up data connections and onboarding.
Connect your Amazon accounts:
Seller Central: 3P marketplace sales
Vendor Central: 1P wholesale operations
Amazon Ad Console: advertising campaigns
Cobalt doesn’t publish pricing. Costs are custom and significantly higher than standard Jungle Scout plans, reflecting its enterprise focus for large brands, agencies, and investors.
What drives the quote
Scale of operations – overall business size and Amazon sales volume
ASIN count – number of products you’ll track and analyze
User seats – how many team members need access
Modules – which features you need (Market Intelligence, Retail Insights, Ad Accelerator, Digital Shelf Analytics)
Cost expectations
Annual contract – typically a 12-month commitment
High cost – third-party chatter suggests pricing starts in the thousands per month; some past quotes exceed $30,000/year
Possible discounts – may be available when bundling with Jungle Scout’s advertising services
Why it’s priced higher
Enterprise-grade data – deeper granularity, API options, and custom reporting for complex, high-volume operations
Advanced analytics – market share, competitive benchmarking, and strategic insights beyond standard product research
Dedicated support – onboarding, training, and ongoing success management
As an enterprise platform, Cobalt includes premium, hands-on support tailored to large brands and agencies. Pricing is custom and typically bundles high-touch services.
Key support features
Dedicated account manager — a single point of contact for strategy and platform guidance.
Specialized expertise — support teams versed in 1P (Vendor Central) and 3P (Seller Central) operations.
Strategic reporting help — assistance building custom dashboards and extracting insights.
Priority response — faster handling of questions and issues.
Multiple channels — direct manager access plus knowledge base, email, and in-app chat.
Standard vs. Cobalt support
Standard Jungle Scout — 24/7 email/live chat with a general support team; no dedicated manager.
Jungle Scout Cobalt — dedicated success manager, deeper strategic support, and prioritized service aligned with enterprise needs.
