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Helium 10 Black Box

How to Use Helium 10 Black Box to Find Products

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Helium 10 Black Box is a powerful product research tool for finding your next big seller. It has the ability to analyze thousands of products within seconds, giving you tons of data to help you decide which product to sell on Amazon (or any other e-commerce site).

I personally use Helium 10 Black Box and have always been super impressed with its vast amount of data and filtering options, which make it easy to use. In this guide, I’ll walk you through how to use Helium 10 Black Box to find products to sell.

P.S. – Black Box is a free Amazon product research tool, but the free version is extremely limited. If you want better access to Black Box, you can use my Helium 10 discount link for up to 20% off your paid plan. In full transparency, I’ll get a small kickback if you do, which will pay off the cup of coffee I’m drinking as I write this guide. (Not enough to affect my honest review of Helium 10 for product research, BTW.)

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What is Helium 10 Black Box and How Does it Work?

Helium 10 Black Box is an advanced product research tool that analyzes thousands of products across multiple platforms, like Google, eBay, and Bing. It uses fancy data analytics software to identify the top-performing products and niches.

A lot of Amazon FBA entrepreneurs and e-commerce sellers use Helium 10 Black Box to find their next profitable product because of its huge database and smart algorithms. You can use Black Box to search for products in five different methods:

  • Products
  • Keywords
  • Competitors
  • Niche
  • Product targeting

Each method offers unique insights and data points to help you make informed decisions about whether or not you should sell a product. Whether you’re looking to identify trending products or find untapped niches, Helium 10 Black Box can help you do it.

6 Key Benefits of Black Box

Helium 10 Black Box has several benefits for Amazon FBA sellers. Here are my personal top six:

  • Find highly profitable products to sell.
  • Filter products by competition level to find the perfect niche.
  • Learn about your competitors to make more educated sales decisions.
  • Save, sort and organize product data for future use.
  • Use real-time data to make informed decisions about product targeting and marketing strategies.
  • Save time and effort using a single tool for all your product research needs.

How to Use Helium 10 to Find Products: A Step-by-Step Guide to Black Box

Here’s a detailed breakdown of how to use Helium 10 Black Box to find profitable products.

  1. Sign In to Your Helium 10 Account: Start by logging in to your Helium 10 account. If you don’t have one yet, you can sign up for free for limited access to Black Box or get a discounted Helium 10 membership.
  2. Navigate to Black Box: Once logged in, go to the Helium 10 dashboard and select Black Box from the tools menu.
  3. Select Search Method: Choose one of the five search methods: Products, Keywords, Competitors, Niche, or Product Targeting. Each method provides different data sets and insights, so select based on your specific research needs.
  4. Set Your Filters: Use the main and/or advanced filters to narrow down your search criteria. You can choose parameters like product category, price range, and review count to zero in on potential product winners.
  5. Analyze Search Results: Review the list of products generated by Black Box. Pay attention to key metrics like sales volume, revenue, and competition.
  6. Save and Track: Save the most promising products to your list and set alerts to track their performance over time. This helps in monitoring trends and making timely decisions.

If you’re more of a visual learner, here’s a video explainer of how to use Helium 10 to find products from the company:

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Start your Amazon seller journey with the most in-depth and detailed keyword research tool

How to Use Black Box Search Filters for Best Results

As I mentioned above, Black Box has two different types of filters for your product search: main and advanced. Both types of filters are helpful, but only if you know how to use them properly. Let me explain.

Black Box Main Filters: For Simple Product Search

Helium 10 black box

Black Box’s main filters can help you conduct a simple product search. These filters are helpful at the beginning of your product research stage when you may not be 100% married to one certain product. These filters include:

  • Marketplace: Choose which Amazon Marketplace you’ll sell in from the drop-down menu (ex. U.S.).
  • Product Category: Choose a product category from the dropdown menu or type it in if it doesn’t exist. (ex. Gardening Tools).
  • Improvement Range: Filter products by the potential growth in revenue after optimization. Choose from three options: High, Medium, or Low Improvement.
  • Competition Range: Filter products by competition level. Choose from three options: Low, Medium, or High Competition.
  • Price Range: Set a minimum and maximum price range for the products you want to find (in USD). This filter allows you to select items with a specific price range depending on how much money you want to spend on inventory.
  • Monthly Revenue: Filter by the desired monthly revenue you’d like from your product. Helium 10 uses the estimated revenue from the past 30 days at the time of search.

Black Box Advanced Filters

Black Box’s Advanced Filters let you dive deeper into product information based on real-time data and more targeted metrics. In addition to the main filters, you’ll see more, well, advanced options broken down by subtopics.


  • Review Count: Set a minimum number of reviews you’d like your products to have. Having reviews on your product can help you sell more units and have a higher rank, so you’ll want to choose products with at least 10 reviews. You won’t get accurate sales and ranking information if you choose products without any reviews. (This filter only works for Amazon.)
  • Review Rating: Use this filter to set a minimum product rating you’d want your products to have. This filter will show you all products with an average rating above 3 stars. Items with an average rating above 4.5 stars are considered great products, but make sure there are at least 50 reviews for a rating that high. (This filter only works for Amazon products.)
  • Best Seller Rank (BSR): Use this filter to set a maximum BSR (Best Seller Rank) you’d want your products to have. BSR is an indicator of how well a product is selling on Amazon, with lower numbers indicating higher sales. Generally, aim for products with a BSR below 50,000 as they are more likely to sell quickly and have less competition.
  • Shipping Size/Weight: You can define your search to only show products within a certain dimension or weight to avoid excess freight costs.
  • Fulfillment: You can filter by the product fulfillment method, such as Amazon FBA or FBM (Fulfilled By Amazon or Fulfilled By Merchant).
  • Number of Images: Filter by the number of product images featured on a listing.
  • Variation Count: This refers to the number of variations available for a product, such as different colors or sizes. Having more variations can make your listing stand out and attract a larger customer base.


  • Number of Sellers: Set the minimum and maximum number of sellers for a product. This can help you find products with less competition or higher demand.
  • Exact Brand Search: As the name implies, use this filter to narrow your search for products by a specific brand (ex. Apple).
  • Exact Seller Search: Use this filter to narrow your search for products by a specific seller.
  • Exclude Brands: This filter allows you to exclude certain brands from your search, which is helpful if you don’t want to compete with well-known or popular brands.
  • Exclude Seller: A helpful filter if you want to exclude a certain seller’s products from coming up in your search results.


  • Sales Change (%): Use this filter to search for products with a specific percentage change in sales over a specified time period. This can help you identify products with growing demand or declining popularity and can be used for price and monthly revenue.
  • Monthly Sales (units): This filter allows you to search for products based on their monthly sales in units. Use this to find products that are consistently selling well and have a high demand.
  • Sales Year over Year (%): Use the min-max filter to compare a product’s sales from the current year to the previous year. This can help you identify products with long-term success and potential for growth.
  • Best Sales Month: This filter allows you to filter product data by sales month, which is helpful for seasonal products.
  • Sales to Reviews Ratio: The sales to reviews ratio is a useful metric for evaluating a product’s popularity and overall quality. A higher ratio indicates that more people are purchasing the product relative to the number of reviews it has received.

Black Box Alternatives: Product Research Tools Compared

Helium 10 Black Box is a great tool, but it’s always smart to check out the competition to make sure you’re using the best software for your needs. Here’s a quick comparison of how other popular Amazon product research tools stack up with Helium 10.

Lowest Paid PlanDiscountFree Plan?AccuracyLink
Helium 10$29/moUp to 20% offYes94%Beginner-
Jungle Scout$29/moUp to 80% offNo95%Beginner-
Viral Launch
$69/moUp to 40% off14-day free trial88.4Intermediate
AMZScout$50/mo15-day free trial77%Beginner
Unicorn Smasher$49.99/moYes45%Beginner
AmazeOwl$19.99/moUp to 33% offYes61%Beginner-

Verdict: Should You Use Helium 10 For Product Research?

Absolutely. Helium 10 Black Box is a great product research tool—it’s got a huge database, advanced filtering options and a user-friendly interface. Plus, you can try Black Box for free, so no harm, no foul!

Of course, the free version of Helium 10 is very limited, but with my link you can secure a 20% discount on your Helium 10 subscription.

Helium 10 also comes with a whole bunch of other helpful tools for growing and scaling your Amazon FBA business, like Cerebro and Magnet for keyword research or Frankenstein for listing optimizations. With all the insights and tools you gain, your subscription will pay for itself in no time.

Check out my full Helium 10 review to learn about all the different tools that come with your membership. Ready to get started? Sign up for Helium 10 today and take your product research to the next level.

Methodology: How I Reviewed Helium 10 Black Box

Before I wrote this review, I used the Helium 10 Black Box tool to gather product data on Amazon. I also spoke with other sellers who use Helium 10 to gather their insights and read through customer testimonials. To stay objective in my review, the following factors were considered while scoring Black Box: ease of use, functionality, value for cost and overall user experience.

  • Features and tools (30%): The overall quality and availability of Black Box.
  • Reputation and reviews (20%): I collected feedback on Black Box from e-commerce sellers within my personal network, as well as public review sites such as Google, Trustpilot, and Reddit.
  • Pricing (20%): I evaluated the cost of Black Box based on a cost-to-value ratio and how it compares to other product research tools.
  • Interface UX and ease of use (15%): How beginner-friendly and intuitive the Helium 10 platform is to use.
  • Customer support and education (15%): Helium 10 has a strong reputation for customer service, which boosts this category.

Have a question about my methodology? Feel free to reach out here.

FAQ: Helium 10 Black Box

What is the Black Box on Helium 10?

Helium 10 Black Box is one of three product research tools you get with your Helium 10 membership. It helps you find profitable product niches to sell by giving you accurate, up to date product information within seconds.

How much does Helium 10 cost per month?

The cost of Helium 10 depends on which plan you choose. There are four different plans: free, Starter ($29/mo), Platinum ($79/mo) and Diamond ($229/mo). Click here for a Helium 10 Coupon Code.

Is there a free version of Helium 10?

Yes, you can use Helium 10 for free to get a feel for their tools, but the free membership option is pretty limited.

What is the best free alternative to Helium 10?

There are several alternatives to Helium 10 for product research that offer free versions, such as Viral Launch, Unicorn Smasher or AmazeOwl. However, it’s important to note that these free versions may have limited features and data compared to the paid version of Helium 10.

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