What is Jungle Scout Academy?
Jungle Scout Academy is a comprehensive, in-app training hub included with every paid Jungle Scout plan. Led by Amazon experts (and founder Greg Mercer), it gives beginners a clear path from “no idea where to start” to running a real listing—without bouncing between random tutorials.
Why I think it’s useful
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It’s structured and lives inside the product, so you learn and apply in the same place.
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The content goes beyond feature tours; it covers the full FBA journey end-to-end.
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You get expert context (not just button clicks), which makes the lessons stick.
Key features at a glance
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A–Z Amazon course: Step-by-step curriculum for product research, sourcing, shipping, listing optimization, and scaling.
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Tool tutorials: Short, focused videos explaining every major feature in Jungle Scout.
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Expert sessions: Interviews and training from industry pros and successful sellers (including Greg Mercer).
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Webinar replays: On-demand recordings of live trainings across a range of topics.
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Language support: Content available in multiple languages (e.g., English, German, Chinese).
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Exclusive content: Certain sessions—like CEO-led lessons—are Academy-only and not on YouTube.
Conclusion
If you want training that’s structured, practical, and tightly integrated with the tools you’ll use every day, Jungle Scout Academy is one of the better built-ins you’ll find for Amazon FBA.
Who is Jungle Scout Academy For?
Jungle Scout Academy is a centralized training hub that meets you where you are—whether you’re brand-new to FBA or running a mature brand. It teaches both how to use Jungle Scout and how to build a real Amazon business.
If you’re new
- A–Z Course (with Greg Mercer): A clear, start-to-finish path—product research → sourcing → listing → shipping.
- Step-by-step tool tutorials: Bite-sized videos that show exactly how to use each feature, so you can learn and implement in the same session.
- Live Q&A: Ask experts your questions and get unstuck fast.
If you’re experienced
- Advanced trainings: Deep dives on topics like PPC, ranking, and optimization from industry pros.
- Exclusive content & webinars: Strategy sessions and interviews you won’t find on YouTube.
- Competitive intelligence workflows: Practical ways to track market share and outmaneuver rivals.
If you’re a large brand or agency
- Omnichannel alignment: Turn Amazon insights into broader retail strategy.
- Data visualization & decisioning: How to interpret and act on complex performance data.
- Executive-level reporting: Build clear dashboards and narratives leadership will actually use.
Conclusion
Whether you’re launching your first product or scaling a multi-brand portfolio, Jungle Scout Academy gives you structured, actionable training—so you spend less time hunting for answers and more time executing.
How Can I Gain Access to Jungle Scout Academy?
Jungle Scout Academy is in-app and subscriber-only. You’ll need an active paid plan—there’s no standalone or free version.
How to access it
Buy a plan – Starter, Growth Accelerator, or Brand Owner + Competitive Intelligence.
Log in – Open the Jungle Scout web app with your paid account.
Open Academy – From the dashboard, click Academy in the left sidebar.
Quick tips
If you don’t see Academy, double-check you’re signed in with the email tied to your paid plan.
Still missing? Refresh the page or contact support—they’ll flip the right switches.
What Does Jungle Scout Academy Cover?
A-Z course
It’s a step-by-step video curriculum (hosted by Greg Mercer) that walks you from zero to launched, with short modules you can watch and implement the same day.
Product research & sourcing
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Find a winner: Use Product Database and Opportunity Finder to spot high-demand, low-competition ideas.
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Source it right: Learn supplier vetting with Supplier Database and how to manage quotes, samples, and timelines.
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Shipping & logistics: Clear explanations of sea/air freight, freight forwarders, customs, and the import process.
Listing & launch
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Create a great listing: Build and optimize with Listing Builder + Keyword Scout (titles, bullets, backend keywords).
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Launch strategy: Tactics to drive early sales velocity and collect compliant reviews so you rank faster.
Advertising
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PPC basics to practical: Use Advertising Analytics to read ACoS/TACoS, adjust bids, and scale what’s working.
Business management & growth
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Seller Central setup: Account configuration and core settings that matter.
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Know your numbers: Track revenue, costs, and profit with Sales Analytics.
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Stay in stock: Forecast demand and plan reorders via Inventory Manager to avoid stockouts/overage fees.
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Scale up: Playbooks for expanding product lines and going international.
Extras that help
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Expert interviews & webinars: Advanced tips from pros, plus replay access.
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Success stories: Real examples that make the playbooks feel doable.
Conclusion
If you want a single, structured path that teaches both how to use the tools and how to build the business, this A–Z course is one of the easiest ways to get from research to launch without getting lost.
Jungle Scout Academy For Experienced Sellers
If you already know the FBA basics, the Academy doubles as an on-demand consulting library. It’s where you pick up playbooks for scaling, not just “how to click the buttons.”
What’s actually useful at an advanced level
Deeper product research: Go beyond green-light checks—analyze sales velocity, trend stability, contribution margin, and moat/competition before you commit capital.
Operational optimization: Pricing strategy frameworks, cash-flow pacing, and reinvestment cycles to keep growth from choking your liquidity.
Advanced PPC: Data-driven structures and iteration (query harvesting, budget guardrails, negation logic, placement bid mods) to lift ROAS without guesswork.
Competitive intelligence: Benchmark share of voice/market share, track rivals’ moves, and spot keyword or content gaps worth attacking.
Brand management: Tactics for policing unauthorized sellers, tightening content quality, and protecting price integrity.
Scaling & omnichannel: When and how to expand into new marketplaces, and how to fold Amazon data into broader retail and DTC planning.
Expert & community resources
Expert sessions: Lessons from Greg Mercer and other operators—useful for mental models, not just tactics.
Webinar replays: Deep dives you can watch at 2Ă— speed and implement the same day.
Case studies (e.g., Million Dollar Case Study): Real numbers and decisions—great for stress-testing your own assumptions.
Conclusion
Treat each module as a sprint—watch, apply to one ASIN or brand line, measure impact, then move on. Revisit quarterly to refresh playbooks as your catalog and spend scale up.
Jungle Scout Academy vs. Freedom Builder Bootcamp
Quick take:
Jungle Scout Academy = included, self-paced training inside the app. Great for getting from zero to launched without extra cost.
Freedom Builder Bootcamp = premium, intensive program (bundled with a 12-month Professional plan) with coaching and a deeper curriculum.
When I’d use Jungle Scout Academy
I’m new or budget-conscious and want a clear A-to-Z path.
I prefer bite-sized videos, tool tutorials, webinar replays, and learning at my own pace.
I need foundational FBA training plus how to use Jungle Scout’s features.
When I’d choose Freedom Builder Bootcamp
I’m serious about scaling and want structure, accountability, and expert feedback.
I value monthly live coaching, priority onboarding, and a more hands-on, in-depth curriculum.
I’m comfortable with the higher one-time cost (~$999) bundled with the Pro plan.
Conclusion
Start with Academy if you’re ramping up and want solid training at no extra cost. Step up to Bootcamp if you want a guided, intensive program with coaching to move faster and avoid rookie mistakes.
Conclusion: Is Jungle Scout Academy Worth Your Time?
Yes—use Jungle Scout Academy if you have a paid subscription. It’s included, practical, and will help you get more ROI from the tools and avoid rookie mistakes.
For beginners
Clear path: The A–Z course walks you from product research to launch and scale.
Safer decisions: Teaches data-first validation so you skip saturated niches.
Faster execution: Learn directly from the tool makers and implement right away.
For experienced sellers
Level-ups: Advanced sessions on PPC, competitive intel, and scaling.
Expert signal: Strategies from Greg Mercer and other pros keep you current.
Feature mastery: Make sure you’re squeezing value from every report and view.
Investment check
Time: Bite-sized, self-paced videos—far quicker than piecing together random YouTube tutorials.
Cost: $0 extra (it’s included), so your only investment is time—and it pays back fast.
Conclusion
If you have access, make Academy part of your routine. It meaningfully shortens the learning curve and improves outcomes, whether you’re launching your first product or optimizing a mature catalog.
Jungle Scout Academy FAQ
Yes — it’s included. Jungle Scout Academy comes with every paid Jungle Scout plan at no extra cost. It’s an exclusive, in-app resource for subscribers and isn’t available as a standalone or free offering.
How to access Jungle Scout Academy
Purchase a subscription – Pick a plan (Starter, Growth Accelerator, or Brand Owner + Competitive Intelligence) and complete checkout.
Log in – Sign in to the Jungle Scout web app with your paid account.
Open Academy – From your dashboard, click Academy in the left-hand navigation.
Tip: If you don’t see Academy, double-check you’re logged in with the email tied to your paid plan, then refresh or contact support.
No—Jungle Scout Academy isn’t free. It’s an in-app resource included with every paid Jungle Scout plan (no standalone access).
How to get it: Have an active subscription, log in to the web app, and open Academy from the left sidebar.
Jungle Scout Academy A–Z courseÂ
A self-paced, bite-size video curriculum (hosted by Greg Mercer) that walks beginners through the full Amazon FBA journey:
Product research & sourcing: Use Product Database/Opportunity Finder to find winners, vet suppliers with Supplier Database, and learn shipping/logistics.
Listing & launch: Build optimized listings with Listing Builder + Keyword Scout; learn launch tactics to drive early sales and reviews; basics of PPC with Advertising Analytics.
Business ops & growth: Set up Seller Central, track profits with Sales Analytics, manage stock with Inventory Manager, and plan long-term scaling (including international expansion).
Extras include expert interviews, webinar replays, and real success stories.
Yes—Jungle Scout Academy includes advanced content. Beyond its beginner-friendly courses, it offers expert-level training to help experienced sellers scale.
Examples of advanced topics
Advanced PPC: campaign optimization, bidding, and ROAS lifts
Competitive intelligence: market share analysis and competitor tracking
Market share growth: strategies for brands/agencies
Data-driven strategy: using Amazon data to guide decisions
Expert insights: exclusive videos/interviews with top sellers
How to find it
Browse Academy sections by topic and difficulty (e.g., PPC, Advanced Strategies, Competitive Intelligence)
Watch recorded webinars for deeper, advanced dives
What I like about Jungle Scout Academy is the mix of operators and educators. You’re not just getting “how to click” videos—you’re hearing real playbooks from people who’ve actually sold on Amazon.
Core instructors I keep coming back to
Greg Mercer – Jungle Scout founder and 8-figure seller. He anchors the A–Z course and sets the strategic tone.
Lenny Smith – Video lead and active seller; great at making concepts click in live Q&As and walkthroughs.
Jake Zaratsian – Brand owner and educator; clear, practical videos for day-to-day execution.
Brandon Bastin – Works closely with brands/agencies; strong on process, client training, and “how to scale” content.
Featured experts worth watching
You’ll also see sessions from seasoned pros like Nate Ginsberg, Joshua Crisp, Steven Pope, Brian Meert, Maricia Magaña, Kim Meckwood, and other veteran sellers. The variety keeps the content grounded—different business models, different “what actually works” perspectives.
If you value learning from people who’ve been in the trenches, the Academy’s instructor bench is a real asset. It gives you both the fundamentals and the nuanced, real-world tactics you can apply immediately.
Yes. In my experience, the Academy stays current with Amazon’s fast changes and Jungle Scout’s own feature updates, so the tactics don’t feel dated.
How they keep it fresh
Monthly refreshes: New/updated lessons roll out regularly so you’re not learning from stale playbooks.
Rapid response to market shifts: When Amazon tweaks policies, ranking signals, or ad tools, they update trainings to match.
New feature coverage: When Jungle Scout ships updates (e.g., Keyword Scout or Profit Overview), the Academy adds step-by-step tutorials.
Ongoing webinars & interviews: Expert sessions highlight emerging trends and best practices you can apply immediately.
Expert leadership: Content is led by Greg Mercer and experienced Amazon pros, so guidance reflects what’s working now.
Whether you’re new or seasoned, the Academy’s update cadence makes it a reliable place to learn strategies that actually fit today’s Amazon landscape.
Jungle Scout Academy = included, self-paced fundamentals.
Freedom Builder Bootcamp = (formerly) premium, intensive training with live coaching.
Academy: Included with any paid plan; A-Z curriculum + bite-size tool tutorials; on-demand videos/webinars/interviews; best for beginners; no live coaching.
Bootcamp: Previously ~$999 bundled with a 12-month Professional plan; >30 hours of in-depth content; monthly live coaching + priority onboarding; aimed at sellers wanting hands-on, intensive training.
Status: Bootcamp was discontinued around late 2024; core concepts now reflected in updated Academy/resources.
