Should You Use Chrome Extensions?
Chrome extensions are powerful tools for Amazon sellers, offering quick access to features that streamline product research, supplier sourcing, inventory management, and pricing optimization. With real-time analytics and sales tracking, these extensions help sellers boost efficiency, stay competitive, and grow profits.
The best Amazon extensions for Chrome let you find profitable products, monitor your competitors and, ultimately, make more money on Amazon without leaving the browser. Downloading Amazon Chrome extensions has been a huge game changer for my personal success as an FBA seller.
It’s important to consider what your needs are when looking. For example, if you’re just starting out, or looking to refresh your line, you’ll want extensions that help you find what the most profitable products currently are.
The best ones will do this by giving you tools that let you see things like price trends on various products and historical data on those trends, to avoid costly traps like where you end up selling something that quickly devalues before you can sell out. This is one use case, but there are countless more.
So, is there an Amazon extension for Chrome that will help you with your sales on Amazon? Absolutely.
Best Amazon Chrome Extensions: My Picks
The Best Amazon Extensions in 2025
1. Helium 10 Chrome Extension
The Helium 10 Chrome Extension is one of the best Amazon seller tools out there. It’s also one of a handful of free Amazon Chrome extensions available, which is great if you’re a newer Amazon seller and don’t have a huge budget to dedicate to growing your business.
The Helium 10 Chrome extension is a top choice for Amazon sellers focused on product, keyword, supplier, and market research. Its comprehensive features make it the best all-around tool for beginners, intermediates, and seasoned FBA sellers alike.
Helium 10 Chrome Extension Key Tools and Features
Xray
This tool analyzes products, categories, or keyword searches—pulling in key data like sales, revenue, average reviews, pricing, and fulfillment type. It even works on Walmart Marketplace too.
Sales Estimator
The estimates are based on keyword rankings, search volume, conversion rates, sales estimates, and more. It’s a super handy tool that can give you a real edge over the competition
Review Insights
Dig into product reviews to uncover in-demand keywords and get a clear picture of what people love—or don’t love—about a product. It’s a great way to see what questions customers are asking and what they care about most.
ASIN Grabber
This tool is a must-have for product research. Quickly grab ASINs for competitor analysis, seasonal trends, or dialed-in PPC campaigns.
Supplier Finder
Helium 10 and Alibaba have partnered to offer you the largest supplier database in the world. Quickly find out how much it costs to manufacture a product and access a list of suppliers—without ever leaving Amazon. Use filters to narrow down by price, MOQ, and vendor rating, or go deeper with advanced filters like supplier country, vendor type, and account age.
Search Expander
Just start typing in Amazon’s search bar and watch the keyword gold rush begin. Instantly discover long-tail gems, check their search volume, and peek into the past to see what’s trending (or tanking) over time.
FBA Calculator
Want to know if a product will actually make you money? Helium 10 FBA Calculator spills the tea on total revenue and net profit. Plug in up to 17 key costs and metrics to get the clearest picture of your bottom line—before you spend a dime.
Additional Tools
- Inventory Level – Keep tabs on your competitors’ inventory and stay one step ahead. Plus, spot potential hijackers before they mess with your listings!
- On-Amazon Product Insights – Curious who’s already on the video bandwagon? Check how many videos are showing in the upper and lower carousels for any listing—before you jump in.
- Demand Analyzer – Take a deep dive into consumer demand and zero in on the hottest-selling opportunities for your Amazon biz. It’s like having a crystal ball—but way more accurate.
Get a complete picture of consumer demand to identify high-potential products and market trends.- Leverage Alibaba—the world’s largest supplier database—to simplify and streamline your product sourcing process.
- Access in-depth product insights, detailed customer reviews, and accurate sales estimates to evaluate potential opportunities.
- Unlock valuable product insights, analyze detailed reviews, and explore sales estimates to confidently evaluate your next winning product.
- Gain actionable product insights, review customer feedback, and assess sales estimates to make smarter sourcing decisions.
- May require time to master for new users.
- Although a mobile app is available, it lacks some of the desktop version’s features—potentially limiting for sellers who depend on mobile access.
- Helium 10 can be pricey, especially for users who need access to its full range of features.
Read our full review of the Helium 10 suite.
Pricing: Download a limited version of the Helium 10 Amazon Chrome extension free, or plans start at $29 per month with our Helium 10 coupon code.
2. Jungle Scout Chrome Plugin
The Jungle Scout Chrome Plugin is known for its user-friendly interface and visually-appealing, accurate data insights. The Jungle Scout Chrome extension is particularly suited for beginner Amazon sellers, making it easier than ever to uncover profitable niches and minimize risks. Additionally, JS offers thorough support and step-by-step guides to help you make the most of its features. While the Jungle Scout Chrome Extension isn’t as robust as Helium 10’s, it still offers a solid set of product research tools—making it a great option for both beginner and experienced Amazon sellers.
Jungle Scout Chrome Extension Key Tools and Features
Key Product Insights
Jungle Scout’s Chrome extension gives you instant insights like product demand, competition, and profit estimates—right on the Amazon pages you’re browsing.
Search Expander
Figure out if a product’s worth the investment using real-time data. Jungle Scout’s AccuSale™ algorithm crunches over a billion data points a day—giving you instant access to historical sales, pricing trends, and monthly sales estimates, so you can skip the guesswork.
Grade potential with Opportunity Score
Quickly see if a product idea is worth chasing with Jungle Scout’s Opportunity Score. It combines demand, competition, and listing quality to help you spot winners fast.
NEW
Turn customer feedback into better products
Use AI-powered Review Analysis to spot trends in your own and competitors’ reviews. Uncover pain points, understand customer needs, and create products that truly stand out.
- Save time with instant access to key product metrics—like sales estimates, pricing trends, and historical data—right on Amazon.
- Get real-time insights while you browse Amazon, so you can make smarter, data-driven decisions on the spot.
- Jungle Scout’s proprietary Opportunity Score lets you quickly size up a product’s potential by factoring in demand, competition, and listing quality—all in one simple score.
- Easily request product reviews from customers, which can help boost your rankings.
- You’ll need a Jungle Scout account to use the extension—it’s not available without one.
- The free version of the extension has strict limitations on the number of searches and analyses you can perform.
- Doesn't Display Data Until on Relevant Page.
Read our full Jungle Scout review.
Pricing: You can get the Jungle Scout Chrome extension for as low as $37 per month with our Jungle Scout coupon code. There’s no free Chrome extension but Jungle Scout does offer a 7-day money back guarantee.
3. SmartScout Chrome Extension
The SmartScout Chrome extension equips Amazon sellers with powerful product and competition research tools right on Amazon. It streamlines research with real-time eligibility checks, profit calculators, and brand opportunity tracking to spot trends and assess profitability. The Chrome extension is included with any SmartScout plan, but it’s not available without an account.
SmartScout Chrome Extension Key Tools and Features
Product Research
The extension lets sellers instantly assess product viability with insights on profitability, competition, and growth potential.
Competition Analysis
Spot competitors, uncover their strategies, and find opportunities to outperform them.
Profitability Calculations
SmartScout calculates potential profits with tools for unit cost, ROI, and other key metrics.
Brand Opportunity Tracking
Helps sellers spot promising brands and track their performance on Amazon.
- SmartScout delivers rich brand data—sales estimates, profitability, and reviews—helping sellers spot opportunities and understand market dynamics.
- The extension is free to use with a monthly limit of 1,000 uses
- SmartScout is ideal for wholesale and private label sellers, thanks to its powerful brand analysis and supplier search tools.
- SmartScout offers powerful tools like Opportunity Score and brand sourcing modules at no extra cost.
- You’ll need a SmartScout account to use the extension—it’s not available without one.
- The free version of the extension has is limited to 1000 searches.
- SmartScout does not offer a free trial but offers a 7-day money-back guarantee.
4. Viral Launch (Market Intelligence Chrome Extension)
The Viral Launch Chrome extension, called Market Intelligence, provides Amazon sellers with deep insights into keyword performance, market trends, and competitor strategies. Along with Market Intelligence, Viral Launch’s comprehensive suite of tools makes it an excellent choice for intermediate to advanced sellers who are ready to scale their operations.
Key features of the Viral Launch Chrome Extension include:
- Market Intelligence
- Competitor monitoring
- Keyword research
- Listing optimization
- In-depth analytics
Read our full Viral Launch review.
Pricing: A limited version of the Viral Launch Chrome Extension is available for free, with premium plans starting at $50 per month.
5. AMZScout Pro
AMZScout Pro is a strong Chrome Extension tailored for Amazon sellers looking to deepen their market research and improve their product listings. This tool gives you detailed insights to spot high-demand products, assess profitability, and stay ahead of the competition. It’s easy to see why AMZScout Pro is widely known; with its detailed data analysis and user-friendly dashboard, sellers can make strategic business decisions with confidence.
Key features of the AMZScout Pro Chrome Extension include:
- Product database
- Profit calculator
- Niche and product score
- Historical data trends
- Competitor analysis
- FBA fee calculator
Read how AMZScout compares to Jungle Scout.
Pricing: You can enjoy the AMZScout Pro extension free for 7 days, then plans start at $50 per month.
6. Unicorn Smasher (AMZ Tracker)
Unicorn Smasher is a free Chrome Extension that gives you insight into important metrics like sales estimates, revenue data, and detailed reviews for Amazon products. It features accurate, real-time sales and comprehensive data estimates right inside your browser, making it easy to navigate between product niches and search insights to ranking, pricing, ratings, and product reviews. This tool helps check the optimization of a canonical URL so that users can integrate Unicorn Smasher with Amazon Tracker for a supercharged selling tool.
Key features of Unicorn Smasher include:
- Real-time sales estimates
- Revenue projections
- Competitor data analysis
- Integration with AMZ Tracker
- Detailed product reviews and ratings
- Customizable dashboard
Pricing: Unicorn Smasher is free, but you can unlock premium features by purchasing Unicorn Smasher Pro for a one-time payment of $49.99.
7. Keepa
Keepa is a versatile Chrome Extension designed to provide historical price tracking and data analysis for Amazon products. By analyzing historical price fluctuations, you can pinpoint the best times to adjust your prices, run promotions, or determine the best price point for maximum profitability. The Keepa Amazon extension gives you all the sales rank data to determine a product’s market demand and sales performance, like a secret weapon for predicting sales trends, managing inventory better, and dodging stock problems.
Key features of Keepa include:
- Price tracking
- Historical sales rank data
- Integration with Keepa graphs
- Extra filtering and sorting capabilities
- Customizable alerts for price drops and stock availability
- Product comparison tool
Read our full review of Keepa.
Pricing: Keepa offers a free Amazon Chrome extension with the option to upgrade to the paid version for a one time $25 payment.
8. CamelCamelCamel (The Camelizer)
CamelCamelCamel has a handy Chrome extension called The Camelizer that works similar to Keepa, allowing you to track pricing with customized alerts and create price history graphs for certain products. Offering detailed info on price trends and fluctuations, The Camelizer helps sellers find the best pricing strategies, boost profits, and stay competitive.
Key features of CamelCamelCamel include:
- Price history charts
- Product price drop alerts
- Sales rank data
- Price comparison tool with other retailers
Read our CamelCamelCamel review here.
Pricing: Free
9. Amazon KW Index and Rank Checker (AMZDataStudio)
Dubbed as “the most accurate Amazon seller tool for keyword research,” the Amazon KW Index and Rank Checker extension is vital for sellers looking to optimize their product listings and improve search visibility. This tool allows you to perform a bulk search to check rankings and keywords of competing products in one go. You can use this info to fine-tune your keyword strategy, boosting the chances of your products being found by potential customers.
Key features of Amazon KW Index and Rank Checker include:
- Real-time keyword tracking
- Keyword indexing checker
- Bulk search capability
- Competitor keyword analysis
- ASIN keyword rank tracker
- Monthly search volume
Pricing: Free
Bonus - AmazeOwl
The Amazeowl Amazon Chrome add-on has a reputation for providing lots of useful sales information. The Amazon Google extension directly interfaces with the Amazon website, displaying much of its information directly on the storefront itself, minimizing the need to click away.
This Amazon extension gives you tools and features such as a simple star ranking of products that show the value of getting into selling a particular item. It makes daily tracking of changes the competition makes to their product pages a breeze.
Their keyword monitoring lets you judge the effectiveness of what you’re currently using and see the impact of any of your changes. Real-time alerts of new competition entering the space let you adjust strategies accordingly. Lastly, for the paid tiers, it gives a discount for AmazeOwl Academy, a training program for sellers just starting out or looking to grow.
Key features of Amazeowl include:
- Information overlaid directly on Amazon
- Star ranking of the best-selling products
- Daily tracking of the competition
- Keyword monitoring
- Realtime alerts of new competition
- Discount to AmazeOwl Academy
Pricing: Amazeowl has a free plan that gives you limited access to everything, with no time restrictions. It also offers two paid plans, one for new sellers at $12.99 a month, and another for larger, more established sellers with higher limits on functionality at $19.99 a month. These include a discount for AmazeOwl Academy at 10% and 30%, respectively.
Bonus - DS Amazon Quick View
DS Amazon Quick View is an Amazon Google extension that seems simple in its functionality, and that’s because it is. It is that very simplicity that makes it so useful though. At its core, the tool allows buyers and sellers to quickly compare and contrast products directly from the results page without needing to navigate away.
This is especially useful for sellers in highly competitive markets, where a few minutes can make a big difference. To see the full breadth of its features, all users need to do after downloading it is to search for something.
Below every product listing is a new box that displays the sales ranking of all the categories the product is listed under, the ASIN, and two buttons that allow you to see further information about the history of the price and the Amazon Best Sellers Ranking, though these require the purchase of the Extended version.
If you hover over the product’s image, it will display a small window that gives even more information, such as the product dimensions and weight, what sort of domestic and international shipping it offers, the average customer review, and more.
Key features of DS Amazon Quick View include:
- Give product information at a glance
- Graphs showing the history of the price and ABSR
Pricing: The Amazon Chrome extension is free, but for a one-time fee of $25, you can download the separate extended version that offers additional functionality such as functioning in every country’s Amazon as opposed to just the USA’s, and the aforementioned history graphs. This Amazon Chrome add-on makes it easier to compare products directly from the search results without navigating away.
Bonus - Mozbar
Mozbar is a very popular Chrome browser extension developed by an experienced SEO company, Moz, that gives access to metrics that you’d otherwise be entirely without. Loaded with features, it can be difficult to determine what’s most important to utilize.
The one most useful to an Amazon seller is its link tracking. Utilizing its massive reach, it can track how well links to your Amazon store are doing across the web, giving you the ability to get deep insight into how well they are performing. As an AMZ Chrome extension, Moz Bar provides unique SEO insights to help sellers track their Amazon store performance.
Pricing: This does come at a cost, however. This Amazon Chrome extension is free, but the link tracking feature is only available for free for the first 1000 uses. Afterward, you can sign up for a free 30-day trial that gives you access to all features, but in the end, you must sign up for one of their membership plans starting at $49.99 a month or $39.00 if you pay for a full year in advance.
Verdict: The Best Amazon Extension to Use
After conducting this thorough review of the best Chrome extensions for Amazon, I can confidently say that Helium 10 is my top choice. I’ve enjoyed using several of the tools outlined in this post, and there are some cases where I’ll use multiple of them simultaneously to improve my Amazon business. However, Helium 10 Chrome extension offers more features overall, and you can use it free up to 1,000 times—a no-brainer for anyone getting started on Amazon.
Methodology: How I Ranked the Top Amazon Extensions
I personally tested the Amazon Chrome extensions discussed in this article, trying out different product research and keyword tracking capabilities. To write this review, I delved into each software, scouring their websites, reading customer feedback, and consulting other Amazon sellers for insights. To stay objective in my ranking of the best Amazon extensions, I compared each using various criteria and assigned scores to each category.
The following factors were considered:
- Features and tools (30%): The quantity and quality of tools offered within the Chrome extension.
- Reputation and reviews (20%): I collected feedback from people within my personal network, as well from public review sites such as Google, Trustpilot, and Reddit.
- Pricing (20%): Evaluated based on a cost-to-value ratio. Additional credit was awarded for free Amazon Chrome extensions.
- Interface UX and ease of use (15%): Intuitive extensions with a simplified interface and quick loading speeds scored highest in this category.
- Customer support and education (15%): Amazon seller skills can be complicated to learn. Companies that had a strong reputation for customer service and educational resources performed better in this category.
Have a question about my methodology? Feel free to reach out here.
FAQs: Amazon Chrome Extensions
There are a number of different Amazon Chrome extensions you can use to track Amazon sales, including Helium 10, Jungle Scout, and Keepa.
All of these Amazon Google extensions allow you to monitor sales data, track competitor prices, and analyze product trends, but using all of them can lead to a lot of unnecessary clutter and overlap in functionality. Take your time in deciding which Amazon Chrome extension is right for your needs.
No, Amazon Chrome extensions are designed specifically for the Google Chrome browser. Many Amazon extensions are also available to download on Firefox if you prefer to use that browser.
To install an Amazon Chrome extension, simply go to the Chrome Web Store and search for the specific extension you want to use. Click “Add to Chrome” and follow the prompts to complete installation. Or, follow one of the buttons in this review.
Yes and no. There are plenty of free Amazon Chrome extensions that offer free tiers of their services available in the marketplace, including Helium 10, Unicorn Smasher, Keepa, and The Camelizer.
However, all these only offer a limited version of their features compared to if you pay. The free version exists so that you can have a chance to decide if the Amazon Chrome extension is right for you. Truly free Amazon Chrome extensions without any fees or upfront costs typically aren’t going to offer the same level of functionality as ones supported by recurring income.
Some of the best Amazon Chrome extensions include Jungle Scout, Amazeowl, Helium 10, Viral Launch, and DS Amazon Quick View.
All of these offer tools of varying levels of complexity and depth that help you keep on top of a variety of important information, allowing you to quickly make informed decisions about your products, and optimize your listings to ensure you stay on top of the ever-changing SEO landscape, and get ahead of the competition on Amazon.
For buyers, CamelCamelCamel and Keepa are both very useful Amazon Chrome extensions for Amazon.
They’re both used to keep track of price history, giving you an idea of when they might go down again. CamelCamelCamel will even send you alerts for when the price drops, letting you get ahead of scalpers and those also on the prowl for deals.
Keepa performs a similar function, but offers extra features on top of that, like showing more detailed historical price history and giving you notification options beyond email, such as the notification appearing directly in your browser window.
Some of the best price trackers on Chrome for Amazon include CamelCamelCamel, Keepa, and AmazeOwl. All of these are capable of keeping track of the prices of products on Amazon, as well as giving you a history of what they were priced at in the past.
Even just utilizing this single feature alone is bound to give you an edge over your competition. Amazeowl is more geared towards sellers rather than buyers, while CamelCamelCamel and Keepa will serve both sellers and buyers equally well.
