Last Updated on October 16, 2020
Amazon is currently the biggest eCommerce site in the world. If you’re planning to sell your products online, you can sign up with Amazon FBA. The company allows you to become a merchant, as you can sell your product on their site. Amazon does the rest of the work for you, such as packaging, shipping to the buyer, and listing inventory.
There are multiple tools such as Jungle Scout that you can use to manage your sales on Amazon. In this Jungle Scout extension review, you’ll uncover everything you need to know about this tool and whether it’s the right one.
What Is Jungle Scout?
Jungle Scout is a web-based tool, founded in 2015 by Greg Mercer. It helps sellers to make informed decisions on what items they should sell on Amazon.
The tool works by taking relevant data and metrics from Amazon, including the best seller rank, number and nature of reviews the seller receives, rank opportunity in their Amazon niche, and other factors that affect sales numbers.
The tool has a wide range of uses, such as helping sellers find products, source product suppliers, manage business analytics, launch & optimize product listing, inventory management, and more.
The Jungle Scout Extension is available as a browser extension or web application. The tool enables you to access a quick but detailed analysis of a seller’s page once you search it on Amazon.com.
Because Jungle Scout also helps to find profitable products from suppliers, using the tool gives sellers a competitive advantage. You can also monitor selected products to find out how the product is doing in terms of sales.
Features of Jungle Scout
This feature allows you to set parameters, such as the average prices, average number of sales, categories of products, and other factors that help you find significant opportunities on Amazon. However, this feature is quite tricky to understand and manage, so it requires a bit of brainpower to decipher.
Here is a description of some of the column names you may find:
This setting gives the average price of the top 10 product listings when you search a keyword on Amazon. The average price can help you decide how much you should sell your products. Selling your product more than the average price would mean that fewer people would be willing to purchase it.
Average units sold
These figures reflect the average units sold in the last 30 days. Jungle Scout removes outliers, so you don’t expect to see the extremely high or low value. What this means is that the figures shown are an accurate metric of sales. The numbers are also color-coded; if the color is green, then the numbers are healthy.
Competition among sellers lists rankings on a scale of 1 to 10, with ten being the least competitive. This rating derives from the number of reviews of the products in the top 10.
If products on page one only have a few reviews, your chances of getting fewer reviews and ranking higher are much better than if page one products have thousands of reviews.
Listing Quality Score (LSQ)
Jungle Scout calculates this score to inform about the optimization of the top ten listings. The score depends on several factors, such as the keywords used in the title and the length relevance of descriptions. High-quality listings have a score of 7 and above, while three or lower indicate that the seller has poor listing quality.
This summary presents all the metrics listed above, with a ten indicating great opportunity, and one showing that you should look for a new opportunity.
A high opportunity score shows that the products have a high demand. Therefore, sellers should capitalize on these by doing more than the basic to promote sales.
The Keywords Tab shows several metrics, such as how often a person searches for a specific phrase in 30 days. This data helps you to evaluate many product ideas because you can see what most people are seeking.
Here are the columns under the keywords column:
One popular way to launch a product is to sell it at a steep discount or to giveaway. Jungle Scout can help distribute coupons and help you to seek customers. This giveaway function can give your listing a boost in Amazon’s ranking.
Jungle Scout’s Recommended Giveaway number shows the estimated amount of products you need to giveaway in a week to help you appear on the top three spots.
Ease to rank
Similar to opportunity score, in that the closer the number is to 100, the easier to rank data indicates how easy it is for Amazon algorithms to rank for that term.
This score shows how relevant a specific term is to your original search. It can be useful if you’re still learning about a product.
You can find terms and slang that people are using to search the product, most of which may be unfamiliar. This research tool adds more keywords to your listing to help you target your prospective clients.
This feature allows you to track a product’s performance over time. Amazon also enables you to create groups so that you can monitor like products.
This performance monitoring is critical because the demand for products varies depending on the season. For instance, over holidays, most of the products have high numbers.
The database allows you to search all Amazon products, usually thousands of listings. You can filter the results to narrow down to specific products you’d like.
How Jungle Scout Extension Benefits Amazon Sellers
Jungle Scout helps Amazon sellers in multiple ways. They include:
Validating Product Ideas
You can use Jungle Scout to measure demand and gauge an item’s long-term viability. Jungle Scout’s extension instantly displays your competitor’s rank, the number of reviews, ratings, and much more. The result is a tool that can help you make data-driven decisions.
You can summarize a product’s potential by using various metrics such as listing quality data, demand, and competition. Jungle Scout also leverages data to calculate the most accurate sales estimate available.
One-Click Insights and Metrics
There are many insights you can derive from the tool, including:
- Keyword volume
- Accurate sales
- Revenue estimates
- Historical sales and data
- Estimated FBA fees
- Google trend reports
- Product profit calculator
As a result, you’ll have access to the following benefits:
- Learning with industry leader training
- Receiving Amazon product alerts on your competitors and ASINs
- Optimizing your PPC and listings, tracking your Amazon rank, and identifying essential market trends.
- Networking with trusted suppliers, from whom you can source products
You can gain access to these insights and metrics with just one click.
Final Breakdown: Pros and Cons
- Accuracy—users record increased sales due to the accurate projections delivered by this application
- The application provides detailed analysis of product variations
- 14-day money-back guarantee
- Flexible packages—sellers can start with the basic package and switch to premium as the business grows
- Reliable customer care—clients get quick answers 24/7
- Updated features—Jungle Scout keeps updating its features to include helpful tools, such as Niche Hunter
- Users can send generic screenshots to others for feedback
- User-friendly—specialized knowledge not required to use Jungle Scout products
- Lite and Basic packages have limited resources
- Pricey premium package
- Some users complain of some bugs when integrating the app with chrome extension
Verdict – Is Jungle Scout Worth Your Investment?
Jungle Scout is the gold standard for Amazon research tools. If you want to be a successful seller, you’ll need this tool to evaluate the market and competition and analyze product performance over time.
With this investment, you can avoid common seller mistakes, such as wasting money on a product during off-seasons. If you use Jungle Scout and stay patient, you can reap the benefits of selling on Amazon and save yourself headaches and lots of money.
Head to Jungle Scout to set up your account and get selling!