Before writing this Quartile review, I read several other Quartile review blogs and was shocked by how much misleading, incorrect information is out there. I don’t think many other review writers have actually used Quartile. So, PSA, do your homework if you’re Googling for the best Amazon PPC software.
Now that I’m off my soapbox, let me say this: I’ve spent thousands of hours and dollars testing various Amazon pay-per-click (PPC) tools, including Quartile. I’ve since become a full-time Amazon PPC consultant as the founder of Search Nurture, an Amazon advertising agency, and the owner of Project FBA, a site dedicated to helping Amazon sellers succeed in e-commerce.
If you’re looking for a professional, comprehensive, and honest review of Quartile, rest assured you’re in the right place. This guide dives deep into Quartile’s features, pricing, and overall effectiveness compared to other leading Amazon PPC tools.
What is Quartile? A Brief Overview
Quartile is an advanced Amazon advertising software designed to optimize your PPC campaigns using artificial intelligence and machine learning. It aims to maximize your return on investment (ROI) by automating and fine-tuning your ad strategies.
Quartile is advanced advertising software best for sellers who prefer a hands-off approach to managing PPC campaigns. It uses AI and machine learning algorithms to fine-tune ad strategies in real-time to maximize ROI on platforms like Amazon and beyond.
N/A – Quartile’s pricing model is based on a percentage of your ad spend.
- Starter + Adtomic: $29/month + $199+/month
- Platinum + Adtomic: $79/month + $199+/month
- Adtomic & Diamond Bundle: $349+/month
- Supercharge Your Brand: $999 per month*
*Helium 10 does not advertise the cost of its Supercharge Your Brand plan, so price may vary depending on your business.
- Ai-Driven Ad Automation
- Customizable Ad Strategies
- Detailed Performance Analytics
- Multi-Marketplace Support
- Impressive AI algorithms
- Campaign structure flexibility
- One-stop tool for multichannel advertising
- No free trial
- More expensive compared to other competitors
What is Amazon PPC Software?
Amazon Pay-Per-Click (PPC) software is a tool designed to help sellers manage and optimize their advertising campaigns on Amazon. This type of software automates the bidding process, provides detailed analytics, and offers insights to improve the effectiveness of your ads.
Read more: The Best Amazon PPC Software – Advertising Tools Reviewed
How Amazon PPC Works
Amazon PPC software allows you to bid on keywords relevant to your products, placing your ads in front of potential customers. When a user clicks on your ad, you pay a fee, hence the term “pay-per-click.” PPC tools are helpful for many reasons, but the three biggest benefits are:
- Time-saving: Automates repetitive tasks such as bid adjustments and keyword management.
- Efficiency: Uses data-driven insights to optimize your ad spend, ensuring you get the most out of your budget.
- Scalability: Simplifies the management of multiple campaigns across various products and markets.
Quartile Amazon Advertising Features
Quartile has some pretty sweet features to help you enhance your Amazon advertising efforts:
- AI-driven automation: Quartile uses sophisticated algorithms to automate bids, keywords, and overall campaign strategies, reducing the need for constant manual adjustments.
- Customizable ad strategies: Tailor your ad campaigns to specific business goals, whether that’s increasing sales, improving visibility, or boosting ROI.
- Performance analytics: Gain access to detailed reports and insights that help you understand your ad performance and make data-driven decisions.
- Multi-marketplace support: Manage advertising campaigns across different Amazon marketplaces from one centralized platform.
Quartile Pricing
Quartile’s pricing structure isn’t advertised, but it’s based on a percentage of your ad spend, making it a scalable option for sellers of all sizes. This can be particularly beneficial for smaller sellers who want to start with a lower investment and scale up as their business grows.
Small sellers benefit from a lower entry cost with a percentage-based fee that grows with your ad spend.
Medium to large sellers: The scalable pricing model ensures you only pay more as your advertising budget increases.
I did some digging and spoke with other Amazon sellers, and I found that you can expect to pay between $895 and $2,000 per month for Quartile. However because Quartile pricing depends on your ad spend and other factors unique to your business, you won’t truly know the cost of Quartile until you get a quote from a representative.
Quartile Reviews
Quartile has garnered positive reviews from many Amazon sellers who appreciate its ease of use and the efficiency gains from its automated features. After scouring a few public Quartile review sites, I’ve noticed reviewers commonly praise the following aspects:
- Ease of use: Quartile’s intuitive interface simplifies the complex process of managing PPC campaigns.
- Effectiveness: Many sellers report improved ad performance and ROI after switching to Quartile.
- Support: Responsive customer support that helps users get the most out of the software.
Of course, there are some Quartile critics as well. Some negative reviews of Quartile mentioned not having enough control over their Amazon advertising budget and the software being too expensive.
Quartile vs. Other Amazon PPC Software
Quartile is far from the only Amazon PPC software out there. It’s one of eight tools I reviewed in my guide to the Best Amazon PPC Software if you want to learn more about Quartile Amazon competitors. Or, take a quick look at the chart below:
| Software | Rating (Out of 5) | Standout Feature | Starting Price (monthly) | Free Trial? | Tool level | Link |
|---|---|---|---|---|---|---|
| Intentwise | ★★★★★ | Ad Optimizer | $500 | Yes - 14 Days | Advanced | Intentwise |
| Adtomic by Helium 10 | ★★★★★ | Smart templates | $228 | No | Beginner- Advanced | Adtomic |
| Quartile | ★★★★★ | Versa | N/A | No | Intermediate-Advanced | Quartile |
| Zon.Tools | ★★★★ | Auto-Mate 3.0 | $9 | $1 For 30 Days | Beginner | Zon.Tools |
| Teikametrics | ★★★★ | Flywheel 2.0 | $199 | Yes - 30 Days | Beginner- Advanced | Teikametrics |
Intentwise and Helium 10 Adtomic are the two biggest competitors if you’re looking for a Quartile alternative.
Intentwise is very similar to Quartile in offering the option for complete PPC automation, but it also allows you to define your own set of optimization rules for the platform to run with. Plus, you can try before you buy with a free 14-day trial of Intentwise.
Adtomic by Helium 10 may be a better fit for Amazon sellers like me who like more advanced features and deeper insights. Plus, it comes with a Helium 10 membership that gives you full access to a whole bunch of other Amazon seller tools for things like keyword and product research and listing optimization, so it’s a great bang for your buck. Plus, you can get up to 20% off your Helium 10 subscription right now.
Final Verdict: Is Quartile the Best Amazon Advertising Software?
Quartile is undoubtedly a strong contender among Amazon PPC tools. Its AI-driven automation, customizable strategies, and scalable pricing make it an attractive option for many sellers. But is Quartile the best Amazon PPC tool? Well, that depends on your business needs and goals.
Quartile is best for sellers who prefer a highly automated, AI-driven approach with scalable pricing. But it’s probably not the best fit for sellers who want more control over their advertising budget and bidding decisions.
One of Quartile’s strengths is that its account managers take care of your Amazon PPC campaigns for you, which many customers love. But unlike an Amazon advertising agency, there’s not as much collaboration or room for you to learn what’s happening with your money or have a ton of say about it.
That’s why I always recommend booking a free Amazon audit with an Amazon PPC company before purchasing an Amazon PPC tool like Quartile. That way, you’ll get a full review of what changes need to be made to improve your Amazon sales and learn more about how Amazon PPC works from advertising experts.
No shame to Quartile though—it’s still a great tool and it’s easy to see why so many Amazon sellers love it. Plus, you can claim 40% off your Quartile subscription right now, which is awesome. Happy advertising!
Methodology: How I Reviewed Quartile
To write an impartial review of Quartile, I thoroughly explored the tool, examined its website, reviewed customer feedback, and sought insights from other Amazon sellers in my network. In order to maintain objectivity while ranking other Amazon PPC tools against Quartile, I conducted comparative assessments based on diverse criteria and allocated scores to each category.
The following factors were considered in ranking Quartile:
- Features and tools (30%): The quantity and quality of tools offered by Quartile for PPC management.
- Reputation and reviews (20%): I collected feedback on Quartile from people within my personal network and from public review sites such as Google, Trustpilot, and Reddit.
- Pricing (20%): Evaluated based on a cost-to-value ratio and how it compares to other PPC tools.
- Interface UX and ease of use (15%): How beginner-friendly and intuitive the Quartile platform is to use.
- Customer support and education (15%): Quartile has a strong reputation for customer service, a thorough onboarding process and educational resources, giving it a boost in this category.
Have a question about my methodology? Feel free to reach out here.
