Amazon’s transformation from its bookstore beginnings in 1995 to the retail giant it is today has been a game-changer for the eCommerce industry. This has led to sellers flocking to the marketplace at a rate of seven to eight thousand new accounts per year. On a site that already boasts six million third-party sellers, the competition is fierce.
So how do you stand out from this immense crowd and make your products shine? The answer is a killer marketing strategy. Luckily, Amazon gives you the ability to place pay-per-click ads for your products and target relevant audiences. But, implementing, monitoring, and optimizing Amazon PPC campaigns can be time-consuming and arduous.
That’s where a platform like Quartile for Amazon ad management comes in. This gives you the ability to automate your campaigns and achieve impressive results. Clients report saving valuable time that’s better spent researching, sourcing, and selling the next must-have product. Plus, with a proven history of boosting sales growth, Quartile could be the perfect tool to take your business to the next level.
What is Quartile?
Quartile is a dynamic and intuitive platform that helps you make the most of your Amazon advertising. It’s an all-in-one resource chock full of valuable info like keyword research and target audience generation. Plus, it allows you to create optimized campaigns and roll them out with supreme ease.
Quartile uses superior artificial intelligence strategies to fully automate campaigns. With six patented machine learning tools, the tool uses your unique goals and objectives to roll out a custom AI-driven campaign. This set-it-and-forget-it approach gives you the freedom to manage other areas of your business.
According to Quartile, their tools generate real and measurable results. They’ve been used by over 5 thousand brands and manage over a billion dollars in ad spend each year. A majority of clients see better optimization for all of their campaigns and nearly half see their return on ad spend improve in just one to three months.
Another highlight is that Quartile can use its proprietary technology to manage ads on other sites as well. Their services include Google Shopping ads, Walmart and Instacart advertising, and campaigns on Facebook. This cross-channel strategy allows you to gain further insight into your audience and give you increased brand awareness and more opportunities for conversion.
This Quartile review will give you a better understanding of the platform, its features, and if it’s a good fit for your Amazon marketplace business.
What are the key features and benefits of using Quartile?
There are major benefits to using Quartile Amazon advertising services to manage your campaigns. When you choose an innovative and technology-driven service, you’ll see enhanced benefits from fully optimized campaigns. Plus, great customer service improves the entire advertising process. Quartile offers:
- Results within the first 48 hours with efficient industry-leading machine-learning tools
- Automatic optimizations and configurations based on hourly data
- An average 30% reduction in ACoS and proven sales growth
Quartile is already ahead of the game with its AI technology. These cutting-edge tools allow your campaign’s data to be analyzed and for your presence to be optimized with very minimal downtime. This includes multiple channels and hones in on specific products and keyword-level data. Moving forward, your campaigns are continuously optimized using automated machine learning technology and measurable results. Trends in keywords are analyzed daily and changes are implemented to your campaigns accordingly.
Top-Notch Customer Service
Clients are consistently impressed by the customer service they receive from Quartile’s team. With regular contact with a client success team and a dedicated account manager, updates or answers to questions are just an email away. You’ll also meet weekly or bi-weekly with your account manager to discuss and evaluate your campaign.
Quartile offers tons of valuable resources to help you grow your business. They host an active blog with helpful information on topics like Amazon trends and sustaining profits. You can also watch a variety of webinars on demand to learn about everything from supply chain issues to web traffic sources. They keep their website up to date on industry happenings and eCommerce events that you can attend to network and learn new dynamic strategies.
Your objectives and specific target audience drive the strategy of your campaigns and you’ll have access to a dashboard to view results. This intuitive tool contains insightful data to see what’s working best across multiple channels. With an adjustable pricing strategy, campaigns can be scaled to enhance results. Meanwhile, automated hourly bidding gives you the most cost-effective ad placements while boosting your ROAS.
Cross-Channel Ad Management
One of the most convenient features of Quartile is the cross-channel functionality. You can manage your Amazon campaigns, along with ads on these channels all on one easy-to-use platform:
Target your audiences efficiently for each one and measure your campaign performance. You’ll also have access to unified reporting so you can compare your efforts on various channels and know when to scale your campaigns.
Getting started with Quartile
Automating your Amazon ads can be a game-changer when it comes to winning your market share. The competition is stiff and Quartile can be a valuable tool in rising above other sellers. The already 8.1 trillion dollar eCommerce industry is forecasted to be home to nearly a quarter of global retail sales by 2026. So, a firm foundation and on-pace growth are key to keeping your sales up with the trends. Quartile has helped well-known brands be a driving force in the industry and has saved them time and money while increasing their long-term sales and product visibility.
Quartile can help you bolster this growth through efficient and effective advertising. The tool’s proven track record and commitment to evolving technologies make it a smart bet. With the flat pricing strategy and quick implementation, you can quickly see how it can boost your campaigns with little risk. Plus, the account-managed service doesn’t cost any more than the self-service option. So, you can achieve better results and receive top-notch service at the same price point. Check out a demo of the tool to see how Quartile’s AI technology can be a groundbreaking tool to ignite your sales growth. With our exclusive link, you can get 40% OFF your first two months using Quartile.
Quartile has a flat-rate pricing structure based solely on your advertising spending. There are no extra fees or additional costs associated with using the platform.
While Perpetua is an Amazon campaign management tool that is often cited as Quartile’s main competitor, it does not offer the full value that Quartile does. Quartile’s functionality is unique in the fact that the tool optimizes and manages your entire campaign for you, allowing you to save time while still seeing results. Perpetua also adds a monthly fee on top of the flat fee ad pricing, and not all plan tiers receive a dedicated client rep.
Quartile’s Amazon DSP service allows you to gain insight into Amazon customer behavior to better reach customers in all stages of the sales funnel. This valuable data can help you build brand awareness and bolster sales in all of your retail channels. Using real purchase behavior, you’ll gain a better understanding of your competitors, your target audience, and how to create repeat customers.
Quartile is ideal for medium to large-sized businesses that have established spending data. This gives the AI systems reporting to learn from and hit the ground running. One of the biggest perks of the tool is the ability for it to make robust efforts early on without campaign downtime.