Are you an Amazon seller looking to boost your sales and optimize your listings? One of the most effective ways to achieve this is by getting a free Amazon audit. In this post, we’ll explore what an Amazon audit is, why it’s crucial for your success, and how you can get one for free.
But first, I’ll run through the basics.
What is an Amazon Audit?
An Amazon audit is a thorough analysis of your Amazon seller account, including your product listings, pricing, advertising campaigns, overall performance, etc. It’s sort of like a pulse check of how your Amazon account is performing. But of course, the main goal of an audit is to identify areas for improvement and provide actionable recommendations to help you increase your visibility, conversions, and, ultimately, your profits.
Why Do You Need an Amazon Audit?
If you’re still not convinced that getting a free Amazon audit is worth it (aside from the fact that it’s completely free), let me get into the nitty-gritty of some of the benefits:
- Identify opportunities for optimization: An Amazon audit will help you pinpoint areas where your listings can be optimized for better search visibility and customer appeal. This could include improving product titles, descriptions, images, and keywords.
- Enhance your advertising strategy: By analyzing your current advertising campaigns, an audit can suggest ways to refine your targeting, bid strategy, and ad copy to maximize your return on ad spend (ROAS).
- Uncover potential issues: An audit can also reveal any potential issues that may be hindering your performance, such as pricing errors, inventory problems, or policy violations. Addressing these issues early can prevent big consequences down the line.
- Benchmark against competitors: A thorough Amazon audit will also include a competitive analysis, allowing you to see how your products stack up against your competitors in terms of pricing, features, and customer reviews. This information can help you adjust your strategy to stay ahead of the competition.
- Get expert insights: By working with experienced Amazon consultants, you’ll gain valuable insights from professionals who have helped numerous sellers succeed on the platform. Their expertise can guide you toward the most effective strategies for your specific business.
How to Get a Free Amazon Audit
Now that you understand the importance of an Amazon audit, you might be wondering how to get one without breaking the bank. Luckily, Search Nurture, a leading Amazon marketing agency, offers a comprehensive Amazon audit and strategy call for free.
Here’s how to get your free Amazon audit:
- Visit the Search Nurture website.
- Fill out a simple form with your contact information and details about your Amazon business.
- A member of the Search Nurture team will reach out to schedule your free audit.
- During the audit, an experienced Amazon advertising expert will review your seller account and give a detailed report of all their findings and recommendations.
- You’ll receive a copy of your personalized report, along with a consultation. It’s completely free—no catch, no gimmicks.
By taking advantage of this free service, you’ll gain valuable insights into your Amazon business without any upfront investment. Plus, you can take advantage of having an advertising expert on the phone to ask any additional questions you might have about Amazon advertising, which is much easier than spending hours researching on the internet.
The 7-Step Checklist for Auditing Your Amazon Account
At this stage in my entrepreneurial journey, I take any opportunity to simplify the job. So, when I see an offer for something like a free Amazon audit, my only response is, “Yes, please!” Still, I remember a time when I wanted to be hands-on with every aspect of my business, in the weeds of the data, creating my own success from the ground up.
If that’s you, power to you! I still want to help you succeed, so I’ll give you some insider tips for how to perform your own Amazon account audit. Starting with this tip: It’ll be a lot easier if you have access to Amazon Seller tools like Helium 10 or Jungle Scout, but you can do it manually using Seller Central data.
Step 1: Review Your Overall Performance
Start by looking at your overall performance metrics for the last quarter. This will give you an idea of how well your account is performing as a whole and if there are any major red flags that need to be addressed. Below, I’ll walk you through which major metrics to analyze and how to do it using Amazon Seller Central:
Sales Data
Are your sales increasing or decreasing? How do your current sales compare to the same time period last year? To find the answers in Amazon Seller central, access the “Reports” section and select “Business Reports.” Here, you’ll find detailed sales data, including trends over time, which you can compare with previous periods to gauge growth or declines.
Order Defect Rate (ODR)
This includes any negative feedback, A-to-Z claims, and credit card chargebacks. Amazon’s target ODR is < 1%, so make sure you’re within that range. Navigate to the “Performance” tab and click “Account Health.” Here, you will see your ODR along with other performance metrics. Regular checks will help you maintain compliance with Amazon’s performance expectations.
Late Shipment Rate
This measures the percentage of orders that were shipped after the expected ship date. Again, make sure you’re within Amazon’s target range of < 4%. Within the “Performance” tab, under “Account Health,” check the “Shipping Performance” section. This area provides insights into your shipping practices, including late shipment rates.
Customer Metrics
Are you receiving positive feedback and reviews from customers? Look for any patterns or recurring issues to address. You can stay updated on customer feedback and reviews by visiting the “Feedback” section under the “Performance” tab. Customer reviews aren’t just important for sales conversion, they also give you valuable feedback on your product and service. Address negative reviews promptly and consider feedback for future product improvements.
Inventory Levels
Make sure your inventory is well-stocked and not running low on popular products. This can greatly impact your sales and customer satisfaction. Use the “Inventory” tab to access “Inventory Planning” or “Manage Inventory.” These tools offer insights into stock levels, alert you to restock popular items, and help manage inventory effectively.
Advertising Performance
If you’re using Amazon Advertising tools, review your ad metrics to see if they are driving sales and at a cost-effective rate. Go to the “Campaign Manager” under the “Advertising” tab to gain access to detailed reports and analytics on the performance of your ad campaigns, including metrics like ACoS (Advertising Cost of Sale), impressions, clicks, and sales generated from ads.
Step 2: Analyze Your Product Listings
Next, it’s time to take a closer look at your product listings. Are they optimized with high-quality images and detailed descriptions? Is all the information complete and accurate? Are you using the most relevant keywords? (More on that later.)
Make sure your product titles, descriptions, and images are up to Amazon’s standards and are catchy enough to draw people in. Also, check out your product reviews and ratings to see if there are any common complaints or issues that need to be addressed.
Step 3: Check Your Competitors
Now that you’ve reviewed your product listings, check out your competitor’s listings to see how they compare for similar products. Consider if adjustments need to be made based on your market position, pricing, value proposition, and sales objectives.
Step 4: Optimize Your Keyword Strategy
Conduct thorough keyword research to find relevant, high-traffic keywords for your products. You can do this through the Search Term Report, found under the Reports section of your Amazon Seller Central account and selecting the most recent time frame.
Again, I highly recommend using an Amazon seller tool like Jungle Scout to find relevant keywords. The Keyword Scout is super easy to use and can generate thousands of keywords with just a couple of button clicks. And it automatically updates with the most relevant Amazon
Once you’ve got your keywords, make sure you go back to and optimize your listing by placing these keywords in your product titles, descriptions, and backend search terms. Update your keyword strategy regularly to match market trends and consumer searches, boosting your visibility and attracting more buyers.
Step 5: Utilize Additional Amazon Seller Tools and Features
Amazon offers a variety of tools and features to help sellers optimize their listings and track performance. These include Sponsored Products ads, Enhanced Brand Content, and Amazon A/B testing.
If you’re using a third-party Amazon Seller tool, you should also take advantage of their features and offerings. Here are a few of my favorites:
- Jungle Scout’s Opportunity Finder helps you find profitable products you might want to add to your business.
- Helium 10’s free Chrome Extension X-Ray makes optimizing your page a breeze—you don’t even have to leave your current browser.
- AMZ Scout’s 12 Monthly Trend Reports feature will send you detailed reports that include product trends, profitable niches and other helpful Amazon news and tips to help improve your business.
Amazon consumer trends are constantly changing, but luckily Amazon isn’t tight-gripped with that data. Most successful Amazon FBA sellers use Amazon insights to improve their business. If you’re not, you’re probably missing out on a ton of sales.
Step 6: Evaluate your Amazon Advertising Campaigns
Assess the effectiveness of your Amazon advertising strategies. Look at ACoS (Advertising Cost of Sale), ROAS (Return on Ad Spend), and other relevant metrics to determine if your advertising dollars are being spent wisely. Use Amazon Advertising Reports to gain insights into your pay-per-click (PPC) campaigns and make adjustments as needed.
Some additional tips for optimizing your Amazon PPC advertising campaigns are:
- Start with a smaller budget and gradually increase it as you fine-tune your ads.
- Focus on highly relevant keywords and negative keywords to avoid wasting ad spend.
- Utilize automatic targeting options to let Amazon target relevant keywords for you.
Amazon PPC is a whole other blog topic (you can read my Amazon PPC strategy blog here), but I’ll drop my personal strategy checklist below.
Step 7: Continuously Monitor and Adjust Your Strategy
As I mentioned, Amazon is constantly changing, so it’s important to continuously monitor and adjust your strategy. Keep track of your metrics and make changes as needed to stay competitive in the marketplace. Never be afraid to experiment with new tactics to see what works best for your products and target audience. With the right strategies and diligence, anyone can succeed and stand out in the competitive marketplace.
We all want to improve our businesses, but knowing where to start is often the hardest part. Getting a free Amazon audit is the perfect opportunity to learn where you’re coming up short and get some insider tips on how to improve your sales. Don’t miss this chance to take your Amazon business to new heights, sign up for your free Amazon audit today.
