If you want to improve your Amazon PPC game, consider investing in PPC software like Helium 10 Adtomic. In this Adtomic review, I’ll explain the tool, its pros and cons and how to use it to improve your Amazon pay-per-click (PPC) campaigns.
Helium 10 Adtomic is powerful software that revolutionized my Amazon advertising management. In my Amazon selling journey, I’ve invested significant time and money testing different PPC tools. Now, I’m a full-time Amazon PPC consultant as the CEO of Search Nurture, an Amazon advertising agency, as well as owner of Project FBA to help Amazon sellers like you create your own e-commerce success.Rest assured, I’m giving you a full, honest review of Adtomic and how it compares to other popular Amazon PPC tools. The best part? I have a Helium 10 discount to help you save big on this game-changing software should you decide to try it.
What is Helium 10 Adtomic? A Brief Overview
| Rating | ★★★★★ |
|---|---|
| Best For | Beginner-advanced Amazon sellers who want an all-in-one tool that incorporates PPC management. |
| Pricing | $228 - $999 per month depending on plan |
| Features | ☑ AI-Powered Algorithms ☑ PPC Automations ☑ Automatic Bidding ☑ Keyword Optimization |
| Pros | • Easy-to-use interface • Campaign structure flexibility • More features • compared to competitors • PPC automation saves you time • Stores up to 2 years of data |
| Cons | • Requires a Helium 10 • subscription • No free trial |
Helium 10’s Adtomic (ADS + Automatic) is an Amazon tool that helps you optimize your sponsored ad campaigns for maximum profitability. With Adtomic’s advanced AI-powered algorithms and intuitive interface, you can automate your bid adjustments, identify high-performing keywords, and gain valuable insights into your PPC performance.
With its advanced AI-powered algorithms and intuitive interface, Adtomic takes the guesswork out of managing your ads, allowing you to focus on growing your business.
Courtesy Helium 10
What is Amazon PPC Software?
Amazon Pay-Per-Click (PPC) software is designed to help sellers manage and optimize their advertising campaigns on Amazon. This type of software automates the bidding process, provides detailed analytics, and offers insights to improve the effectiveness of your ads. When a user clicks on your ad, you pay a fee, which is how we get the term “pay-per-click.” PPC tools make Amazon advertising a breeze, allowing you to save time and money to work on other aspects of your business.
Read more: The Best Amazon PPC Software – Advertising Tools Reviewed
Helium 10 Adtomic Features
Helium 10 Adtomic offers a range of features tailored to maximize the efficiency and effectiveness of your Amazon advertising. Here are some of the standout features that make Adtomic a powerful tool for sellers:
- Automated Campaign Management: Adtomic automates Amazon PPC campaign creation, optimization, and management. You can focus on business strategy while the software handles the rest.
- Keyword Optimization: Adtomic excels in discovering high-performing keywords and managing negative keywords so your ads are shown to the most relevant audience, minimizing wasted ad spend.
- Bid Management: Adtomic provides automated bid adjustments based on real-time performance data, helping you to bid smarter and get more value from your advertising budget.
- Customizable Rules and Algorithms: You can set custom rules and algorithms to tailor Adtomic’s automation to fit your specific needs, giving you greater control over your campaigns.
Detailed Analytics and Reporting: Adtomic offers in-depth analytics and reporting features, providing insights into campaign performance and allowing you to make data-driven decisions.
How Much Does Adtomic Cost?
Adtomic is included with two special Helium 10 plans, “Supercharge Your Brand” and “Adtomic & Diamond.” You can also purchase it as an add-on with the Starter, Platinum and Diamond plans.
| Plan | Price |
|---|---|
| Starter + Adtomic | $29/month + $199+/month |
| Platinum + Adtomic | $79/month + $199+/month |
| Adtomic & Diamond Bundle | $349+/month |
| Supercharge Your Brand | ~$999 per month* |
*Helium 10 does not advertise the cost of its Supercharge Your Brand plan; this price point is an estimate based on independent research. Price may vary depending on factors unique to your business.
Are you wondering about that “+” sign next to the Adtomic prices? According to Helium 10’s website, Amazon Seller accounts with less than $10,000 in monthly PPC spend will only pay that monthly subscription fee, but a 2% fee will be added to sellers with an advertising budget over $10,000.
Note: You can save up to 25% monthly if you choose the Helium 10’s annual billing option. You can also save another 20% if you claim Project FBA’s exclusive Helium 10 discount code; just make sure you add Adtomic to your plan.
While these prices may seem high, trust me, it’s a worthwhile investment for scaling your Amazon business. If you’re new to selling on Amazon or a tight budget, start with Helium 10’s Diamond or Platinum plan. Once you’re settled, go ahead and Adtomic.
How Does Adtomic Work?
Adtomic optimizes your Amazon PPC campaigns using sophisticated algorithms and machine learning. Here’s a four-step look at how Adtomic works:
1. Integration
Adtomic integrates seamlessly with your Amazon Seller Central account, pulling in data to provide a comprehensive view of your ad performance.
2. Data Analysis
The software analyzes your existing campaigns, keywords, and bids to identify areas for improvement. It uses machine learning algorithms to adapt and optimize based on ongoing performance data.
3. Automation
Once the initial analysis is complete, Adtomic automates various aspects of your campaigns—from bid adjustments to keyword optimizations—ensuring continuous improvement without constant manual intervention. Adtomic finds high-performing keywords and removes negative keywords from your campaigns by evaluating performance metrics such as Click-Through Rate (CTR), Cost-Per-Click (CPC), and Return on Ad Spend (ROAS).
4. Customization
Adtomic allows for a high degree of customization, enabling you to set rules and parameters that align with your specific strategy and objectives. This dynamic approach to Amazon advertising management maximizes your advertising efforts and boosts your overall sales without you having to put in a ton of work.
Courtesy Helium 10
Adtomic Reviews
Reviews from users of Helium 10 Adtomic have been mostly positive, but like anything else, there are some areas for improvement of the platform. I reviewed hundreds of Adtomic reviews and talked to some Amazon sellers within my network to compile the top positive and negative reviews of Adtomic. Here’s what I found:
Positive Adtomic Reviews
- Ease of Use: Many Adtomic users appreciate the intuitive interface and ease of setting up and managing campaigns.
- Time-Saving: Adtomic’s automated features are frequently praised for saving significant amounts of time, allowing sellers to focus on other aspects of their business.
- Improved ROI: Users often report seeing a better return on investment (ROI) using Adtomic due to more efficient ad spending and optimized campaigns.
Negative Adtomic Reviews
- Learning Curve: Some users find the initial setup and learning curve challenging, especially if they are new to Amazon advertising.
- Cost: While many find Adtomic is worth the investment, others feel that the cost can be prohibitive, especially for smaller sellers.
- Customization Limits: Although there’s a high degree of customization, some advanced users feel that there are still limitations in tailoring the tool to very specific needs.
Adtomic vs. Other Amazon PPC Software
Adtomic is one of the best Amazon PPC tools out there, but there are alternative options. I ranked and reviewed the top eight picks in my guide to the Best Amazon PPC Software if you want to learn more. But, I’ve also summed it up in the chart below:
| Software | Rating (Out of 5) | Standout Feature | Starting Price (monthly) | Free Trial? | Tool level | Link |
|---|---|---|---|---|---|---|
| Intentwise | ★★★★★ | Ad Optimizer | $500 | Yes - 14 Days | Advanced | Intentwise |
| Adtomic by Helium 10 | ★★★★★ | Smart templates | $228 | No | Beginner- Advanced | Adtomic |
| Quartile | ★★★★★ | Versa | N/A | No | Intermediate-Advanced | Quartile |
| Zon.Tools | ★★★★ | Auto-Mate 3.0 | $9 | $1 For 30 Days | Beginner | Zon.Tools |
| Teikametrics | ★★★★ | Flywheel 2.0 | $199 | Yes - 30 Days | Beginner- Advanced | Teikametrics |
Intentwise and Quartile are the two biggest competitors if you’re looking for an Adtomic alternative.
Intentwise is similar to Adtomic in offering the option for complete PPC automation, but it also allows you to define your own set of optimization rules for the platform to run with. Plus, you can try before you buy with a free 14-day trial of Intentwise.
Quartile is an advanced Amazon advertising software designed to optimize your PPC campaigns using artificial intelligence and machine learning, controlled by an advertising manager. You can claim 40% off your Quartile subscription right now.
Helium 10 Adtomic Pros and Cons
Like any tool, Adtomic has its strengths and weaknesses. These are the pros and cons I’ve experienced:
| Adtomic Pros | Adtomic Cons |
|---|---|
| • Saves time by automating tedious tasks • Provides actionable insights to improve campaign performance • Offers customizable rules and settings for granular control • Integrates seamlessly with other Helium 10 tools | • It may feel a little expensive, especially for new Amazon sellers • It might require a steep learning curve for users not familiar with Amazon advertising. • It requires a Helium 10 subscription, which might not be necessary for sellers looking exclusively for a PPC tool. |
Get Started With Helium 10 Adtomic
If you’re looking to seriously optimize your Amazon PPC campaigns on your own, Helium 10’s Adtomic is a must-have tool. With its automated bid optimization, detailed analytics, and seamless integration with other Helium 10 features, Adtomic can help you take your PPC performance to new heights.
Follow these steps to get started with Adtomic:
- Sign up for Helium 10: First and foremost, you’ll need to have to sign up for a Helium 10 account to use Adtomic. You can use our link for 20% off your first two months of the Platinum plan or a 10% discount every single month, whichever best suits your needs.
- Connect your Amazon Seller Central account: The next step is to connect your Amazon Seller Central account to Adtomic so the tool can access your advertising data and make optimizations on your behalf.
- Set up your campaigns: Next, create your Amazon PPC campaigns within Adtomic. The tool offers a variety of campaign types, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Customize your rules: This is where the magic happens. Adtomic allows you to set custom rules and parameters for your campaigns — such as target ACoS (advertising cost of sales), keyword bids, and negative keywords — so your ads will always perform at their best.
- Monitor your performance: Once your campaigns are up and running, use Adtomic’s intuitive dashboard to monitor their performance. The tool provides real-time data and insights, allowing you to make informed decisions about your advertising strategy.
- Optimize and scale: As you gather more data, use Adtomic’s optimization features to fine-tune your campaigns for even better results. The tool’s AI-powered algorithms will help you identify opportunities for improvement and scale your efforts over time.
How to Claim a Helium 10 Adtomic Coupon Code
Want to try Adtomic for yourself? Use our exclusive Helium 10 discount code to save on your Adtomic subscription. Simply click here and choose which Helium 10 discount you’d prefer — 20% off for 6 months or 10% off every month — and add Adtomic to your plan. Happy advertising!
Final Verdict: Is Adtomic the Best Amazon Advertising Software?
Adtomic is the way to go if you want the hands-on experience of setting up your own Amazon PPC ads and don’t mind a little learning curve. The only other method I recommend for up-leveling your Amazon advertising is working with an Amazon PPC agency. If you want ad experts to take the reins so you can focus on other aspects of your business, the agency route is the way to go. (Read my guide on how to get a free Amazon audit to learn more about that.)
If you’re set on an Amazon PPC tool, Adtomic is one of the best out there, offering significant advantages that can lead to substantial improvements in campaign efficiency and ROI.
