I spent thousands of dollars and hours testing various Amazon pay-per-click (PPC) tools before I found my tried and true Amazon advertising strategy. Now, I’m a full-time Amazon PPC consultant as the founder of Search Nurture, an Amazon Advertising Agency, and owner of Project FBA, a site dedicated to helping Amazon sellers succeed in the world of e-commerce.
In this guide, I’m reviewing the best Amazon PPC software and tools to save you the expensive and time-consuming trial-and-error process. Before we dive into the nitty-gritty of the best Amazon advertising software available in 2024, I’ll cover some basics about Amazon PPC intelligence in general. Read on to see my picks for the eight best Amazon PPC tools.
Overview: Top 5 Amazon PPC Tools Compared
Don’t have time to read through the guide? The chart below provides a quick glance at how the top five Amazon PPC tools stack up.
| Software | Rating (Out of 5) | Standout Feature | Starting Price (monthly) | Free Trial? | Tool level | Link |
|---|---|---|---|---|---|---|
| Intentwise | ★★★★★ | Ad Optimizer | $500 | Yes - 14 Days | Advanced | Intentwise |
| Adtomic by Helium 10 | ★★★★★ | Smart templates | $228 | No | Beginner- Advanced | Adtomic |
| Quartile | ★★★★★ | Versa | N/A | No | Intermediate-Advanced | Quartile |
| Zon.Tools | ★★★★ | Auto-Mate 3.0 | $9 | $1 For 30 Days | Beginner | Zon.Tools |
| Teikametrics | ★★★★ | Flywheel 2.0 | $199 | Yes - 30 Days | Beginner- Advanced | Teikametrics |
What is Amazon Pay-Per-Click Software?
Amazon pay-per-click or PPC software is a specialized tool designed to help sellers manage and optimize their product advertising campaigns on Amazon. PPC advertising allows you to bid on keywords relevant to your products, placing your ads in front of potential customers. When a user clicks on your ad, you pay a fee, hence the term “pay-per-click.”
Amazon PPC software automates many aspects of this process, from keyword research to bid management, making it easier to run successful campaigns. These tools often include features like performance analytics, automated bid adjustments, and campaign optimization strategies, all aimed at maximizing your return on investment (ROI).
Why Should You Use Amazon PPC Software?
Using Amazon PPC software can significantly boost the efficiency and effectiveness of your advertising campaigns — it’s the next best thing to having your own Amazon PPC agency. Here’s five reasons why you should use Amazon PPC tools:
- Achieve better results: Amazon PPC software is designed to optimize your campaigns for maximum effectiveness.
- Maximize your ROI: One of the primary goals of any advertising campaign is to maximize your return on investment. PPC software provides detailed insights and analytics, enabling you to fine-tune your strategies and allocate your budget more effectively.
- Streamline campaign management: Manually managing multiple campaigns can be time-consuming and prone to errors. PPC tools help you achieve better results with less effort by automating complex tasks such as keyword bidding and performance analysis.
- Gain a competitive edge: Advanced PPC tools offer features like competitor analysis and market insights, giving you the information you need to outperform your rivals.
- Earn long-term success: Amazon advertising isn’t a set-it-and-forget-it strategy. PPC software continually monitors and adjusts your campaigns based on performance data, ensuring you stay ahead of trends.
The Best Amazon PPC Management
Software in 2024
Here are my top eight picks for the best Amazon PPC tools of 2024:
- Intentwise
- Adtomic by Helium 10
- Quartile
- Zon.Tools
- Teikametrics
- Scale Insights
- Perpetua (Sellics)
- Jungle Scout Advertising Analytics
1. Intentwise
Best for: Advanced sellers
Intentwise is a powerful tool designed to simplify and optimize Amazon advertising using AI. It’s number one on the list because it makes Amazon PPC so easy, giving you the option for complete automation or to define your own set of optimization rules for the platform to run with. Its standout feature is the Ad Optimizer tool, which controls bid management and gives you awesome competitor insight. Intentwise takes the guessing game out of Amazon PPC with actionable insights and recommendations to improve your ad performance and ROI.
Top Features
- Ad Optimizer tool to control bid management, competitor insight and offer personalized recommendations
- Analytic dashboards visualize campaign performance
- Competitor tracking
- Ability to customize rules for bid management
- Intentwise Academy (training video library)
Pricing
The Intentwise Ad Optimizer starts at $500/month. Pricing is available on request for Intentwise’s higher-tier options.
Pros
- 14 Day Free Trial
- Unlimited user access
- Easy-to-use platform
- Personalized onboarding
- Outstanding customer support
Cons
- More expensive compared to other PPC tools
Get Started With Intentwise Today
2. Helium 10 Adtomic
Best for: Beginner-advanced sellers
I’ll be honest, Helium 10’s Adtomic is my personal go-to tool. Mainly because this all-in-one PPC management suite seamlessly integrates with the rest of Helium 10’s tools, so I can take care of all of my Amazon needs from one platform. The name Adtomic is a fun play on Ads + Automatic because this tool allows you to automate the management of your Amazon PPC campaigns. The tool takes care of bid management, keyword tracking, and competitor analysis and makes real-time adjustments for you, making it a great choice for busy sellers looking to streamline their advertising efforts.
Top Features
- AI-powered suggestions
- Advanced smart templates and automation
- Comes with a Helium 10 subscription — a suite of 30+ tools to help you with all aspects of your Amazon FBA business
- Clear and actionable analytics and recommendations
- Flexible campaign rule applications based on real-time analytics
- Helium 10 Academy — classes and resources to learn how to use the platform
Pricing
Adtomic is available as an add-on with most Helium 10 subscriptions, with the exception of the Supercharge Your Brand bundle. The pricing options are as follows, billed annually
- Starter + Adtomic: $29/month + $199+/month
- Platinum + Adtomic: $79/month + $199+/month
- Adtomic & Diamond Bundle: $349+/month
- Supercharge Your Brand: $999 per month*
*Helium 10 does not advertise the cost of its Supercharge Your Brand plan, so this price may vary depending on factors unique to your business.
If you’re wondering about that “+” sign next to the Adtomic prices, any business with ad spend over $10,000 per month will incur an extra 2% fee.
Note: You can save up to 25% per month if you choose the annual billing option. And you can also save another 20% if you claim Project FBA’s exclusive Helium 10 discount code, just make sure you choose to add Adtomic to your plan.
Pros
- Automates tedious tasks
- Provides detailed, actionable insights
- Seamless integration with other Helium 10 tools to help you with all aspects of your Amazon business, not just PPC
Cons
- Requires a Helium 10 subscription
- No free trial
Visit Helium 10 to check out more of the details
3. Quartile
Best for: Intermediate-advanced sellers
Quartile is a robust tool that leverages machine learning to automate and optimize your Amazon advertising campaigns. Its smart algorithm continually adjusts bids and budgets based on performance data, ensuring you get the best possible results. Quartile is ideal for large brands looking to scale with a more hands-off, automated approach thanks to its six patented algorithms.
Top Features
- Real-time keyword adjustments 24/7 with patented algorithms
- Versa tool allows flexibility for a unique campaign structure
- Customer service team of over 300 certified professionals
- Multi-channel marketing solutions to manage advertising for search, marketplaces and socials
Pricing
Cost information is not publicly available, but I did some digging and found that Quartile pricing ranges from $895 per month to $2,000 per month, with prices dependent on your ad spend.
Pros
- Impressive machine learning algorithms
- Campaign structure flexibility
- One-stop tool for multichannel advertising
Cons
- More expensive compared to competitors
- No free trial
4. Zon.Tools
Best for: Beginner sellers
Zon.Tools utilizes advanced AI to automate Amazon PPC campaigns management and optimization It offers features like keyword harvesting, bid automation, and performance tracking. Zon.Tools is known for its affordability and ability to simplify complex advertising strategies, making it accessible for both new and experienced sellers. The downside is that Zon.Tools only works with Amazon Sponsored Products ads, not Sponsored Brand or Display Ads.
Top Features
- Auto-Mate 3.0 adjusts your keywords and target bids to reach your advertising cost of sales (ACoS) goals using a smart algorithm
- Phrase Match engine removes poorly performing keywords
- Explorer Engine finds high-converting keywords and product targeting specific to your strategy
- KeyWord Miner constantly scans reports and adds high-converting keywords to your campaigns
- Bid Gambler automatically adjusts your bids until you start getting more impressions and clicks
Pricing
The biggest attraction to Zon.Tools is its affordability. It offers the following plans:
- Analyzer: $9/month
- Masterer $19/month
- Dominator $25/month
Pros
- Affordable cost structure
- 30-day trial for $1
- Automated campaign management
- User-friendly interface
Cons
- Features are more limited compared to competitors
- Doesn’t support Sponsored Brand and Display Ads
5. Teikametrics
Best for: Beginner-advanced sellers
Teikametrics all-in-one platform AI-powered automation to build, optimize, and analyze your Amazon PPC campaigns. It’s famous for its Flywheel 2.0 platform, with features like the Campaign Optimizer that removes the need for manual campaign management by automating campaign creation. It also has robust keyword targeting and bidding processes, leading many sellers to praise Teikametrics for its ability to drive significant improvements in ad performance and ROI.
Top Features
- Flywheel 2.0 platform automates key advertising tasks to maximize ad spend
- Offers multichannel data insights from Amazon, Walmart and Target
- Customizable dashboards and reporting analytics
- Automated campaign creation based on business goals
- Bidding optimization based on smart algorithms
Pricing
One of the most enticing things about Teikametrics is that it offers a free plan for businesses with an ad spend under $10,000. Pricing then takes on a pay-as-you-grow structure.
- Flywheel 2.0 Basic: Free
Flywheel 2.0 AI-Powered (up to $5K): $199/month - Flywheel 2.0 AI-Powered ($5-$10K): $499/month
- Flywheel 2.0 AI-Powered ($10K+): $499/month + 3% of monthly ad spend
- Flywheel AI-Powered + Ad Management Growth: Starting at $2,249/month
- Flywheel AI-Powered + Ad Management Premium: Starting at $6,000/month
Note: the Market Intelligence tool has an additional cost of $0.30 per search term. The ad management plans also come with additional platform fees.
Pros
- 30-day free trial
- Affordable pricing
- Free option for small businesses
- User-friendly platform
Cons
- Pay as you grow structure can get pricey
- Some customer complaints of poor customer service response times
- Doesn’t offer as many tools for competitor research or listing optimization
6. Scale Insights
Best for: Beginner-advanced sellers
Scale Insights is a leading Amazon PPC automation tool, known for its robust features and competitive pricing. Developed by seasoned Amazon sellers, this tool excels in campaign management, bid optimization, and automation. It’s a game-changer for sellers, saving time and boosting PPC campaigns profitability. I’ll admit, there’s a learning curve and the interface isn’t the most modern, but if you take the time to master it, it’ll be well worth the effort.
Top Features
- PPC optimization and business growth tools
- Automated bid adjustments, keyword promotion and more
- Accurate reporting and data analysis
- Real-time automatic bidding
Pricing
Scale Insights is different from the other tools on this list because its pricing tiers are based on ASINs (your individual products) rather than your ad spend. It’s pricing plans are as follows, with the number of the plan coordinating with the number of products you can have automated (ex: Scale 5 is five automated ASINs)
- Scale 5: $78/month
- Scale 10: $98/month
- Scale 20: $178/month
- Scale 35: 288/month
- Scale 50: $388/month
- Scale 75: $548/month
- Scale 100: $688/month
If you have more than 100 products, you can contact Scale Insights for a customized plan.
Pros
- 30-day free trial
- Great customer service and trainings
- Pay-per-product model may be more affordable for small businesses
Cons
- Many sellers say there’s a big learning curve to learn the platform
- Outdated web interface
7. Perpetua (Sellics)
Best for: Medium-advanced sellers
Sellics joined forces with Perpetua to offer Amazon advertising solutions for Sponsored Product, Sponsored Brands and Sponsored Display ads. It features automated PPC campaign management for Amazon, Instacart, Target and Walmart, using a smart algorithm for keyword research and campaign structure. I like that this platform allows you to customize some of the rules to make it work for you, but I didn’t like it completely taking over my bidding strategy for me.
Top Features
- AI algorithm automates keyword management and campaign structure
- Dayparting feature to target specific audiences
- Ads Campaign is set up with both pre-set and customizable rules
- Detailed campaign performance visualizations
- Cleans out non-converting search terms automatically
Pricing
Perpetua offers three tiers of pricing depending on your monthly ad spend.
- Starter (up to $5K): $250/month
- Growth (up to $10K): $550/month
- Pro (up to $200K): $550/month + a percentage of ad spend
- Enterprise ($200K+): Custom pricing
Pros
- Simple, easy-to-use platform with onboarding support
- Detailed visibility into campaign performance
- Dayparting feature
Cons
- No control over your bidding strategy
- Auto-upgraded pricing
8. Jungle Scout Advertising Analytics
Best for: Beginner sellers
Jungle Scout Advertising Analytics tool provides comprehensive insights into your ad performance, helping you make data-driven decisions. Jungle Scout Advertising Analytics combines Seller Central and Campaign Manager data to help sellers assess PPC performance with detailed metrics and visualizations. While it doesn’t automate Amazon ads, it’s still beneficial for Jungle Scout users. For expanded PPC features, a Jungle Scout Cobalt membership comes with the Ad Accelerator (a partnership with PPC advertising tool Downspout) to offer more advanced PPC features. But for the purpose of this review, I’m sticking with Advertising Analytics.
Top Features
- View advertising analytics in a customizable dashboard
- Company-wide waterfall chart helps you understand your ad strategy’s profitability
- Analyze multiple campaign metrics in a single interface
- Easily switch between views like ad groups, top campaigns and products
- Find relevant keywords and search terms for your ads
Pricing
Jungle Scout Advertising Analytics is only available in its mid-tier, top-tier and enterprise plans. The pricing structure is:
- Growth Accelerator: $49/mo
- Brand Owner: $129/mo
- Jungle Scout Cobalt: Starting at $2500/month*
*Jungle Scout does not advertise the cost of its Supercharge Your Brand plan, so this price may vary depending on business.
The good news is you can use my exclusive Jungle Scout Coupon Code to get up to 80% off your Growth Accelerator or Brand Owner plan.
Pros
- Comes with Jungle Scout subscription – a full suite of Amazon tools for all aspects of your business.
- Extremely detailed reporting and organized, easy to understand analytics
- Said to have some of the most accurate, up to date data of any Amazon tool
Cons
- Lacks advanced PPC features, unless you upgrade to Cobalt
- No automation ability
What to Look For in an Amazon PPC Tool
If you’re new to the world of advertising, it can be hard to figure out what you want out of an Amazon PPC tool. I recommend taking advantage of any free trials offered so you can play around with various tools and learn which matter most to you. But here are a few key things to look for in an Amazon PPC tool:
- Keyword research: A good PPC tool should have the ability to perform comprehensive keyword research, allowing you to identify high-performing keywords and optimize your campaigns accordingly.
- Bid automation: Look for a tool that offers bid automation capabilities, which can help you save time and improve the efficiency of your bidding process. However, I prefer a tool that also allows me to take over bidding as I see fit.
- Performance tracking: Choose a tool that offers detailed performance tracking and reporting that makes sense to you. It’s important to track the performance of your campaigns to make data-driven decisions.
- Integration with Amazon Advertising: This probably goes without saying, but make sure the tool integrates seamlessly with Amazon Advertising (or other marketplaces you’re selling on) so you can easily manage and monitor your campaigns.
- Customization options: Every seller has different needs when it comes to their PPC strategy. Look for a tool that offers customization options, such as creating custom reports or setting unique bid rules.
- User-friendly interface: PPC management can get complicated, especially for beginners. Pick a tool that has an intuitive and easy-to-navigate interface to avoid overwhelm.
- Cost-effective: Consider the cost of the tool and whether it aligns with your budget. Some tools may offer extra features that you may not need — be sure you’re only paying for what you’ll use.
Education and customer support: It’s important to choose a tool that offers insightful trainings and reliable customer support. These tools can be complicated at first, and you certainly don’t want to invest in something that’s frustrating to use. Look for a provider that offers good customer support through various channels such as phone, email, or live chat.
Benefits of Using an Amazon PPC Agency Instead
Amazon PPC tools can be great, especially for sellers just starting out. But there’s a question you need to ask yourself:
Who would you rather play with your money: A robot or a human advertising expert?
Personally, I’m choosing the human every time. After years of using the best Amazon PPC tools and mastering ecommerce advertising, I’ve learned that no automated tool is going to work as well (or as quick) as an advertising expert who knows the ins and outs of Amazon PPC. Plus, most agencies can take care of all of your retail advertising channels well beyond Amazon (including Walmart, Target, Wayfair, Home Depot, Kohl’s, Instacart, etc), so your ads will reach more customers in more places.
I recommend booking a free Amazon audit with an Amazon PPC company before purchasing an Amazon PPC tool. Your audit will involve a comprehensive deep-dive into what’s working with your Amazon business and what isn’t. These insights are super valuable, even if you decide not to work with the company. If you go the robot route, you’ll at least have a free, detailed game-plan of what needs fixing from the humans so you’ll know how to program the robots.
Conclusion
Choosing the best Amazon PPC software can make a significant difference in the success of your advertising campaigns. Each of the tools mentioned above offers unique features and benefits tailored to different needs and levels of experience. By leveraging these advanced solutions, you can achieve better results, maximize your ROI, and gain a competitive edge in the Amazon marketplace.
Ready to take your Amazon advertising to the next level? Start exploring these top PPC management tools today and experience the transformative impact they can have on your business.
Methodology: How I Chose the Top Amazon PPC Tools
I personally tested the tools discussed in this article, some of which I continue to use regularly. Before writing this review, I delved into each tool by scouring their websites, reading customer feedback, and consulting other Amazon sellers for insights. To stay objective in my ranking of the best Amazon PPC tools, I compared them against each other using various criteria and assigned scores to each category.
The following factors were considered:
- Features and tools (30%): The quantity and quality of tools offered for PPC management. Bonus points granted for automation capabilities and unique features.
- Reputation and reviews (20%): I collected feedback from people within my personal network, as well from public review sites such as Google, Trustpilot, and Reddit.
- Pricing (20%): Evaluated based on a cost-to-value ratio. Additional credit was awarded for tools offering a range of price points to increase accessibility for a broader range of sellers.
- Interface UX and ease of use (15%): Intuitive tools with a simplified interface scored highest in this category.
- Customer support and education (15%): PPC management can be complicated. Companies that had a strong reputation for customer service, a thorough onboarding process and educational resources performed better in this category.
Have a question about my methodology? Feel free to reach out here.
