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What is BSR Amazon

Amazon Best Seller Rank (BSR) – Explained

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The Amazon seller world is known for its wide array of abbreviations. ASIN, FBA, FBM, CTR, and B2B are just a few you might be familiar with.

Yet another popular term in the Amazon seller world is BSR. There’s a lot of buzz surrounding this abbreviation and how it can improve your reputation.

What is BSR Amazon? While sellers love to talk about Amazon BSR, few understand what it actually is. They may not know exactly what it means or how it affects their product sales.

If you want to better understand BSR, read on! We go over everything you need to know about this metric and whether or not it’s actually important to you as an Amazon seller.

What is BSR Amazon

Otherwise known as Amazon Sales Rank, BSR stands for Best Sellers Rank. Amazon assigns a BSR to a product based on its past sales. Because Amazon constantly updates its data, a product’s score may fluctuate hour to hour.

Note that the lower the number, the better the sales rank. So, you would want your product to have a #1 rank in whatever category it sells in.

An introduction to Amazon Rankings

The software algorithm determines how high a product’s ranking is. Amazon ranking for products can be found on their Details page. Product rank is generally determined by category. There are two top-level categories (e.g. books), subcategories (e.g. children’s books) and subcategories (e.g. Amazon’s algorithm normally takes a closer eye when it computes ranking for a certain category. Finding the right tools for the platform can prove to be difficult even with limited knowledge of this category and its specific subcategory. Find some great selling tips and tricks on selling books on eBay for a successful niche.

Where Can You Find a BSR Amazon Score?

what is bsr amazon

Now that you know what a BSR is, you might want to know how your products rank. You might also want to check out how your competitors are performing.

Finding a product’s rank is easy. All you have to do is go to the product page and scroll down to the “Product Information” section. Here, you will see how it ranks in a certain category. A product can rank in more than one category, meaning it can have multiple BSRs. For instance, a laptop might rank #1,004 in Computers & Accessories and #215 in Traditional Laptop Computers.

You can also check products with the best ranks on Amazon’s Best Sellers page. Here, you can view BSRs from across different categories.

How Does Amazon Calculate BSR?

Amazon is somewhat tight-lipped about how it calculates ranks. However, based on observations and the general information the company provides, we have an idea of what determines a product’s rank.

Historical Sales Data

Amazon considers how well your product has sold in the past. This helps indicate how well it will perform in the future.

We’ve found that historical sales data is one of the main factors Amazon considers. Let’s take a look at this example:

Product A has 500 overall sales, and Product B has 400 overall sales. In the past week, Product A sold 50 units while Product B sold 100 units. You might expect B to pass A’s BSR. However, this is not the case.

Product A still has more overall sales (550) then Product B (500). B might move up a few spots, but its rank will likely not pass A’s.

Recent Sales Data

Aside from past sales, Amazon also considers recent sales data. This helps the company determine which products consumers are readily buying.

We’ve found that a product’s most recent sales weigh the most on its BSR. For instance, let’s say Product C and D have identical historical sales. In the past week, they both sold 50 units. However, C sold most of its units towards the beginning of the week while D sold most of its units near the end of the week. Amazon will likely award D a better BSR because it had the most recent sales.

Predictive Capabilities

Amazon focuses on analyzing both past and current sales data to come up with a product’s BSR. However, it also uses some predictive capabilities to generate scores.

This is why a newer product can outrank an older product. Even though the newer product has less overall sales, it can have a better score. This is because Amazon thinks it will perform well based on the listing, how well it performed over a short time, etc.


Sellers who want a good Amazon BSR might put out promotions or coupons. They think this will drastically increase their sales which will, in turn, increase their BSR.

This makes sense, but Amazon is one step ahead of those trying to game the system. Your BSR won’t drastically improve if you have a promotion or coupon out, even if your sales dramatically increase.

What is Amazon’s Best Sellers Ranking?

The Amazon Best Sellers ranking is the number that almost all of its millions-plus products can be awarded when an item had an average of one sale. BSR’s are an excellent way to determine whether an Amazon-owned product is actually being offered. The lower the BSR of the item, the higher the sale is. Products ranked #1 have more sales than products ranked #1200,000. Nevertheless, BSR applies primarily for selling products within specific categories. The resulting products are not compared in total BSR with the total sales for Amazon.

How Often Does BSR Amazon Change?

As we mentioned earlier, Amazon updates BSRs hourly. Even though historical performance weighs heavily on your score, recent sales also have an impact on it.

How to Track Changes to Your BSR

Considering how frequently BSR changes, it would be hard to keep track of it by yourself. Amazon seller tools like Jungle Scout and Helium 10 help you do this. These platforms collect the most recent data and give you accurate updates. They also come with many other features that will help you manage your Amazon FBA business. 

How Important is BSR?

It can be an easy task to learn about Amazon ranking. Many survey participants say reviews are important when they make a shopping decision. Are Amazon sales statistics taken into consideration? Most people don’t even look any further that the review rating.

Whats The Difference Between Amazon Best Sellers Rank and Organic Rank?

It is essential to understand that a low Amazon Best Sellers Rank does not necessarily guarantee that your product will rank well when you search for your keyword. Identifying keywords determines organic rankings. They determine which products are listed on Amazon for certain keywords. Your keyword has nothing to do with your BSR as it does not affect you. Keywords have separate functions in BSRs. I see that differently.

What does the BSR on Amazon Tell You?

When you have a good BSR, it fills you with a sense of pride as an Amazon seller. It shows that your product is performing well. A good rank also serves to impress your customers and even your competitors.

Aside from looking good, your rank shows how well your product is selling in a certain category. It doesn’t necessarily show how it’s performing against other items on Amazon. A rank can also show you how well an item is expected to sell, making it useful for finding items you might want to sell.

What is a good Amazon sales rank?

Amazon Sales ranks or BSR are ideal in a range of 0-10 Million. A good Amazon sale ranking is 1-1-3, which means your results rank at least 3rd in a list. So, who buys the item will have more chances. It’s simple to say: the less you rank the better your ranking.

How do I increase my Amazon BSR?

How can I increase my BSR? Usually you have a chance at getting sales from Amazon. Regardless, it does not limit your strategy or goals. Focus on other actionable tasks like boosting the visibility of your brands page on Amazon. Please understand Amazons data and analytics.

How can you become an Amazon Bestseller?

How can I improve the performance of my Amazon Bestsellers? Sales. Mostly. Although this can be quite simple, you should continue to strive toward regular sales as the Amazon Top Seller lists are continually updated. Is it possible to get more customers with Amazon? You will begin by listing your business. When Amazon decides who the box should be awarded to (more about this here) the various items are then taken into account. It is therefore vital for you to optimize your listing accordingly.

Is Best Seller Rank Really That Important?

Some sellers say that Best Seller Rank (BSR) is just a vanity metric. It is useful for finding good items to sell and giving you a general idea of your performance.

But, it is not the end-all-be-all of metrics. BSR is not the only metric you should concern yourself with. You should strive to earn organic traffic, have a high click-through rate, score good reviews, etc. Doing all of this will help your items perform well, and a great BSR should follow.

So, in conclusion, don’t get so caught up in your BSR. Focus on delivering high quality products, and the Amazon algorithm will thank you accordingly.

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