One of the questions we hear constantly—on Facebook, at meetups, masterminds, and conferences across the globe—is: “What are the absolute best Amazon FBA tools?” So, we went ahead and did the heavy lifting for you. Here’s our handpicked, ultimate list of the top Amazon FBA tools you need in 2025.
| FBA Tool | Beginner Friendly? | Monthly Price | Our Notes | Discount Available? |
|---|---|---|---|---|
| Jungle Scout | Yes | $49 to $129 | Best overall: Jungle Scout is the ultimate all-in-one platform for Amazon sellers, perfect for both beginners and seasoned pros. | SEE OFFER |
| Helium 10 | Can be challenging for beginners due to its complexity and extensive feature set | $39 to $279 | Standout features include Black Box for product research, Cerebro for keywords, and a must-have Chrome extension. | SEE OFFER |
| Smart Scout | Yes | $29 to $187 | SmartScout stands out for its competitive intelligence tools, offering deep insights into Amazon’s marketplace for product research and brand analysis. | SEE OFFER |
| Viral Launch | Yes | $69 to $199 | An all-in-one platform for finding profitable products, launching them effectively, and managing their ongoing success on Amazon. | SEE OFFER |
| IntentWise | Yes | Starts at $500 | Advanced automation for Amazon ads, and seamless integration with Amazon Marketing Cloud (AMC) | SEE OFFER |
| AMZ Scout | Yes | $59.99 | AMZScout’s standout feature is the AI-Powered Product Research | SEE OFFER |
| Quartile | Its interface isn’t quite as beginner-friendly as other PPC tools | Custom | Best tool for managing your ad campaigns | SEE OFFER |
| FeedbackWhiz | Yes | $20 to $140 | Best tool to automate feedback and review management and improve seller reputation | SEE OFFER |
| Keepa | Extensive features and complex graphs can feel a bit overwhelming for beginners. | $19 | Best tool for comprehensive price tracking and sales data analysis | SEE OFFER |
1. Jungle Scout – Best Overall
What is Jungle Scout?
Jungle Scout is the go-to all-in-one platform for Amazon sellers, trusted to uncover winning products with precision. Its accurate data, smart tools, and all-in-one resources make product research, listing optimization, and competitor analysis effortless—so you can grow with confidence.
Jungle Scout began as a simple browser extension for Amazon product research but has grown into a full-fledged powerhouse. Today, it’s an all-in-one FBA software with 20+ tools designed to streamline every stage of your Amazon journey—from product research and sales optimization to inventory management.
Jungle Scout Pricing
Jungle Scout’s plans start at $49/month (Starter), with Growth Accelerator at $79/month and Brand Owner + Competitive Intelligence topping out at $149/month.
Jungle Scout does not offer a free trial, but it does provide a 7-day money-back guarantee on its standard plans.
Jungle Scout Pros and Cons
With its intuitive interface, handy tutorials, and minimal learning curve, Jungle Scout is perfect for beginners diving into Amazon product research and selling.- Jungle Scout packs powerful tools for product research, keyword tracking, competitor analysis, and sales analytics—making it a versatile all-in-one platform for Amazon sellers.
- Users rave about Jungle Scout’s reliable, accurate data—crucial for smart product selection and pricing decisions.
- Jungle Scout’s streamlined interface makes product research and analysis easy to navigate and effortless to use.
- Jungle Scout is praised for its responsive, helpful support team, ready to assist with any questions or issues.
- Jungle Scout’s subscription can feel pricey for new or small sellers, making it more of a serious investment.
- The lack of a free trial is a drawback for users wanting to test Jungle Scout before committing.
- Jungle Scout does not offer a free trial, but it does provide a 7-day money-back guarantee on its standard plans.
Jungle Scout Discount
UP TO 44% OFF
Use Jungle Scout discount coupon: PROJECTFBA and Get up to 44% OFF
2. Helium 10
What is Helium 10?
Helium 10 shines with its all-in-one toolkit for Amazon sellers, featuring powerful product research, advanced keyword tracking, AI-driven PPC automation, and smart inventory management. Add in a customizable insights dashboard, competitor tracking, and a feature-packed free Chrome extension, and you’ve got a platform built for success.
While Helium 10 is a true all-rounder, its integrated PPC platform—Helium 10 Ads—adds serious advertising power. Basic features kick in with the Platinum plan, while the Diamond plan unlocks the full suite.
Helium 10 Pricing
Helium 10’s monthly plans range from $39 to $279, offering options for every type of Amazon seller.
Helium 10 does not offer a traditional free trial, but it does provide a free plan with limited access to key tools.
Helium 10 Pros and Cons
- All-in-one solution: Helium 10 packs dozens of tools into a single platform, streamlining every aspect of your Amazon business.
- Robust learning hub: Helium 10 offers training, tutorials, and expert support to help users master the platform.
- Helium 10 automates tedious tasks, letting sellers focus on growing their business.
- Helium 10's chrome extension is a must have for Amazon sellers.
- Helium 10’s pricing can feel steep, especially for beginners on a tight budget.
- Helium 10’s vast toolkit can overwhelm newcomers and takes time to master.
- Helium 10 does not offer a traditional free trial, but it does provide a free plan with limited access to key tools.
Helium 10 Discount
20% OFF 6 months
Use Helium 10 discount coupon: PROJECTFBA20 for 20% off 6 months
3. SmartScout
What is SmartScout?
SmartScout may be the new kid on the block, but it’s already taking on giants like Helium 10 and Jungle Scout with a smarter, more strategic edge. Instead of focusing solely on individual products, it delivers market-wide intelligence to fuel game-changing decisions. SmartScout has earned the nickname “The Zillow of FBA tools”.
While others show you what’s selling now, SmartScout uncovers the bigger picture—spotting dominant brands, low-competition subcategories, and hidden revenue gems others miss.
SmartScout Pricing
SmartScout’s plans start at $29/month (Basic), with Essentials at $97, Business at $187, and a custom-priced Enterprise option. Annual subscriptions are also available at a discounted rate.
SmartScout Pros and Cons
- Unique features: SmartScout stands out with tools like Ad Spy and Traffic Graph—extras you won’t find on most competing platforms.
- Reasonable pricing: For many users, the mid-tier plans hit the sweet spot between features and affordability.
- SmartScout’s clean, intuitive interface makes it easy to navigate and quick to learn—perfect for new sellers.
- Great for uncovering hidden niches and emerging market trends.
- Traffic Graph may be less effective in smaller Amazon marketplaces.
- SmartScout does not offer a free trial but does offer a 7 day money back guarantee.
- Basic plan limitations: The basic plan may not include essential tools like keyword research.
SmartScout Discount
4. Viral Launch
What is Viral Launch?
Viral Launch is an all-in-one platform for Amazon sellers, offering powerful tools for product research, listing optimization, PPC management, and competitor analysis. It’s a complete toolkit to find profitable products, boost listings, and run successful ad campaigns.
Like Helium 10 and Jungle Scout, Viral Launch covers the essentials—product research, keyword tracking, and sales analytics. But its standout “Launches” feature sets it apart, helping sellers drive early sales and reviews with promotions and giveaways. Surprisingly, none of its direct competitors offer anything similar.
Viral Launch Pricing
Viral Launch’s plans start at $69/month (Essentials), with Pro at $99 and Pro Plus Ads at $199.
Viral Launch Pros and Cons
- Viral Launch’s Kinetic PPC automates and optimizes Amazon ad campaigns, making it easy to manage, analyze, and scale your PPC efforts.
- A well-rounded arsenal of Amazon seller tools to power your business.
- Powerful product research tool.
- A Free trial is available.
- Expensive starter plan
- Lacks advanced features other all-in-one tools offer.
- The user interface can be tricky for beginners.
Viral Launch Discount
5. IntentWise
What is IntentWise?
Intentwise is a powerful automation platform designed to boost advertising performance and drive online sales. It delivers deep insights on ad performance, audience targeting, and reporting, while automating optimizations for maximum efficiency.
With API connections to major retail sites like Amazon, Instacart, and Walmart, its AI tools offer smart automation, data-driven recommendations, and seamless budget and performance management at both campaign and product levels.
IntentWise Pricing
Intentwise Ad Optimizer pricing starts at $500/mo, custom pricing while other tools are offered with .
Intentwise Pros and Cons
- Advanced Analytics & Automation: Intentwise’s data engine pulls in and organizes insights from Amazon, Walmart, and more—giving sellers a competitive edge.
- Unified Data Platform: Combines data from Amazon Ads, Seller Central, Vendor Central, DSP, and more into one seamless hub for smarter analysis and reporting.
- Multi-Platform Integration: Connects seamlessly with Amazon Seller, Vendor, Walmart Ads, Criteo, Instacart Ads, and more.
- Great customer support.
- IntentWise offer a 14-day free trial.
- Intentwise only offers custom pricing, which can deter potential users.
- The tool’s rich features and complexity can be overwhelming for first-time users.
- Potential High Costs: Its robust features come with a premium price tag.
Intentwise Discount
6. AMZScout
What is AMZScout?
AMZScout offers product databases, keyword research, and competitor analysis, plus tools for dropshipping, arbitrage, and wholesale.
Beyond its Product Database and Tracker, AMZScout offers ready-made product reports—revealing secret best-sellers and items you can source for under $1. Perfect for newbies who want plug-and-play product ideas without the research hassle.
AMZScout Pricing
AMZScout offers a monthly subscription to its Amazon Sellers Bundle for $49.99, as well as a free trial.
AMZScout Pros and Cons
- AMZScout’s user-friendly interface and rich training resources make it a great pick for Amazon selling beginners.
- AMZScout delivers reliable product research data, from sales and pricing to profitability insights.
- AMZScout’s must-have Chrome extension delivers real-time insights on Amazon, making product research seamless.
- AMZScout offers a free trial with limited searches, giving access to the Seller’s Toolset, Hot Products, Amazon Trend Reports, and a “How to Sell on Amazon” course—no credit card required.
- AMZScout lacks some advanced tools found in competitors, like PPC campaign management and optimization.
- No inventory or order management: AMZScout lacks tools for handling inventory and order fulfillment.
- AMZScout’s free trial is great for exploring the platform but comes with limits on searches and available features.
AMZScout Discount
7. Quartile
What is Quartile?
Quartile is built for mid-level to expert Amazon sellers ready to scale their advertising game. Its standout feature? Fully automated PPC campaigns powered by AI and machine learning that analyze buying habits to target the right shoppers and maximize ROI.
It doesn’t stop there—Quartile also automates Amazon DSP ads to reach potential buyers off Amazon. And with progressive pricing tied to your ad spend, you can scale at your own pace instead of paying a one-size-fits-all fee.
Quartile Pricing
Quartile’s pricing starts at $895/month and can reach $9,995, depending on your ad spend and number of channels. New accounts may qualify for discounts. Quartile doesn’t offer a free trial but provides a free demo with a representative to walk you through the platform.
Quartile Pros and Cons
- Quartile automates bidding and campaign adjustments, saving time and boosting performance.
- The platform leverages AI to analyze data and deliver insights that optimize campaigns for better results.
- AMZScout’s must-have Chrome extension delivers real-time insights on Amazon, making product research seamless.
- AMZScout offers a free trial with limited searches, giving access to the Seller’s Toolset, Hot Products, Amazon Trend Reports, and a “How to Sell on Amazon” course—no credit card required.
- Learning Curve: Navigating and utilizing all of Quartile's features can require a learning process.
- Some GetApp users note the dashboard feels clunky and could use usability improvements.
- Some users consider the platform pricey.
Quartile Discount
8. FeedbackWhiz
What is FeedbackWhiz?
FeedbackWhiz is an all-in-one Amazon seller tool for managing feedback, automating emails, tracking profits, and monitoring listings. It’s especially praised for its powerful email automation, letting sellers send custom messages, request reviews, and handle feedback with ease.
FeedbackWhiz Pricing
FeedbackWhiz offers five plans: Free, Starter ($19.99), Basic ($39.99), Professional ($79.99), and Ultimate ($139.99) per month. FeedbackWhiz offers a free 30-day trial.
FeedbackWhiz Pros and Cons
- FeedbackWhiz automates review requests, saving sellers time and hassle.
- Sellers can craft personalized email campaigns triggered by order details, product info, and customer behavior.
- The platform supports A/B testing to optimize email campaign performance.
- Many users find the interface intuitive once they get familiar with it.
- FeedbackWhiz offers a free 30-day trial
- The interface is user-friendly, but setting up advanced features can be tricky for newcomers.
- FeedbackWhiz’s pricing can get steep for larger businesses, especially with the Ultimate plan.
- If not closely monitored, the automated repricing feature may drop prices lower than needed.
FeedbackWhiz Discount
9. Keepa
What is Keepa?
Keepa stands out with powerful price tracking, sales rank analysis, product research tools, and cross-platform access—making it easy to spot deals, track price history, and analyze Amazon product performance.
Keepa excels at tracking historical price changes for products on Amazon, providing detailed price history charts. This allows users to identify pricing trends, determine optimal times to buy or restock, and set competitive prices.
Keepa Pricing
Keepa has a free plan with limited features. For the paid plans, Keepa costs $19 per month
Keepa Pros and Cons
- Comprehensive Price Tracking: Keepa delivers detailed price histories to spot trends and uncover the best deals.
- Set price alerts to get notified when a product drops to your desired price point.
- Keepa’s browser extension integrates with Amazon, giving instant price and sales rank insights as you shop.
- Affordable Pricing: Keepa offers a free version and budget-friendly paid plans with advanced features for all users.
- Keepa’s wealth of data can feel overwhelming for beginners, especially when navigating its graphs and charts.
- While great for price and sales rank tracking, Keepa lacks advanced features like keyword research and listing optimization found in tools like Helium 10.
- Data Quotas on Premium: Limits on tracked products can be a drawback for heavy users.
