One of the questions we hear constantly—on Facebook, at meetups, masterminds, and conferences across the globe—is: “What are the absolute best Amazon FBA tools?” So, we went ahead and did the heavy lifting for you. Here’s our handpicked, ultimate list of the top Amazon FBA tools you need in 2025.
| FBA Tool | Beginner Friendly? |
Monthly Price | Our Notes |
|---|---|---|---|
| Jungle Scout | Yes | $49 to $129 | Best overall: Jungle Scout is the ultimate all-in-one platform for Amazon sellers, perfect for both beginners and seasoned pros. |
| Helium 10 | Intermediete | $39 to $279 | Standout features include Black Box for product research, Cerebro for keywords, and a must-have Chrome extension. |
| Smart Scout | Yes | $29 to $187 | SmartScout stands out for its competitive intelligence tools, offering deep insights into Amazon’s marketplace for product research and brand analysis. |
| Viral Launch | Yes | $69 to $199 | An all-in-one platform for finding profitable products, launching them effectively, and managing their ongoing success on Amazon. |
| IntentWise | Yes | Starts at $500 | Advanced automation for Amazon ads, and seamless integration with Amazon Marketing Cloud (AMC) |
| AMZ Scout | Yes | $59.99 | AMZScout’s standout feature is the AI-Powered Product Research |
| Quartile | Intermediete | Custom | Best tool for managing your ad campaigns |
| FeedbackWhiz | Yes | $20 to $140 | Best tool to automate feedback and review management and improve seller reputation |
| Keepa | Intermediete | $19 | Best tool for comprehensive price tracking and sales data analysis |
1. Jungle Scout – Best Overall
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What is Jungle Scout?
My Number 1 pick for most sellers is Jungle Scout. Jungle Scout an all-in-one platform, trusted to uncover winning products with precision. Its accurate data, smart tools, and all-in-one resources make product research, listing optimization, and competitor analysis easy and all managed all in a single dashboard. Beyond its robust all-in-one toolkit, it stands out for its affordable pricing and intuitive interface. Tools like Keyword Scout, Listing Builder, Rank Tracker, Product Database, and Opportunity Finder work seamlessly together to help get you the edge you need to succeed.Â
As of October 2025, 84% of Trustpilot reviews give Jungle Scout a 5/5.Â
Jungle Scout Pricing
Jungle Scout’s plans start at $49/month (Starter), with Growth Accelerator at $79/month and Brand Owner + Competitive Intelligence topping out at $149/month.
Jungle Scout does not offer a free trial, but it does provide a 7-day money-back guarantee on its standard plans.
Jungle Scout Pros and Cons
With its intuitive interface, handy tutorials, and minimal learning curve, Jungle Scout is perfect for beginners diving into Amazon product research and selling.- Jungle Scout packs powerful tools for product research, keyword tracking, competitor analysis, and sales analytics—making it a versatile all-in-one platform for Amazon sellers.
- Users rave about Jungle Scout’s reliable, accurate data—crucial for smart product selection and pricing decisions.
- Jungle Scout’s streamlined interface makes product research and analysis easy to navigate and effortless to use.
- Jungle Scout is praised for its responsive, helpful support team, ready to assist with any questions or issues.
- Jungle Scout’s subscription can feel pricey for new or small sellers, making it more of a serious investment.
- The lack of a free trial is a drawback for users wanting to test Jungle Scout before committing.
- Jungle Scout does not offer a free trial, but it does provide a 7-day money-back guarantee on its standard plans.
Conclusion
Jungle Scout is the best overall combining power and simplicity, giving most sellers the core research, keyword, and listing tools they actually use every day without a steep learning curve. Its data models are reliable enough for real decisions, the UI is intuitive, and the pricing is friendlier than many enterprise-leaning suites.
Very experienced sellers or large brands who need deeper ad automation, AMC integrations, or cross-market analytics might require a more specialized or enterprise stack but for the majority of Amazon sellers, this is the best choice.
Jungle Scout Discount
50% OFF
Combine annual pricing with our discount coupon: PROJECTFBA and Get up to 50% OFF
2. Helium 10
What is Helium 10?
Helium 10 is a strong choice for Amazon sellers who want a deep, end-to-end toolkit that scales as their business grows. Its core combo of Black Box for product research, Cerebro for reverse ASIN keyword mining, and the Chrome extension’s Xray for instant listing intel helps you validate ideas quickly and build data-backed listings. Listing Builder, Alerts, Profits, and Inventory tools tighten daily operations, while Helium 10 Ads brings rule-based PPC automation and optimization into the same workspace. The platform can feel complex at first and the most powerful features sit on higher tiers, but if you’ll use the breadth of tools, Helium 10 delivers serious leverage in one place.
Helium 10 Pricing
Helium 10’s monthly plans range from $39 to $279, offering options for every type of Amazon seller.
Helium 10Â does not offer a traditional free trial, but it does provide a free plan with limited access to key tools.
Helium 10 Pros and Cons
- All-in-one solution: Helium 10 packs dozens of tools into a single platform, streamlining every aspect of your Amazon business.
- Robust learning hub: Helium 10 offers training, tutorials, and expert support to help users master the platform.
- Helium 10 automates tedious tasks, letting sellers focus on growing their business.
- Helium 10's chrome extension is a must have for Amazon sellers.
- Helium 10’s pricing can feel steep, especially for beginners on a tight budget.
- Helium 10’s vast toolkit can overwhelm newcomers and takes time to master.
- Helium 10 does not offer a traditional free trial, but it does provide a free plan with limited access to key tools.
Conclusion
Helium 10 is the runner-up for most Amazon sellers because it trades simplicity for sheer horsepower. Compared to Jungle Scout, it usually loses on speed to value, cleaner UX, and friendlier pricing, which is why Jungle Scout fits the majority. But if you want deeper reverse ASIN research, broader operational tooling in one place, and room to grow into advanced workflows like rule-based PPC and granular alerts, Helium 10 is a powerful second choice that can outpace Jungle Scout once your needs get more complex.
Helium 10 Discount
20% OFF 6 months
Use Helium 10 discount coupon: PROJECTFBA20 for 20% off 6 months
3. SmartScout
What is SmartScout?
SmartScout may be the new kid on the block, but it’s already taking on giants like Helium 10 and Jungle Scout with a smarter, more strategic edge. Instead of focusing solely on individual products, it delivers market-wide intelligence to fuel game-changing decisions. SmartScout has earned the nickname “The Zillow of FBA tools”.
While others show you what’s selling now, SmartScout uncovers the bigger picture—spotting dominant brands, low-competition subcategories, and hidden revenue gems others miss.
SmartScout Pricing
SmartScout’s plans start at $29/month (Basic), with Essentials at $97, Business at $187, and a custom-priced Enterprise option. Annual subscriptions are also available at a discounted rate.
SmartScout Pros and Cons
- Unique features: SmartScout stands out with tools like Ad Spy and Traffic Graph—extras you won’t find on most competing platforms.
- Reasonable pricing: For many users, the mid-tier plans hit the sweet spot between features and affordability.
- SmartScout’s clean, intuitive interface makes it easy to navigate and quick to learn—perfect for new sellers.
- Great for uncovering hidden niches and emerging market trends.
- Traffic Graph may be less effective in smaller Amazon marketplaces.
- SmartScout does not offer a free trial but does offer a 7 day money back guarantee.
- Basic plan limitations: The basic plan may not include essential tools like keyword research.
Conclusion
SmartScout is a smart third pick for Amazon sellers who want market mapping and competitive intelligence that go beyond a typical research suite. After you cover the basics with Jungle Scout or Helium 10, SmartScout helps you zoom out: its subcategory explorer, brand and seller lookups, and traffic graph make it easier to spot profitable niches, identify upstream brands, and reverse source winning catalogs. The tool shines for wholesale, agency, and multi-brand operators who need to evaluate entire brand ecosystems, scout storefronts at scale, and prioritize outreach. It is not a full end-to-end toolkit, but as an add-on for market discovery and competitor analysis, SmartScout delivers high leverage for the cost.
SmartScout Discount
4. Viral Launch
What is Viral Launch?
Viral Launch is an all-in-one platform for Amazon sellers, offering powerful tools for product research, listing optimization, PPC management, and competitor analysis. It’s a complete toolkit to find profitable products, boost listings, and run successful ad campaigns.
Like Helium 10 and Jungle Scout, Viral Launch covers the essentials—product research, keyword tracking, and sales analytics. But its standout “Launches” feature sets it apart, helping sellers drive early sales and reviews with promotions and giveaways. Surprisingly, none of its direct competitors offer anything similar.
Viral Launch Pricing
Viral Launch’s plans start at $69/month (Essentials), with Pro at $99 and Pro Plus Ads at $199.
Viral Launch Pros and Cons
- Viral Launch’s Kinetic PPC automates and optimizes Amazon ad campaigns, making it easy to manage, analyze, and scale your PPC efforts.
- A well-rounded arsenal of Amazon seller tools to power your business.
- Powerful product research tool.
- A Free trial is available.
- Expensive starter plan
- Lacks advanced features other all-in-one tools offer.
- The user interface can be tricky for beginners.
Conclusion
Viral Launch is a solid follow-up choice after Jungle Scout and Helium 10 if your focus is rigorous product validation and launch strategy. Its Market Intelligence and Competitor Intelligence help you stress test demand, margins, and competition before you commit, while Keyword Manager and Listing Analyzer streamline building and refining SEO-rich listings. You don’t get the same breadth as Helium 10 or the day-one simplicity of Jungle Scout, but if you want clear, data-heavy signals to pick winners and launch them with confidence, Viral Launch delivers strong value.
Viral Launch Discount
5. IntentWise
What is IntentWise?
Intentwise is a powerful automation platform designed to boost advertising performance and drive online sales. It delivers deep insights on ad performance, audience targeting, and reporting, while automating optimizations for maximum efficiency.
With API connections to major retail sites like Amazon, Instacart, and Walmart, its AI tools offer smart automation, data-driven recommendations, and seamless budget and performance management at both campaign and product levels.
IntentWise Pricing
Intentwise Ad Optimizer pricing starts at $500/mo, custom pricing while other tools are offered with .
Intentwise Pros and Cons
- Advanced Analytics & Automation: Intentwise’s data engine pulls in and organizes insights from Amazon, Walmart, and more—giving sellers a competitive edge.
- Unified Data Platform: Combines data from Amazon Ads, Seller Central, Vendor Central, DSP, and more into one seamless hub for smarter analysis and reporting.
- Multi-Platform Integration: Connects seamlessly with Amazon Seller, Vendor, Walmart Ads, Criteo, Instacart Ads, and more.
- Great customer support.
- IntentWise offer a 14-day free trial.
- Intentwise only offers custom pricing, which can deter potential users.
- The tool’s rich features and complexity can be overwhelming for first-time users.
- Potential High Costs: Its robust features come with a premium price tag.
Conclusion
Intentwise is a great fit for Amazon sellers who are serious about ads and want cleaner, faster decisions. It centralizes Sponsored Ads, DSP, and retail metrics into clear dashboards, then layers on rule-based automation for bids, budgets, and search term harvesting so you can scale without constant babysitting. Its Amazon Marketing Cloud integrations and no-code query templates unlock advanced attribution and path-to-purchase insights that most native tools miss. It’s pricier than starter suites, but for brands and agencies managing meaningful ad spend, the control, transparency, and time savings more than justify it.
Intentwise Discount
6. AMZScout
What is AMZScout?
AMZScout offers product databases, keyword research, and competitor analysis, plus tools for dropshipping, arbitrage, and wholesale.
Beyond its Product Database and Tracker, AMZScout offers ready-made product reports—revealing secret best-sellers and items you can source for under $1. Perfect for newbies who want plug-and-play product ideas without the research hassle.
AMZScout Pricing
AMZScout offers a monthly subscription to its Amazon Sellers Bundle for $49.99, as well as a free trial.
AMZScout Pros and Cons
- AMZScout’s user-friendly interface and rich training resources make it a great pick for Amazon selling beginners.
- AMZScout delivers reliable product research data, from sales and pricing to profitability insights.
- AMZScout’s must-have Chrome extension delivers real-time insights on Amazon, making product research seamless.
- AMZScout offers a free trial with limited searches, giving access to the Seller’s Toolset, Hot Products, Amazon Trend Reports, and a “How to Sell on Amazon” course—no credit card required.
- AMZScout lacks some advanced tools found in competitors, like PPC campaign management and optimization.
- No inventory or order management: AMZScout lacks tools for handling inventory and order fulfillment.
- AMZScout’s free trial is great for exploring the platform but comes with limits on searches and available features.
Conclusion
AMZScout is a good pick for Amazon sellers who want affordable, beginner friendly research with a fast learning curve. The Chrome extension and Pro tools make it easy to validate ideas on live listings, check historical price and sales rank trends, and estimate demand so you can avoid dead niches. Its AI-powered product research, keyword tools, and prebuilt product scorecards help you shortlist opportunities quickly, and the built-in tutorials are handy for first launches. It is not as broad as Helium 10 or as polished as Jungle Scout, but for low cost product discovery and quick validation, AMZScout delivers solid value.
AMZScout Discount
7. Quartile (Best for Ads)
What is Quartile?
Quartile is built for mid-level to expert Amazon sellers ready to scale their advertising game. Its standout feature? Fully automated PPC campaigns powered by AI and machine learning that analyze buying habits to target the right shoppers and maximize ROI.
It doesn’t stop there—Quartile also automates Amazon DSP ads to reach potential buyers off Amazon. And with progressive pricing tied to your ad spend, you can scale at your own pace instead of paying a one-size-fits-all fee.
Quartile Pricing
Quartile’s pricing starts at $895/month and can reach $9,995, depending on your ad spend and number of channels. New accounts may qualify for discounts. Quartile doesn’t offer a free trial but provides a free demo with a representative to walk you through the platform.
Quartile Pros and Cons
- Quartile automates bidding and campaign adjustments, saving time and boosting performance.
- The platform leverages AI to analyze data and deliver insights that optimize campaigns for better results.
- AMZScout’s must-have Chrome extension delivers real-time insights on Amazon, making product research seamless.
- AMZScout offers a free trial with limited searches, giving access to the Seller’s Toolset, Hot Products, Amazon Trend Reports, and a “How to Sell on Amazon” course—no credit card required.
- Learning Curve: Navigating and utilizing all of Quartile's features can require a learning process.
- Some GetApp users note the dashboard feels clunky and could use usability improvements.
- Some users consider the platform pricey.
Conclusion
Quartile is a standout choice for Amazon sellers because it treats advertising like a data science problem and automates the grind at scale. Its always-on algorithms handle bid and budget optimization, query harvesting, negatives, and dayparting across campaigns, then tie results back to retail signals like inventory, price, and conversion to avoid wasting spend. With support for Sponsored Products, Brands, DSP, and Amazon Marketing Cloud workflows, plus clear dashboards and creative testing, it’s the best tool for ads if your goal is consistent, compounding performance with less manual oversight.
The tradeoff is cost and a learning curve, but for large brands and seasoned pros, the lift in control and efficiency is hard to beat.
Quartile Discount
8. FeedbackWhiz
What is FeedbackWhiz?
FeedbackWhiz is an all-in-one Amazon seller tool for managing feedback, automating emails, tracking profits, and monitoring listings. It’s especially praised for its powerful email automation, letting sellers send custom messages, request reviews, and handle feedback with ease.
FeedbackWhiz Pricing
FeedbackWhiz offers five plans: Free, Starter ($19.99), Basic ($39.99), Professional ($79.99), and Ultimate ($139.99) per month. FeedbackWhiz offers a free 30-day trial.
FeedbackWhiz Pros and Cons
- FeedbackWhiz automates review requests, saving sellers time and hassle.
- Sellers can craft personalized email campaigns triggered by order details, product info, and customer behavior.
- The platform supports A/B testing to optimize email campaign performance.
- Many users find the interface intuitive once they get familiar with it.
- FeedbackWhiz offers a free 30-day trial
- The interface is user-friendly, but setting up advanced features can be tricky for newcomers.
- FeedbackWhiz’s pricing can get steep for larger businesses, especially with the Ultimate plan.
- If not closely monitored, the automated repricing feature may drop prices lower than needed.
Conclusion
FeedbackWhiz is a strong choice for Amazon sellers because it streamlines the feedback and review side of the business - the part that quietly drives ranking and conversion. You get TOS-compliant automation for review and feedback requests (including “Request a Review”), smart segmentation and scheduling, A/B testable templates, and instant alerts when new reviews or seller feedback land so you can respond fast. Add in order monitoring, listing and buy box alerts, and clear dashboards for tracking trends, and it becomes a tidy control center for reputation management. It’s not a full research or PPC suite, but if you want to consistently earn more reviews, catch issues early, and protect your brand with less manual work, FeedbackWhiz delivers.
FeedbackWhiz Discount
9. Keepa
What is Keepa?
Keepa stands out with powerful price tracking, sales rank analysis, product research tools, and cross-platform access—making it easy to spot deals, track price history, and analyze Amazon product performance.
Keepa excels at tracking historical price changes for products on Amazon, providing detailed price history charts. This allows users to identify pricing trends, determine optimal times to buy or restock, and set competitive prices.
Keepa Pricing
Keepa has a free plan with limited features. For the paid plans, Keepa costs $19 per month
Keepa Pros and Cons
- Comprehensive Price Tracking: Keepa delivers detailed price histories to spot trends and uncover the best deals.
- Set price alerts to get notified when a product drops to your desired price point.
- Keepa’s browser extension integrates with Amazon, giving instant price and sales rank insights as you shop.
- Affordable Pricing: Keepa offers a free version and budget-friendly paid plans with advanced features for all users.
- Keepa’s wealth of data can feel overwhelming for beginners, especially when navigating its graphs and charts.
- While great for price and sales rank tracking, Keepa lacks advanced features like keyword research and listing optimization found in tools like Helium 10.
- Data Quotas on Premium: Limits on tracked products can be a drawback for heavy users.
Conclusion
Keepa is a must-have for Amazon sellers because it turns guesswork into data-backed decisions with years of historical charts on price, buy box, sales rank, stockouts, and competitor offers. Whether you’re doing private label, wholesale, or arbitrage, Keepa helps you spot seasonality, detect suppressed or rotating buy boxes, estimate realistic sales velocity, and avoid listings with unstable pricing. Powerful alerts, a fast browser extension, variation matrices, and product finders make sourcing and repricing smarter, while the low monthly cost keeps it accessible even for beginners.
Keepa Discount
Amazon FBA Tool FAQ
Amazon FBA is basically Amazon’s warehouse and shipping team working for you. You send them your products, they store everything, then pick, pack, ship, and handle customer service and returns so your listings can be Prime eligible. You’ll pay storage and fulfillment fees and follow their prep rules, but most sellers find the tradeoff worth it for the reach, trust, and time saved.
It can be, but it depends on your numbers and execution. FBA is most profitable when you pick a product with healthy margins, control landed cost, and keep TACOS in check so ads don’t eat your profits. Fees add up fast (FBA, referral, storage, returns), so you need solid pricing, efficient logistics, and steady inventory turns to avoid long term storage and stockouts. Competition is real, so differentiation, review velocity, and listing quality matter. If you treat it like a real business with tight cost tracking and smart launch strategy, FBA can produce solid, repeatable profits.
Stack the odds by treating FBA like a numbers game and a customer game. Start with solid product research: use Jungle Scout’s Opportunity Finder and Keyword Scout to spot demand, gauge competition, and validate margins, then cross-check with Helium 10’s Black Box and Cerebro for reverse ASIN intel and real keyword volume. Differentiate on something customers actually care about – features, bundles, design, or warranty – then build a clean listing with pro photos, benefit-first bullets, and keyword-rich copy using Jungle Scout Listing Builder or Helium 10 Listing Builder. Plan your launch with tight TACOS targets, review-safe request automation, and simple PPC structures you can scale in Helium 10 Ads or Seller Central. Keep inventory healthy to avoid stockouts, track profitability weekly, and iterate fast on keywords, pricing, and images based on what the data shows.
