In this review, I’m pitting Helium 10 vs. Jungle Scout in the ultimate showdown for the best Amazon seller tool.
I’ve personally used both tools for my Amazon business, so I feel confident to take on the task of comparing Helium 10 and Jungle Scout. I’ll explore each tool’s features, prices, pros and cons, and effectiveness to help you decide which Amazon seller tool is best for your FBA business needs.No matter which you choose, I’ve got some pretty sweet discounts for you — use these links for an exclusive Helium 10 Discount or Jungle Scout Discount to save big on your Amazon seller suite.
Jungle Scout is a user-friendly Amazon seller tool that helps you find profitable products, track sales data, and analyze market trends efficiently.
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- Starter: $29/mo
- Growth Accelerator: $49/mo
- Brand Owner: $129/mo
Claim our Jungle Scout coupon code to save money on your subscription
- Product Research
- Keyword Research
- Listing Optimization
- Product Tracker
- Listing Optimization
- Global Supplier
- Sales Analytics
- Inventory Manager
- Opportunity Score
- AI Assist
- Alerts
- Chrome Extension
- Amazon Education
- 24/7 Customer Support
- Most accurate data
- Affordable plans
- User-friendly for new sellers
- Excellent rating on Trustpilot
- 7-day money-back guarantee
- No free trial
- No free web extension
- No PPC automation options
Helium 10 is an Amazon seller suite with tools to help you find products, research keywords, streamline operations and boost sales.
- Diamond: $229/mo
- Platinum: $79/mo
- Starter: $29/mo
- Product Research
- Keyword Research
- Listing Optimization
- Product Tracker
- Listing Optimization
- Sales Analytics
- Inventory Manager
- AI Assist
- Alerts
- Follow Up
- Seller Assistant
- PPC Automation
- Chrome Extension
- Amazon Education
- Refund Tool
- Free Trial
- Mobile App
- 24/7 Customer Support
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- Offers free to use tools
- Best listing optimization software
- Robust product research tools
- PPC automation capabilities
- Has a mobile app
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- More expensive compared to other seller tools
- Not as beginner-friendly
- No global supplier database
What is Helium 10?
Helium 10 is a software platform that offers a suite of tools for Amazon sellers to help them boost sales and streamline operations. Its tools help you find products to sell on Amazon, optimize your listings, improve your Amazon advertising campaigns and keep your business running smoothly and efficiently. It also gives you access to analytics and detailed data insights into your business’s performance, helping you make informed decisions every step of the way.
This software can help you with pretty much anything you need to do to succeed on Amazon, but most sellers agree that Helium 10 has truly outstanding tools for keyword research and product listing optimization, and I am no exception.
What is Jungle Scout?
Jungle Scout is an Amazon seller software with various tools and features for FBA sellers. Its offerings include tools for keyword research, competitor analysis and sales analytics, plus a product database. With Jungle Scout, you can get real-time data on how your business is doing and tips for improving your listings to boost sales.
This versatile seller tool can help you with most Amazon FBA needs, but Jungle Scout is especially praised for its robust product research and discovery features. As someone who has personally used Jungle Scout for product hunting, I understand the hype. I’m not surprised it’s a popular choice for both new sellers and those looking to expand their inventory.
Cost Comparison: Helium 10 vs. Jungle Scout
Most sellers admit that tools like Helium 10 and Jungle Scout are worthwhile investments. But, just how much of an investment are we talking about? Let’s compare the cost of Helium 10 vs. Jungle Scout by plan.
| Helium 10 | Jungle Scout | ||
|---|---|---|---|
| Starter Plan | $39/mo | $49/mo | |
| Monthly | Mid-Tier Plan | $99/mo | $79/mo |
| Top-Tier Plan | $279/mo | $199/mo | |
| Starter Plan | $29/mo | $29/mo | |
| Annual | Mid-Tier Plan | $79/mo | $49/mo |
| Top-Tier Plan | $229/mo | $129/mo | |
Helium 10’s Starter plan is $10 cheaper than Jungle Scout’s if you choose the monthly payment option (equal price if you choose the annual option). In my opinion, you’re better off choosing Jungle Scout for the Starter plan.
Helium 10’s Starter plan comes with very limited access to its most helpful tools, you can only track one marketplace, and you won’t get access to the Amazon Insights Dashboard or the Keyword Tracker.
Jungle Scout’s Starter plan is still pretty limited, but it offers more bang for your buck compared to Helium 10’s Starter. You will get access to product finder and keyword finder tools and access to 10 marketplaces.
Helium 10 Platinum vs. Jungle Scout Growth Accelerator (Mid-Tier Plans)
The mid-tier plans — Helium 10 Platinum and Jungle Scout Growth Accelerator (formerly “Suite”) — are the most popular options among Amazon sellers for both companies. Compared monthly, Helium 10 Platinum is $20 more per month. Is it worth it?
It’s hard to say which mid-tier plan is better because it depends on your business needs. Ultimately, I think:
Helium 10 has stronger tools for improving your listings.
Jungle Scout has stronger offerings if you have more than 20 products or are in more than three marketplaces.
Otherwise, both plans are pretty similar, offering robust Amazon product and keyword research tools. Here’s a closer look how Helium 10 Platinum and Jungle Scout Growth Accelerator stack up:
Helium 10 Platinum
- Insights for up to 20 products
- Tracking for up to 500 keywords per month
- Tracking for up to 3 markets
- Estimates for unlimited sales
- Alerts for up to 20 products
Jungle Scout Growth Accelerator
- Insights for up to 150 products
- Tracking for up to 250 keywords per month
- Tracking for up to 10 markets
- Estimates for 1,000 sales per month
- Alerts for unlimited products
Helium 10 Diamond vs. Jungle Scout Brand Owner (Top-Tier Plans)
If you’re really serious about growing your business on Amazon, consider investing in a top-tier plan. Helium 10’s Diamond plan will run you $279 per month while Jungle Scout’s Brand Owner is $199 per month. That’s a pretty significant price difference, so let’s break down the different offerings:
Helium 10 Diamond
- Insights (plus recommendations) for up to 1,000 products
- Tracking for 2,500 keywords per month
- Estimates for unlimited sales
- Alerts for up to 200 products
- Account access for up to 5 employees
Jungle Scout Brand Owner
- Insights for up to 2,000 products
- Tracking for unlimited keywords
- Estimates for 5,000 sales per month
- Alerts for unlimited products plus your competitor’s products
- Account access for up to 10 employees
Helium 10 vs. Jungle Scout Experienced Seller & Enterprise Plans
Both Helium 10 and Jungle Scout offer executive plans for experienced sellers or bigger companies selling on Amazon: Helium 10 Supercharge Your Brand and Jungle Scout Cobalt. Neither company advertises the price of these plans on their pricing pages, but I did some research and found that you can expect to pay roughly:
- Helium 10’s Supercharge Your Brand: $999 per month
- Jungle Scout Cobalt: $2,500 per month
Important to note that these plans aren’t exactly comparable. Helium 10’s Supercharge Your Brand is pricey, but it’s not unreasonable for a small business that’s performing well on Amazon but wants to, well, supercharge its success. Meanwhile, Jungle Scout Cobalt is built for bigger enterprise brands, agencies, and retailers in the Amazon marketplace.
Helium 10 Supercharge Your Business
This plan comes with full access to all of Helium 10’s tools, plus:
- “Automagical” insights on up to 5,000 products
- Adtomic — a powerful Amazon advertising tool to improve your pay-per-click (PPC) campaigns
- Market Tracker 360 to track multiple marketplaces and competitor performance
- Exclusive access to high-level Amazon seller training and networking opportunities.
Jungle Scout Cobalt
This plan comes with full access to all of Jungle Scout’s tools, plus:
- Analysis of all your Amazon performance data in one dashboard
- Track market trends for multiple marketplaces and competitor performance
- PPC manager to run ads with advanced targeting and automation
- Access to share of voice and keyword trends on Amazon
- Customizable dashboards
Free Trial
Helium 10 has a free plan option, allowing Amazon sellers to get an unlimited sampling of its popular features before deciding if it’s worth the investment to gain full access. Jungle Scout does not offer a free trial or a free plan.
Money Back Guarantee
Both Helium 10 and Jungle Scout offer a 7-day money back guarantee.
Product Research: Helium 10 vs. Jungle Scout
As a seller myself, I rely on product research tools from Helium 10 and Jungle Scout to find new product opportunities and keep an eye on competitors in the marketplace. Both seller tools have the following capabilities:
- A long list of Amazon products with detailed information.
- Real-time competitor data on sales, advertising performance and strategies.
- Ability to reverse engineer keywords to get insights on keywords and rankings.
- Chrome extensions.
Product Research Tools on Helium 10
- Blackbox can be used to find profitable product niches with its extensive filtering capabilities.
- Cerebro offers detailed insights into competitors’ products, including pricing and sales trends.
- Xray provides a quick overview of a product’s potential profitability and demand.
- Alerts can be used to send you a notification if a counterfeit or fraudulent rip-off of your product has entered the marketplace, so you can get ahead of it before it affects customer trust.
Where Helium 10 Wins
- Extra keyword search tabs for high-performing keywords matching criteria
- Competitors tab allows you to easily identify top competing products ranking for similar keywords
- Shows over 2 billion products
Product Research Tools on Jungle Scout
- Product Database allows you to find specific product details, like pricing, reviews and sales estimates, so you can determine if it’s worth adding to your inventory.
- Opportunity Finder can help you pinpoint niche or trending opportunities with high revenue potential.
- Product Tracker monitors changes in product demand over time so you can make education decisions about where to focus your efforts and resources
- Browser extension allows you to evaluate new product opportunities, and forecast estimated sales right from Chrome or Firefox.
Where Jungle Scout Wins
- Provides a Listing Quality Score (LQS) to determine the quality of a listing
- Filters for Min and Max Net
- More user-friendly interface
- Improved data accuracy
Final thoughts: Helium 10 offers a more detailed, data-heavy product research approach ideal for experienced sellers looking for in-depth competitor analysis. However, Jungle Scout product research is more streamlined, user-friendly, and — according to research — more accurate. Both are great tools, but Jungle Scout might have a slight advantage over Helium 10 regarding product research.
Keyword Research: Helium 10 vs. Jungle Scout
Behind every successful Amazon FBA seller is a strong keyword research strategy. Without tools like Helium 10 and Jungle Scout, keyword research would be a long and tedious process, but now it’s quick, easy, and (dare I say) fun.
Keyword Research Tools on Helium 10
- Magnet allows you to sift through extensive keyword lists, pinpointing those most relevant to their product and target audience.
- Frankenstein takes long lists of Amazon keywords and pairs it down so you can find the best keywords to add to your listing.
- Cerebro gives valuable information on keyword volume, competition level, cost-per-click and other important metrics and is available for Amazon and Walmart.
- Misspellinator tool identifies commonly misspelled Amazon keywords to take advantage of
Where Helium 10 Wins
- Keyword research tools play well together to give you greater insights and functionality
- Misspellinator tool is unique to Helium 10
Keyword Research Tools on Jungle Scout
- Keyword Scout allows you to track competitor keywords and get insights on popular keyword recommendations based on your products.
- Rank tracker gives you keyword rank history for multiple keywords at the same time, visualized on a helpful graph.
- Opportunity Finder helps you zero in on Amazon keywords that have high demand and low competition.
Where Jungle Scout Wins
- Keyword Scout combines competitor keyword and regular keyword research (Cerebro and Magnet) within a singular tool, saving time and effort
- Cleaner interface
Final thoughts: Helium 10 was the first to offer insight into competitors’ organic and PPC keywords, making it the preferred tool for keyword research. While Jungle Scout has since added similar offerings, Helium 10’s easy integration, Misspellinator tool, and PPC automation tools give it a slight edge over Jungle Scout when it comes to keyword research.
Browser Extensions: Helium 10 vs. Jungle Scout
Helium 10 and Jungle Scout offer powerful browser extensions designed to streamline the product research process directly from your web browser without having to log in to the web app. This Chrome or Firefox extension allows you to grow your Amazon or Walmart business by giving you access to information on competing products without leaving your browser. Both tools are pretty similar, so I’ll dive into where they differ below.
Helium 10 Xray Key Features
- Up to 1,000 free lookups.
- Keyword Niche Summary provides a quick overview of a product’s revenue, sales, price, average best seller rank (BSR) and product ranking at the top of each search result with visual graphs.
- Displays the Review Velocity — an important metric that tells you how many new reviews were posted in the last 30 days on this product, which helps evaluate product niche competitiveness.
- Displays the average search volume for a specific keyword.
Where Helium 10 Xray Wins
- The web browser is free to try up to 1,000 product look-ups
- Keyword niche summary
- Review velocity metric is unique to Xray
- Three types of graphs for visualization
- Can search suppliers directly from the browser
Jungle Scout Browser Extension Key Features
- Opportunity Score gives you a numerical prediction of product success (this is currently in Beta testing on Helium 10)
- Runs smoothly on multiple tabs without crashing
- Displays graph for historical sales above the product images
Where Jungle Scout Amazon Extension Wins
- Opportunity score helps you make faster decisions about product investment
- You can set your own filter criteria on the extension (on Helium 10, you can only sort the columns)
Final thoughts: I’ve enjoyed using both tools, but Helium 10 Xray offers slightly more than Jungle Scout’s browser extension. Plus, being able to use it for free up to 1,000 times is a no-brainer for anyone starting out on Amazon.
Bonus Features: Helium 10 vs. Jungle Scout
Many Amazon seller tools do a lot of the same things, and when one software comes out with a shiny new feature, it’s usually only a matter of time before the others follow suit. So, I want to take a moment to call out how some of the Helium 10 and Jungle Scout bonus features differ.
Helium 10 Unique Bonus Features
- Refund Genie: Facilitates the tracking and processing of reimbursements for customer returns, damaged, or lost inventory.
- QR Code integration: Allows users to create and print customized QR codes for their products, making it easier for customers to leave reviews and provide feedback.
- Inventory Protector: Prevents fraudulent customers from using accidental coupon and discount loopholes.
- Product insert studio: Helps sellers design and create inserts to include in their product packaging, increasing brand recognition and customer engagement.
- Adtomic: Helium 10’s Adtomic allows you to automate your Amazon PPC bids to streamline your optimizations.
- Mobile App: Helium 10 is one of the few Amazon seller Tools to have a mobile app version of their software.
Jungle Scout Unique Bonus Features
- Global Supplier Database: Identifies competitors’ suppliers, providing details on order frequency, quantity, and unit costs. This enhances accuracy in profitability estimates and streamlines supplier evaluation, ensuring precise insights for informed decision-making.
- Inventory Manager: Helps you keep track of product stock in one organized dashboard.
- Launch: Jungle Scout’s Launch feature guides sellers through the entire product launch process, providing step-by-step instructions and personalized recommendations for success.
- Giveaway platform: Helps you organize product giveaways and launch strategies to boost your product ranking.
Final thoughts: Helium 10 has more bonus features, but not all are useful to all sellers — Adtomic is probably the biggest advantage Helium 10 has here. Meanwhile, Jungle Scout’s Supplier Database is a huge advantage on its own, with its ability to give you the deets on your competitor’s suppliers so you can optimize cost and assess quality. For this reason alone, Jungle Scout takes the win when it comes to bonus features.
Accuracy Comparison
Helium 10 and Jungle Scout are both praised for their abundance of accurate data. Many tests have been done to determine which Amazon seller tool is most accurate, and Jungle Scout appears to have taken the gold in this category.
According to a case study by Jungle Scout, its software has the highest accuracy and lowest margin of error of any Amazon seller software.
- Jungle Scout: 84.1% accuracy
- Helium 10: 74% accuracy
The study assessed accuracy by calculating ((Absolute (Actual Sales – Estimated Sales)/Actual Sales). The resulting median of percentage errors for each tool (Overall Error Percentage) was then compared.
Of course, I have to call out that this study was completed by Jungle Scout (although it seems like the data and methodology is pretty legit). But I’ve read other research from third-party sites that also claim Jungle Scout to be the most accurate Amazon seller tool.
Still, according to Helium 10’s studies, its platform is more accurate when it comes to product sale estimations, predicting about 38% of product sales perfectly compared to Jungle Scout’s 29.5%. Just something to consider.
All that said — both Helium 10 and Jungle Scout offer accurate data. While Jungle Scout may be slightly more accurate over Helium 10, you can trust both tools to give you enough correct information to make an educated decision.
Pros & Cons: Helium 10 vs. Jungle Scout
Here are the advantages and disadvantages of choosing Helium 10 over Jungle Scout and vise-versa.
Helium 10
| PROS | CONS |
|---|---|
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Jungle Scout
| PROS | CONS |
|---|---|
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Helium 10 and Jungle Scout Competitors
Helium 10 and Jungle Scout aren’t the only Amazon seller tools out there. Let’s take a quick look at some of their competitors:
AMZScout
AMZ Scout is another popular Amazon seller tool designed to help users find profitable products and optimize their listings. It offers similar tools to Helium 10 and Jungle Scout for product research, sales estimates, keyword tracking, and competitor analysis.
AMZScout Key Features
- Amazon FBA Fees Calculator: Calculates your net profit after fees.
- Product Sales Estimator: Estimates how many products you’re likely to swell each month based on BSR.
- Stock Stats: Allows you to spy on your competitors inventory.
AMZScout packages start at $23 a month and they also have some pay-per-tool or pay-per-use options that may be attractive to some sellers who don’t plan to use all of the tools and offerings of a full seller suite. Read our AMZScout Pro Review to learn more about this software.
Viral Launch
Viral Launch is another popular option for Amazon sellers looking to improve product rankings, boost sales, and maximize profitability. It’s one of the more expensive Amazon seller tools, with package costs ranging from $50 to $200 per month. However, many successful Amazon Sellers switch from tools like Jungle Scout to Viral Launch, arguing that its features are more powerful than Jungle Scouts’.
Viral Launch Key Features
- Listing Dojo: A unique feature that helps you conduct split tests on your products.
- Launches: Get your product in front of new eyes with the help of this software, similar to Jungle Scout Launch.
- Education: Viral Launch has a robust training that’s much more detailed and thorough than Jungle Scout’s, covering topics like A/B testing and copyright law.
Viral Launch is a great tool, but is it better than Jungle Scout or Helium 10? That’s an article for another day, but ultimately it’s up to user preference. I do have a Viral Launch coupon code if you want to try it out for 40% off.
Read More:
Helium 10 vs Viral Launch: Everything You Need to Know
Jungle Scout Vs Viral Launch – Best for New Amazon Sellers
Keepa
Keepa is known for its top-notch price-tracking features. Unlike other tools that zero in on keyword research and sales estimates, Keepa offers detailed historical data on product prices to help you make well-informed decisions on pricing strategies, setting you up for success.
Keepa Key Features
- Price History Charts: Access detailed historical data on product prices, helping sellers predict market trends and price fluctuations.
- Sales Rank Tracking: Monitor the sales rank of any product over time to understand its performance in the marketplace.
- Product Availability Alerts: Get notifications when products you’re interested in come back in stock or drop in price.
The great thing about Keepa is that you can access its Product Finder, Product Viewer, Tracker, and other features completely free. Of course, the data you get is limited, but you can upgrade for just $15 per month ($149 for the year), making it one of the cheapest Amazon Seller tools on the market. However, it doesn’t offer as many tools as Jungle Scout or Helium 10, and in my opinion, it’s much less user-friendly.
Read our full Keepa review here.
Helium 10 vs Jungle Scout: Which is Better?
Now that we’ve compared Helium 10 vs. Jungle Scout on cost, features, accuracy and more, it’s time to reveal that the winner is…
It depends!
(Sorry, I know that was anticlimactic.)
Whether Helium 10 or Jungle Scout is better is really a matter of preference and business goals. I have many friends who swear by Helium 10 and just as many who praise Jungle Scout.
If you’re a beginner, I recommend starting with Jungle Scout because it’ll do about 75% of the work for you. The other 25% will be you taking the time and effort to check into your inventory, competition, and sales report daily.
If you’re more advanced in the Amazon FBA industry, Helium 10 may be best for you. With Helium 10, you can get a faster jump start on your business, and you’ll be able to see faster results with them.
Don’t forget to use our Helium 10 discount link or our Jungle Scout discount link to get the best price on your Amazon seller tool. Happy selling!
