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How To Add a Product On Amazon

How To Add a Product On Amazon

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There are a few things that need to be put in place prior to selling products on Amazon. Before you can add a product and start selling products via your Amazon Seller Central account, you have to set up your product listings and inventory.

This is primarily to let Amazon know that you have inventory to sell. Once you set up your account, you’re now ready to add products to your Amazon catalog and start selling. Let us take you through the process and explain it to you step by step; 

Using The Product Identifiers

The first step to adding a product to your Amazon store is to find your product in Amazon’s catalog. For most existing products, Amazon already has established product pages.

To see if Amazon already has a page for your product, you have to check using a product identifier. Product identifiers can be as simple as the product’s name, but if you do not know or do not have the product’s official name, you will need to find the product identifier codes.

Various Codes To Know (UPC, EAN, ISBN)

Amazon uses a few different codes to identify products, including a couple of international standard codes as well as their own personal identification system. For standard codes, Amazon will use 3 codes, the first being UPCs or “universal product codes”.

UPCs are one of the most standard codes and are widely used around the world. UPCs utilize a 12 digit number specifically given to every unique item and model.

The next industry-standard code is EANs or European Article Number, sometimes referred to as the Global Trade Item Number (GTIN).

Similar to the UPCs, EANs/GTINs are also used to identify the make and model of products. Instead of a 12 digit code, EANs use a 13 digit code.

The last standard product identifier code is ISBNs or International Standard Book Numbers.

From the name, you can see these codes are specifically used for books and publications, both physical and digital. ISBNs are unique to every book, even books with different editions or variations.

Getting Used To Amazon Barcodes Or ASIN

Amazon has been trying to unify the multitude of product identifiers by launching their identification system called ASINs or Amazon Standard Identification Number.

Amazon Barcodes and ASIN

These ASINs are used for every product listed on Amazon and are the easiest method to identifying products to sell on Amazon. ASINs utilize a 10 digit code for every product make and model as well.

Every product that goes out from Amazon’s fulfillment centers leaves with a new Amazon barcode with the product’s assigned ASIN.

If your product is already being sold on Amazon, then you can simply add that product to your store and move on to step 3: adding Amazon Offer details.

Whether you decide to use an industry-standard code (UPC, EAN, or ISBN) or Amazon’s codes (ASINs), be sure to communicate with your manufacturer and supplier to obtain any product identifier.

This will save you a lot of time when adding products to your Amazon business, specifically when you’re adding a new product. Without the product identifier, you won’t be able to add any products to your Amazon store.

Adding New Products On Amazon Seller Central

In some cases, you might be adding a product that has not been listed on Amazon before. You’ll come across this error when trying to find the item through a UPC but the item has not been listed before.

Adding New Products On Amazon Seller Central

If this is the case, click on “I’m adding a product not sold on Amazon,” or “Create a New Listing” in your Amazon catalog.

This is where you’ll be prompted to create a new Product Detail page that will generate a brand new listing that you can then add to your Amazon catalog.

Amazon Product Category Selections

The first step to creating a new product listing is to select a product category. Sellers have two options to pick categories:

The first method is through browsing categories and individually selecting the best fitting category. This can range from dog food to cooking utensils.

If you’re unsure which category would best fit your product, we recommend using the second method, which is using an existing product as an example. This can be done by scrolling down the page to the “Search a Category” option, where sellers can search for and pick a similar product.

The Amazon Product Detail Page

Once you select the product category, you’ll then be asked to submit vital information for the product detail page.

Here is where you’ll input the product identifier we discussed in step 1, which may be a UPC, EAN, or ISBN depending on what was provided by the manufacturer.

Along with the code, you’ll also add the title, brand name, manufacturer’s name, and something called the “Manufacturer Part Number” or simply MPN.

The MPN should be provided by the supplier or manufacturer of the product, so be sure to communicate with them to obtain this information.

Optimized Brand Name

The brand name is often overlooked, but it is actually extremely valuable for the customer. Buyers want to buy products from well-known, trustworthy, and legitimate sources.

Optimized Brand Name

If you’re not sourcing a brand-name product, this may impact the profitability and sales of your products.

We’re not saying that every product has to come from an Adidas or Tate & Lyle, that would be impossible in most cases. But the brand needs to be somewhat established so buyers are not hesitant to purchase from your catalog.

Make sure to keep this in mind when you’re sourcing your products, that every potential product is coming from a trustworthy manufacturer.

Variation Of Product

The final step in adding a new product to Amazon is selecting product variations. The most common variation is colored (items with multiple color options), but sometimes this also includes variants like product packages or products with multiple sizes.

Make sure to add all possible variations with clear and concise labels.

Specific Amazon Offer Details

Regardless if you’re selling a new product or a product that’s already on Amazon, the last step is providing the Amazon Offer details. This is going into your specific product listing and how much you want to sell the item for.

When deciding the offer details, do not forget about the Amazon Buy Box. When selling on Amazon, you’re competing with all other sellers who are selling the same products you are.

To be competitive, you have to develop an Amazon Buy Box strategy that will help you beat out competitors.

Stock Keeping Unit (SKU)

When creating entering the offer details, you want to start with the Seller SKU. SKU is known as the Stock Keeping Unit, which is basically how sellers manage and keep track of their inventory while they’re in a fulfillment center.

Stock Keeping Unit (SKU)

The SKU is extremely important. You want to provide a unique SKU code to every product so you can keep track of all the products in your inventory and all sales that reduce your stock.

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Selling Price

Next, sellers can then place their selling price for their products. If you are selling a product that’s already listed on Amazon, you can see how much other sellers are selling their products for and use that as a basis to determine your selling price.

If you are selling a new item on Amazon, you can decide whatever price you want, but there are a couple of things to keep in mind. The first is your profit margin. You want to pick a price that will cover the cost of the product and potential fees (service, shipping fees, etc.).

Next, you should consider the MSRP, or Manufacturer’s Suggest Retail Price, in which the product’s manufacturer or supplier may recommend a specific selling price to ensure profitability. 

Finally, you want to consider a reasonable price point for your customers. Buyers are not likely to spend hundreds of dollars for a cheap or simple product.

So you may want to consider the price points of similar items on other e-commerce platforms or even in-store retail prices.

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