With around 2 million active sellers, trying to find a specific seller or store name on Amazon is like trying to find a needle in a haystack. And it’s equally frustrating. I would imagine; I’ve never actually tried to find a needle in a haystack.
You may want to find a seller’s information on Amazon for several reasons. Whether you’re conducting product research, competitor analysis, or simply looking to expand your network, I’m here to share my tried and tested strategies for how to look up sellers on Amazon quickly. Let’s get to it.
Why Contact an Amazon Seller?
As we said, you may need to contact an Amazon seller for a few reasons. These reasons are your own. Perhaps you’ve purchased an item from a particular seller. Or you may be proactively trying to improve your own sales on the platform.
Here are some of the most common reasons you might find yourself in a situation where you need to search for a seller on Amazon.
Competitive Analysis
You’ve got to stay competitive to make it on Amazon. Nine times out of 10 if I’m looking up sellers on Amazon, it’s because I’m doing competitor research, looking through their product listings, taking note of prices, and reading their customer reviews. (Typically, I use Jungle Scout for more in-depth competitor research.)
Researching who is selling, what they are selling, and where they are selling it from can help you prioritize and plan your own selling efforts. Reviews of identical products may give insights into who is buying and what issues they are having with other sellers so you can fill the niche market that others have left open.
Product Inquiries
People are more comfortable purchasing items from someone they know. Even a quick message to a seller with a prompt response from them about their item for sale can go a long way toward breaking the ice and giving the impression of great customer service. This may be the first step in achieving a completed sale with the potential for future repeat business.
Product Customization
Another good reason to look up and contact an Amazon seller directly is to ask about customizing an order. This is especially useful for handcrafted items like engraved jewelry or crafts that you want to add a personal touch to. The seller may be more than happy to honor these requests if they know there’s a desire for them.
Networking and Collaboration
As an Amazon seller, there are times I want to search for sellers on Amazon to reach out with collaboration opportunities. It might be for bundling products, cross-promotions, or joining together for a marketing venture.
These partnerships can be highly lucrative and allow you to reach a wider audience with little extra effort while expanding your brand.
Product Sourcing and Fulfillment
Looking to expand your product catalog or break into a new market? You may want to contact another Amazon seller to explore wholesale opportunities, giving you access to a wider range of products and better prices. Make sure to communicate clearly and negotiate terms that work for both sides.
This is certainly becoming a common practice among sellers as the disruptions in recent years of the global supply chain have required sellers to scramble to keep up. While the market is showing signs of recovery, it’s always good practice to fool-proof your own supply chain.
No matter how much we plan, things can go wrong from time-to-time. Scrambling to fulfill your own orders after your operations have ground to a halt can be stressful! In some cases, you may be able to set up supply chain redirects by using other Amazon sellers to help fill your own sales if things go wrong. Reach out to your fellow sellers to see if they are open to such an equitable arrangement.
Resolving Order Issues
Sometimes sellers team up to work out order issues and customer concerns on Amazon, ranging from shipping mistakes to inaccurate producing listings. Timely, effective communication is key to solving problems quickly and keeping customers happy.
Do you need to return a defective product or something that was damaged in shipping? The first step will be to contact the seller to get specific instructions on the process they follow and return policies. For example, some larger sellers want to issue a Return Merchandise Authorization (RMA) number, so they have an easier time when the product arrives back in their hands. This will make it easier to tie a specific item back to a specific sale in their paperwork.
Intellectual Property Concerns or Copyright Infringement
Sometimes you have to contact an Amazon seller for more serious reasons, like if another seller infringes on your property rights. You can (and should) contact them to ask them to remove the listing, but you’ll always want to fill out Amazon’s violation form to fully address the issue and have it documented. If the seller’s action seems malicious or they’re not backing down, consider consulting an attorney.
What is an Amazon Storefront?
An Amazon Storefront is a personal online shop or store created by a specific seller to showcase all of their Amazon products in one spot. Think of it as a personal website created within Amazon. Potential customers can quickly browse through a catalog of products and get a sense of their brand.
Many sellers prefer the convenience of a storefront because it creates a unique experience for customers. It directs buyers to a brand rather than one particular product. Additionally, satisfied purchasers are more likely to repeat buy from a seller with whom they had a top-notch experience.
How to Find an Amazon Store Name and Seller
Rest assured, there are easy and simple methods to find a seller and Amazon store name. Luckily, you can easily search for sellers using the info you already have on the marketplace.
Option 1: Find the Seller via the Product Page
One of the easiest ways to search for a seller on Amazon is by identifying their store name. If you already know what product you’re looking for, it’s easy to do. However, Amazon listings can be visually overwhelming, so knowing where to look is helpful.
1) First, go to Amazon.com and look up the product.
2) Click the product page. You’ll see a blue hyperlink under the product title (highlighted in the screenshot below). This will take you to the seller’s Amazon storefront.
Sometimes, the product is sold by Amazon rather than a merchant. If not, you can also find the seller’s name by following these steps:
3) On the product page, look for the blue hyperlink name next to “Sold by” on the right-hand side under the “Buy Now” button (highlighted in the screenshot below).
4) Click this link to go to the seller’s page. This will bring you to an information page for the Amazon seller, showing their ratings and reviews, address and more. You can also reach out to the seller by clicking the “Ask a question” button on the left-hand side.
Option 2: Find a Seller via the Amazon Search Bar
If you know the name of the seller you’re looking for, it’s even easier to look up a seller on Amazon — just pop the name into the search bar!
1) Go to Amazon.com
2) Type the name of the seller into the search bar at the top
3) Click the magnifying glass to search (or “enter” on your keyboard).
If the name is common or not exact, scan the results carefully to find the right seller.
Option 3: Find the Seller by Browsing Departments
If I’m trying to find a product based on its department or compare different brands that make similar products, I typically search for sellers by browsing Amazon departments. Here’s how:
1) Go to Amazon.com
2) On the left-hand sidebar, scroll down to “Shop by Department”
3) Click on the department that fits the type of product you’re searching for. For example, if I’m looking to find a seller of iPhone cases, I’d click “Electronics.”
4) After you’ve selected that, you can specify even further by clicking on a sub-category. For my iPhone case, I’d click “Cell Phones and Accessories”
5) You may have to narrow it down a few more categories depending on what product you’re looking for, but eventually you’ll get to a page full of products and a sidebar full of subcategories, including “Featured Brands.”
6) Click on the boxes next to the names of the sellers or brands that sell the products you want to view.
Option 4: Manually Type in the Storefront Name
Sometimes looking for Amazon sellers and store names is as simple as typing it in. That’s right. Search for the storefront’s name in the search bar at the top of the page. Amazon will immediately show suggested searches.
Option 5: Reverse Image Search in Brand Registry
Brand owners who have registered with Amazon’s Brand Registry can use the reverse image search feature to find a storefront or seller by means of product images.
1) Log into your Brand Registry account
2) Navigate to the “Brand Dashboard” or “Global Brand Registry”
3) Use the reverse image search tool to upload a product image or provide the URL path to the image
4) The search results will display storefronts and sellers using the same product image
How to Contact an Amazon Seller
Sometimes you need to contact an Amazon seller. It could be because you want to develop an ongoing relationship with a particular seller. Or you may be in the middle of a purchase and need to resolve issues. Reaching out to a seller is also one of the first steps in resolving unauthorized sellers showing your listings or intellectual property infringement. Let’s explore exactly how to make contact.
1) Go to the product page of the item in question.
2) Find the seller’s name on the right side of the page next to Sold by (under the Buy Now button).
3) Click the hyperlinked seller name — this will take you to the seller’s profile page.
4) Click the “Ask a question” button on the right hand side. This will open a chat where you can directly message the Amazon seller.
5) After your message is sent, you can find the chat again by visiting your Amazon account’s messaging system.
These are the easiest steps to contact an Amazon seller, however, if this method does not work for some reason, there are other methods you can use. Test out the following alternative methods ways to get in touch with a specific Amazon seller.
Contact Via Order History Page
If you’re in the middle of an order with a seller – for example, you’ve made a purchase but haven’t received your item yet – you can communicate with them through the Returns & Orders > Your Orders screen.
- Navigate to the specific item on the list
- Choose “Get help with order” or “Problem with the order”
- If the order has been delivered, you have the option to select “Return or replace products”
Contact Using Amazon’s Buyer/Seller Messaging
If you’ve already started a conversation with a seller, you can use the Buyer/Seller Messaging feature to continue the conversation.
- Go to your Account page and select “Your Messages”
- Go to the Buyer/Seller Messages tab to find your active conversation with a particular seller.
- Amazon protects your email address using this method by routing all communication through their service in line with their terms of service agreement.
Contacting via Social Media
One option – perhaps not the best one – is to reach out to a seller by looking for them on social media sites. It’s common for sellers to include links to their social media profiles on their Amazon Storefront. This may give you an avenue to send a direct message. However, this method of communication may seem a bit intrusive, especially if you’ve already placed your order.
Contacting via Customer Service for Prime Members
If your order is Prime eligible and you are a member, go to Amazon’s customer service page and work through Amazon itself. Full access to Amazon Support is a great perk of your subscription and includes order tracking, logistics support, and reporting after-purchase concerns.
How to Hide Amazon Seller Information
In some cases, you may be an Amazon seller and want to hide your seller information. For example, if your personal name and address are tied to your Amazon account it might be a good idea to protect this personal information. The best way to do this is to set up an Amazon business.
1) Go into your Account Info settings in Seller Central and find “Legal Entity”
2) Add your new business name. Note that you may have to go through a tax interview process after this step.
3) Consider getting a post office box and updating your mailing address too.
Conclusion
It can be super frustrating when you know there’s an Amazon seller you like or want to learn from but can’t seem to find their contact information. There are millions of sellers out there, so knowing how to search for and contact a seller on Amazon is key to easing these frustrations.
To summarize:
- You can search for your desired product and optimize your search by selecting sellers and brand names via the department’s tab
- You can search for a seller, pick a product, and look for the “Sold By” button on the product listing to find the seller, click on it and visit the seller or merchant’s page.
- You can search the seller’s name in the Amazon search bar to find a seller quickly and efficiently, but that’s only if you already know the seller’s name.
Good luck finding your Amazon Seller!
FAQs: How to Find a Seller on Amazon
How do I find a seller on Amazon FBA?
Fulfillment by Amazon (FBA) is a program that lets sellers outsource order fulfillment to Amazon. To find out more about the seller you can try to scroll down to the “Sold by” section on the product page to see the seller’s name.
How do I find seller contacts on Amazon?
If you’ve already placed an order, the easier way to get a seller’s contact information is to consult the list of your recent orders. Find the specific product and click on “Contact seller” to send them a message.
How do I find someone’s Amazon seller ID?
To find someone’s Amazon seller ID, go to the Amazon website and search for the product you are interested in. Once you have found the product, click on the “Seller information” link under the product title. This will take you to a page with a list of all the sellers for that particular product. Look for the seller’s name and click on it to visit their storefront. On their storefront page, you will see their unique seller ID listed under their store name.
How do I find an Amazon seller’s location?
This may involve some investigative work. Here are some options:
- Social media profiles may give a clue as to the seller’s location.
- Contact the seller by phone, email, or through Amazon and simply ask where they ship from.
- Consider using a third-party app to verify addresses.
- Check out the time zone setting of the seller.
How do you know if a seller on Amazon is legit?
Here are some ways to determine if a seller on Amazon is legit:
- Check their ratings and reviews: One of the best ways to gauge the legitimacy of a seller on Amazon is by checking their ratings and reviews. This is crowdsourcing at it’s best because it helps you see the seller’s reputation in action based on the experience of other buyers.
- Look at their return policy: A reputable seller will have a clear and fair return policy in place.
- Verify their contact information: Legitimate sellers will have their contact information listed on their Amazon page. This should include either a physical address, phone number, email or some combination. If you cannot find any way to contact the seller, it might be a red flag. It is best to avoid purchasing from them.
- Avoid incredibly low prices: While everyone loves a good deal, be cautious of sellers that offer significantly lower prices than other sellers for the same product. This could be a sign of counterfeit or poor-quality products.
