Is an Amazon FBA Coach Worth the Investment?

Is an Amazon FBA Coach Worth the Investment?

If you’re building an Amazon business from scratch, you might consider hiring an Amazon FBA coach to help you get started. Amazon is a highly competitive marketplace with many nuances, and it can be complicated for beginners.

I wasn’t born an Amazon expert overnight. It took a lot of time and effort to become a successful Amazon seller and advertising partner. Hiring a FBA (Fulfillment by Amazon) coach can ease the process—like the Mickey to your Rocky Balboa, or the Phil to your Hercules.

But are Amazon coaches worth the investment? Unlike the movies, the answer here is, it depends.

Some sellers benefit from having direct access to an Amazon coach. Others may find enrolling in a self-paced FBA masterclass or using free Amazon resource guides is just as effective. Let’s figure out if Amazon coaching is worth it for you.

What Is an Amazon FBA Coach?

An Amazon coach is a mentor or teacher who can teach you how to sell on Amazon, grow your business, and maximize your profits. You can hire a private Amazon coach for 1:1 sessions or enroll in one of the best Amazon FBA masterclasses taught by superstar sellers.

What Does an Amazon FBA Coach Do?

An Amazon coach can help you start and improve your business, increase your profitability and overcome challenges by offering the following services:

• Amazon seller account setup
• Product research
• Financial planning
• Business guidance
• Advertising strategies
• Strategic decision making
• Expert Amazon insight and tool tutorials
• And more

Many of the top coaches create online Amazon coaching courses for sellers to join. Some are expensive one-on-one courses, where you’ll get personal guidance from an expert seller. Other courses give you access to more generic self-paced, pre-recorded courses you can take on your own time.

You can find some free Amazon FBA courses online, too. Many of these are pretty bare bones, but there’s a few that offer a good foundational course to introduce you to the basics of Amazon selling.

The Benefits of an Amazon Coach

Selling on Amazon is no walk in the park, and jumping in without a plan can lead to a lot of wasted money. An Amazon coach can give you a huge leg up in the e-commerce world, whether you’re a new seller or an experienced seller looking to grow.

Help Getting Started on Amazon FBA

Getting started is often the hardest part of any business, and Amazon FBA is no exception. You need to get yourself into the right mindset, find your niche, and learn the ins and outs of setting up your Amazon storefront.

An Amazon FBA coach can help you navigate these first steps and find your place within the competitive marketplace. Your mentor can help you set business goals and develop a roadmap to get there. As an outside perspective, they can help you step back, and view the bigger picture.

Learning the Tools for Success

Many people think that running an Amazon business is easy passive income. While Amazon FBA can be mostly passive, you’ll need to put in work and research to get it started and keep it successful long-term.

Your coach can teach you the tricks of the trade, like how to find products, launch into a new marketplace, or how to do Amazon keyword research to optimize your listings and get more sales.

It’s worth noting that you don’t need to pay a coach to learn these things. There are plenty of great Amazon seller tools out there like Jungle Scout and Helium 10 that give you access to unlimited Amazon data and have free tutorials and customer service representatives to help you learn how to do it. And you can get access to it right now 

Help Navigating Risks and Avoiding Pitfalls 

If you’re learning from a successful Amazon entrepreneur, they’ve likely already been through the ups and downs of selling on Amazon. Your coach should help you not only help you leap over the initial stumbling blocks, but set you up to navigate future dangers. When you encounter problems, you’ll have an experienced seller to turn to. 

Networking Opportunities

There are a lot of sellers on Amazon, all doing their best to keep their business turning a profit. But if you’re just starting out, you may feel isolated. Your Amazon coach is likely your first connection in the world of FBA selling and can help you network and connect with Amazon sellers for business opportunities, community and more.

Business Growth

An Amazon coach isn’t just useful for new sellers. If you’ve been growing a steady business but recently run into concerns, an Amazon coach can help you pick yourself up, reflect, and move forward.

Amazon is an ever-changing platform, with rules and regulations shifting to accommodate the market. Your Amazon FBA coach might not know exactly what the future holds, but they can help with expectations and give you the down-low on how to improve your listings in the meantime.

The Disadvantages of Hiring an Amazon Coach

Hiring a coach isn’t worth it for everyone. Here are some of the disadvantages to using an Amazon FBA coach.

It’s Expensive

By far, the biggest downside to hiring an Amazon coach is the cost. Top-tier Amazon FBA coaches generally charge between $200 to $500 per month, which is no small business investment. It could be worth it in the long run if your business is earning tens of thousands of dollars, but the upfront investment isn’t feasible for everyone. Especially those just getting started on Amazon.

If you need some guidance but can’t afford a private FBA coach, consider investing in a FBA masterclass like Freedom Ticket by Helium 10. For a one-time payment of $997, you get lifetime access to a consistently updated course led by various ecommerce experts.

Better yet, you can get Freedom Ticket for free if you sign up for a Helium 10 membership, which you can do for as low as $29 per month with my Helium 10 discount code.

Not Every FBA Coach is Legitimate

Unfortunately there are a lot of bogus Amazon coaches and courses out there, with people trying to take advantage of the growing FBA marketplace. Some mediocre coaches put together lackluster courses and make you pay hundreds of dollars for information you could get for free on the internet.

That said, do your homework before you hire an FBA coach or sign up for a masterclass. Look up the sellers to make sure they’re legitimate and read reviews from others who have taken their courses.

How to Find an Amazon FBA Coaching Program

Before investing in an Amazon course, be sure to conduct plenty of research. There are lots of programs out there, and most of them claim to be the best. You don’t want to end up wasting money on something that doesn’t deliver.

Read More: 8 Proven Amazon Courses for FBA Sellers

1. Read Reviews

The best way to find a good Amazon coaching program is to read reviews and ask other sellers. They should be able to direct you towards courses that they’ve seen deliver results. New Amazon sellers earn nearly $30,000 annually, and many of them simply rely on seller tools like Jungle Scout rather than hire a coach. So try not to be impressed by mid-level numbers.

2. Explore Their Content

When researching the coach or course, ask yourself, do they have something unique to offer me? If they have any free videos or blogs with advice, maybe try out some of their tricks and see if it makes a difference in your Amazon store. Also, make sure the Amazon FBA coach has a proven track record of success. Anybody can claim to be an Amazon coach, but do they have the proof to back it?

3. Pick Someone You Trust

Whether you’re hiring a personal FBA coach or buying a course, you want to pick a mentor who you trust. If you don’t trust the person or don’t see the two of you working well together, it’s probably not the best fit. Business relationships are still relationships—find someone you want to be in a relationship with!

Verdict: Do You Need an Amazon FBA Coach?

Amazon coaching or training courses can be a fantastic investment. If you have the means to hire a personal Amazon coach or join an FBA masterclass, it’s a great way to shortcut your Amazon success.

That said, you don’t really need one.

As mentioned, there’s a lot of free resources on the web to help you with everything from getting started on Amazon to optimizing your listings for long term success. You’re going to have to put in the work with or without a coach, so if it’s not in the financial cards for you, don’t stress about it—just get tech savvy! Learning how to run a successful Amazon business is a great skill. Who knows, maybe one day you’ll become an Amazon coach yourself.If you’re in a rut with your Amazon business, I recommend getting a free Amazon audit. With an audit, an Amazon expert will give you a thorough analysis of your account and provide actionable recommendations to help you increase your visibility, conversions, and, ultimately, your profits.